In the Shadow of the FoundersJuly 05, 2009 Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article 
Copying MachinesJune 28, 2009 In lower Manhattan, the diagonal crisscross of 19th-century streets creates a number of oddly shaped blocks. One of them is a pie slice of ramshackle buildings carved into being by the intersection of Canal, Walker, Centre and Baxter Streets. Here, on an average day last year, 32 storefronts opened to the bustle of the sidewalk. Read Full Article 
Fox Sports' Site Rushes the WebJune 21, 2009 Fox Sports chairman David Hill believes the Internet is following the same evolutionary pattern as television. “When TV was in its infancy, it was basically run by the engineers,” says Hill. “Technology innovations were driving it, until finally the programmers began to take over. And that’s when television took off.” Read Full Article 
Shelf InterestJune 01, 2009 Step into an Office Depot these days and you'll see crayons, markers, glue sticks and other items from Scholastic. Best known as a publisher of children's books and educational materials, Scholastic initially linked with Office Depot for an exclusive branded product line of schoolbooks for teachers, but now it's a sort of house brand for the chain. Read Full Article 
Searching for Life on HuluMay 25, 2009 200 marketers signed up with Hulu in the past year. The amount of unsold inventory given over to public-service ads has been equally visible. The answer as to why that's happened may lie in the amount of new supply that has come with the site's jump in viewers, combined with the glut of broadcast inventory during this economic downturn. Read Full Article 
Inside Look: Tribune Co.'s a Work in ProgressMay 17, 2009 The Tribune Co.'s famed media properties are losing circulation and bleeding red ink. Can Lee Abrams fix a mess this big? Read Full Article 
The Young OnesMay 02, 2009 The subjects of this AdweekMedia spotlight aren't just under-the-radar success stories; most of them are under 40 years old, too. In case that makes you feel a little behind the curve, it might help to remember one other example from the history books. Colonel Harlan Sanders started franchising Kentucky Fried Chicken (and building a considerable personal fortune) at age 65. It's proof that you're never too old to innovate -- just like these 10 executives prove that you're never too young, either. Read Full Article 
AWM Hot List 2009: Magazines -- IntroMarch 23, 2009 AdweekMedia runs down the hottest titles and execs from the world of magazines in our annual special report. Read Full Article 
AWM Hot List '09: Editor of the Year, Robert SafianMarch 23, 2009 Handpicked by Joe Mansueto to edit Fast Company, Robert Safian used a leaner staff to zig while the competition lagged, winning accolades along the way. Read Full Article 
AWM Hot List '09's Exec of the Year, MaryAnn BekkedahlMarch 23, 2009 Rodale Inc., a tranquil company where employees gather for 5 o’clock on-site yoga classes and even the office coffee beans are sustainably sourced, MaryAnn Bekkedahl has been something of a noisemaker. Read Full Article 
AWM Hot List '09's Web Site of the Year: Wired.comMarch 23, 2009 Chris Anderson, the editor in chief of Wired, was stumped. The man who coined the now-ubiquitous “long tail” metaphor wasn’t struggling to unravel the next universal truth about the digital economy, but with something much more nuanced and elementally complex. Read Full Article 
AWM Hot List '09: Top 10 MagazinesMarch 23, 2009 The Hot List annually recognizes magazines with a track record of standout ad revenue and page performance. Read Full Article 
AWM Magazine Hot List '09: 10 Under 60March 23, 2009 The Hot List and 10 Under 60 Hot List annually recognize consumer magazines with a recent track record of standout advertising revenue and page performance. Read Full Article 
Special Report: Cities for SaleMarch 09, 2009 Municipalities selling ad space becomes a nationwide trend as cash-strapped cities struggle to generate revenue.The initiatives range from naming rights to massive vinyl promotional wraps, and the examples abound. Read Full Article 
CMOs Demand Command PerformanceMarch 02, 2009 Not unlike an orchestra, in which every instrument must be in tune and sync or the whole thing sounds like a mess, the three-way partnership among brands, media companies and media agencies is one of delicacy and balance. And that's never been truer than it is today, when companies are striving to get the most out of their budgets and the media landscape -- old and new -- is cluttered with messages. For CMOs, these realities raise critical questions about what is and isn't working when it comes to their relationships with agencies and media partners. Read Full Article 
I'm on the Phone!February 23, 2009 The checkoff item du jour is an iPhone app. They've greatly expanded the utility of the mobile device. Suddenly, marketers seem to have solved a major problem with mobile advertising: How to get users to opt in for ad messages. Read Full Article 
