Web Strategy

Media Misuses Twitter During Boston Marathon Tragedy

Headshot of Ron Matejko
By Ron Matejko

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

After hearing about the explosions at the finish line of the Boston Marathon, I quickly jumped on Twitter for instead feedback on this breaking news story.

For an hour, I read thousands of tweets from numerous media outlets and individuals about the tragic event. During that time, clear cut trends emerged about how Twitter is used with different objectives. Some made sense. Many didn’t.

By far, the most frustrating and head-scratching decision was announced by the New York Times, which took down its paywall during the height of the news cycle.

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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