Obama Extends Bin Laden News Through the Week | Adweek
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Obama Milks His Moment President extends Bin Laden news through the week

News of Osama Bin Laden’s death was a big help for President Obama’s approval rating, bumping him up nine percentage points in a Washington Post-Pew Research Center poll and forcing GOP candidates to reorder their campaign strategies. So it’s no wonder that the president would want to make the moment last.

On Thursday, Obama will travel to New York City to visit Ground Zero; on Sunday, 60 Minutes will broadcast his “first and only” interview on the Bin Laden killing, conducted by Steve Kroft. By extending the events throughout the week, the White House is all but guaranteeing that the conversation surrounding Bin Laden's killing will lead the Sunday morning talk shows and last into next Monday’s papers.

Topics: Television
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