One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes—and one notable price drop—of its own. (Adweek)
A one-month subscription to Hulu’s 60-channel TV bundle will now set customers back $45 per month. That’s a $5 increase from the current pricing and comes as the company has added more channels to the offering. (THR)
The price hike for Hulu’s live TV subscription service follows price hikes from competitors including YouTube TV and AT&T’s DirecTV Now, which both jumped by $5 a month last year. (Recode)
Meanwhile, Hulu is reducing the price of its ad-supported subscription plan to $5.99 per month. The current price for Hulu’s lowest-tiered plan is $7.99 per month. The company’s “no ads” plan will remain priced at $11.99 per month. (Mashable)