Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA-Creative Alliance was the last agency standing after an old-fashioned Kentucky shootout with another Louisville shop, Sheehy & Associates. The winner landed the recently combined accounts of Louisville Gas & Electric (LG&E) and Kentucky Utilities (KU).
Creative Alliance had been agency for LG&E, while Sheehy had been aligned with KU. When the two utilities merged last year under the umbrella LG&E Energy Holding Company, the new entity began to eliminate duplication.
The two agencies made final presentations last month.
Chip Keeling, the client’s manager of public information, said that the two agencies were the only finalists, but would not comment on the result.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in