ESPN’s Millennial Ratings for Live Sports Jump as Much as 33% with Streaming, Out-of-Home Viewing

Three months after ESPN transitioned to Nielsen’s total live audience number—which combines streaming and out-of-home viewing with traditional linear ratings—the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent. (Adweek)

ESPN says its millennial audience is up 23 percent in total day and 28 percent in prime time, compared with traditional ratings. Overall, ESPN’s viewing is up 4 percent in total day and 13 percent in prime time. (B&C)