NBC News’ Snapchat Show Is Seeing Impressive Viewing Figures in First Month

By Christine Zosche 

NBC News is seeing solid viewership results from its new, twice-daily Snapchat show Stay Tuned. It has earned more than 29 million unique viewers in a month. It drew more than 1 million subs within two-and-a-half weeks of launch, making it one of Snapchat’s fastest-growing programs. (TVNewser)

According to Snapchat, more than 40 percent of viewers tune in at least three days a week. More than 60 percent of the Stay Tuned audience is under the age of 25. (Variety)

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