10 Agencies Make Cotton’s List

LOS ANGELES Cotton Inc. is eyeing 10 agencies in the review for the creative portion of its estimated $20 million ad account, confirmed Select Resources International.

The 30-year incumbent, WPP’s Ogilvy & Mather in New York, has been issued an automatic berth in the review’s final round\, the client has said.

Shops that advanced into the semifinals include Interpublic Group’s Deutsch and Lowe; WPP Group’s J. Walter Thompson; Havas’ Arnold; Publicis Groupe’s Publicis, Fallon and Bartle Bogle Hegarty; Omnicom Group’s DDB; and independent Wieden + Kennedy, all in New York, sources said.

Consultants with West Hollywood, Calif.-based SRI declined to identify the contenders, though they said 10 shops are currently involved in the process. Agency representatives either declined comment or could not be reached. Client officials declined comment.

Approximately 18 agencies received the request for proposals, sources said.

The New York-based industry group is holding chemistry and credentials meetings with semifinalists next week in New York. A cut to finalists, including Ogilvy, is expected to take place by Oct. 13, sources said. Following creative presentations, the client is expected to select an agency by late November.

WPP’s MindShare in New York continues to handles media buying and planning for Cotton.