Media All-Stars 2009November 16, 2009 Our annual survey of the best and brightest, featuring Universal McCann's global CEO Matt Seiler (shown), named exec of the year. Read Full Article 
Fox News Makes 'Room' for Web Video StrategyNovember 09, 2009 Born as a wall-to-wall political channel about a year ago during the peak of the heated 2008 presidential race, Strategy Room was a short-term experiment -- that clicked. Now, it's at the forefront of an expanding amount of live news programming on the Internet. And it is also helping to elevate the digital reputation of Fox News -- a group that just a few years ago was an also-ran on the Web, despite utterly dominating news ratings on cable TV. Read Full Article 
Mayo Clinic: Hellmann's Lays It on ThickNovember 09, 2009 Hellmann's wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? Read Full Article 
The Hispanic Market Is Set to SoarNovember 02, 2009 Hispanic Americans continue to grow in number at a rate four times that of the general population. Agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops. Read Full Article 
NAD: The Plug Stops HereNovember 01, 2009 Welcome to a day in the life of the National Advertising Division, an arm of the national Council of Better Business Bureaus that, outside of advertising's legal circles, is pretty much unknown to the public. But since 1971 the NAD, an adjudicative body made up of fewer than 10 attorneys, has had one of the most powerful and influential jobs in the marketing universe: It gets to tell brands what they can and cannot say in their advertising. Read Full Article 
Digital Hot List 2009October 26, 2009 Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List. Read Full Article 
Sneakerheads RuleOctober 19, 2009 Right now, a handful of bloggers are deciding what sneakers kids will line up around the block to buy. Read Full Article 
Brands Seek Fans on FacebookOctober 12, 2009 Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. We looked at eight major product categories to find the brands that gained the most traction on the site, comparing their Facebook pages to those of competitors to determine which were best and worst at taking full advantage of the platform. Read Full Article 
We're an American BrandAugust 30, 2009 Decades-old, durable, made-in-the-U.S.A. clothes never make the runway shows. Who cares? Today, they're the coolest threads around. Read Full Article 
Cracking the Set-Top Box CodeAugust 17, 2009 Mining audience data from STB devices that deliver TV content via cable or satellite is turning into the digital equivalent of the Alaska gold rush. A growing number of research and technology companies -- including Nielsen (which owns AdweekMedia), TNS Media Research, TiVo, Rentrak and TRA -- envision a promising business that can deliver audience viewing data of unparalleled precision. Read Full Article 
Ad Biz Faces the 'New Normal'August 03, 2009 Already, there are signs of the new face the ad business will wear when the recession finally blows over. The dire economic picture has forced the cutting of thousands of industry jobs. All of the major holding companies have cut staff as clients have reduced ad expenditures. If anything, say experts, the trend toward leaner and meaner is just beginning. Read Full Article 
Stream It Like You Mean ItJuly 19, 2009 LendingTree, Match.com and Orbitz have made Internet radio part of their marketing mix for several years now. But streaming's popularity with a demographically desirable and ever-widening audience has turned the heads of older and more traditional brands. Read Full Article 
In the Shadow of the FoundersJuly 06, 2009 Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article 
Copying MachinesJune 28, 2009 In lower Manhattan, the diagonal crisscross of 19th-century streets creates a number of oddly shaped blocks. One of them is a pie slice of ramshackle buildings carved into being by the intersection of Canal, Walker, Centre and Baxter Streets. Here, on an average day last year, 32 storefronts opened to the bustle of the sidewalk. Read Full Article 
Fox Sports' Site Rushes the WebJune 21, 2009 Fox Sports chairman David Hill believes the Internet is following the same evolutionary pattern as television. “When TV was in its infancy, it was basically run by the engineers,” says Hill. “Technology innovations were driving it, until finally the programmers began to take over. And that’s when television took off.” Read Full Article 
Shelf InterestJune 01, 2009 Step into an Office Depot these days and you'll see crayons, markers, glue sticks and other items from Scholastic. Best known as a publisher of children's books and educational materials, Scholastic initially linked with Office Depot for an exclusive branded product line of schoolbooks for teachers, but now it's a sort of house brand for the chain. Read Full Article 
Searching for Life on HuluMay 25, 2009 200 marketers signed up with Hulu in the past year. The amount of unsold inventory given over to public-service ads has been equally visible. The answer as to why that's happened may lie in the amount of new supply that has come with the site's jump in viewers, combined with the glut of broadcast inventory during this economic downturn. Read Full Article 
Inside Look: Tribune Co.'s a Work in ProgressMay 17, 2009 The Tribune Co.'s famed media properties are losing circulation and bleeding red ink. Can Lee Abrams fix a mess this big? Read Full Article 
The Young OnesMay 02, 2009 The subjects of this AdweekMedia spotlight aren't just under-the-radar success stories; most of them are under 40 years old, too. In case that makes you feel a little behind the curve, it might help to remember one other example from the history books. Colonel Harlan Sanders started franchising Kentucky Fried Chicken (and building a considerable personal fortune) at age 65. It's proof that you're never too old to innovate -- just like these 10 executives prove that you're never too young, either. Read Full Article 
AWM Hot List 2009: Magazines -- IntroMarch 23, 2009 AdweekMedia runs down the hottest titles and execs from the world of magazines in our annual special report. Read Full Article 
AWM Hot List '09: Editor of the Year, Robert SafianMarch 23, 2009 Handpicked by Joe Mansueto to edit Fast Company, Robert Safian used a leaner staff to zig while the competition lagged, winning accolades along the way. Read Full Article 
AWM Hot List '09's Exec of the Year, MaryAnn BekkedahlMarch 23, 2009 Rodale Inc., a tranquil company where employees gather for 5 o’clock on-site yoga classes and even the office coffee beans are sustainably sourced, MaryAnn Bekkedahl has been something of a noisemaker. Read Full Article 
AWM Hot List '09's Web Site of the Year: Wired.comMarch 23, 2009 Chris Anderson, the editor in chief of Wired, was stumped. The man who coined the now-ubiquitous “long tail” metaphor wasn’t struggling to unravel the next universal truth about the digital economy, but with something much more nuanced and elementally complex. Read Full Article 
AWM Hot List '09: Top 10 MagazinesMarch 23, 2009 The Hot List annually recognizes magazines with a track record of standout ad revenue and page performance. Read Full Article 
AWM Magazine Hot List '09: 10 Under 60March 23, 2009 The Hot List and 10 Under 60 Hot List annually recognize consumer magazines with a recent track record of standout advertising revenue and page performance. Read Full Article
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Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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