Baked Into Buildings' DNAFebruary 02, 2009 The northwest corner of Atlantic Avenue and Firestone Boulevard in the Los Angeles community of South Gate was never much to speak of. But that’s about to change. Construction begins this May on El Portál, which may well become the most ambitious branded city in the country. Like all branded cities, El Portál is an urban real-estate development with out-of-home advertising opportunities written into its DNA. Shopping, entertainment and town hall locations will be laced with a particularly large and sophisticated quantity of digital displays, which will total 4,500 square feet. Read Full Article 
Syndication Market In FluxJanuary 26, 2009 As expected, the number of new first-run syndicated options vying for time periods in 2009-10 is puny. Of the six potential strips in development, only two at present -- Dr. Mehmet Oz, from Sony Pictures Television, and The Wendy Williams Show (shown), from Debmar-Mercury-have officially been confirmed. In today's troubled economy, stations are not lining up to acquire new product. The bottom line: It's cheaper to showcase what they already have and rely heavily on double-runs. Read Full Article 
2008: One for the BooksDecember 15, 2008 What will you remember from 2008? What will you want to forget? There is a lot to choose from in the list of highlights, lowlights and even lowerlights; Olympian achievements, presidential PR prowess, at least two wars and a global economic meltdown of historic proportions. Life in our world of advertising, marketing and media has also been a wild ride. On these pages, Adweek's writers pick a few of their favorite ups and downs from a year that will be hard to forget. Read Full Article 
Year of the FreakDecember 15, 2008 It was a busy year at AdFreak, Adweek's daily blog, as we separated the wheat from the chaff, and then wrote mostly about the chaff. Gathered here are the highlights and lowlights from among the 1,450 items we posted between Jan. 2 and Dec. 11. To see all of the ads referenced here, visit AdFreak.com and click on the Year in Review button in the right column. Read Full Article 
Top Media & Marketing Innovations of 2008December 15, 2008 Michael Porter, the Harvard Business School professor and economic theorist, calls innovation "the central issue in economic prosperity." In the midst of the worst economic morass most of us can recall, these are some of the year's best innovations in media and marketing -- some that look to have lasting influence, others that could even prove to be real game changers for digital media, in-store marketers, the TV networks, even architects of political campaigns. Read Full Article 
Herd on the Street: Tales of Guerrilla MarketingDecember 08, 2008 Getting the attention of passers-by in New York's Times Square is about as easy as finding a job at Citigroup these days. Vying for the attention of the estimated 35 million people who shove their way around 42nd and Broadway each year are fishbowl TV studios, Broadway theaters, multiplexes, and hundreds of stores and restaurants. Read Full Article 
Media All-Stars 2008November 10, 2008 These are undeniably challenging times for media. Budgets and staffs are being cut, uncertainty lingers in the background of many decisions and executives keep trying to identify the bottom of the downturn. Such fear often leads to sticking with the tried and true. And for some, that works. But this year’s crop of Media All-Stars don’t fit that mold. To a one, they don’t accept the notion that a smart, innovative media strategy can’t be executed just because there’s less money or a smaller staff. They boldly take their clients into new, and sometimes uncomfortable, areas -- sometimes refusing to take no for an answer -- f it means the client will gain an edge or grow market share. These are risk takers in risk-averse times. (Shown: Richard Beaven, media exec of the year.) Read Full Article 
Not Lost in TranslationOctober 20, 2008 NEW YORK During the 2008 tax season, H&R Block ran a series of TV ads that featured fictitious company reps Horacio and Roberto engaging in bold tactics to illustrate the brand's relevance to Latinos. In one spot, the two young guys enter a hair salon and ask a beautician to do their taxes. Instead, she cuts the tax form into a string of paper dolls. The narrator urges viewers to go to H&R Block, uttering "Estamos contigo" or "We're with you." Read Full Article 
Church and StateOctober 06, 2008 In ad and media circles, where "irreverent" is a common term of praise, it's easy to forget a simple fact: Many Americans are decidedly reverent. Amid all that's new in the Internet era, age-old religious belief still plays a significant role in people's lives, often influencing their relationship with the consumer culture they inhabit. For marketers who pay minute attention to other aspects of people's behavior, it would be a blunder, if not a sin, to overlook this large factor in American life. Read Full Article
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In the Shadow of the Founders
July 05, 2009
Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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