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AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners. |
Adweek?s 30th anniversary
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Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today. |
Cannes Lions
Cannes Video: BBDO's David Lubars
June 29, 2009
David Lubars, who served as president of the Film Lions jury, discusses this year's top winners.Read Full Article
Agency Of The Year
R/GA: Digital AOY 2008
February 16, 2009
In a year when even digital agencies began to feel the pinch of a declining economy, R/GA plowed ahead, adding Hewlett-Packard, Mars and HBO as clients, and growing revenue by 20 percent to $126 million. As others scaled back, the Interpublic Group shop beefed up its London outpost to account for 10 percent of total revenue and opened in San Francisco in a bid to grab digital talent. For its financial performance and its continued success in proving the power of brand platforms rooted in utility, R/GA is Adweek's Digital Agency of the Year for 2008 -- its fourth such honor in the past eight years.Read Full Article
Report Card
Agency Report Cards 2008
April 13, 2009
This is the 26th time we have conducted this exercise to assess the performance of the country's top ad agencies.Read Full Article
Media Plan Of The Year
The AdweekMedia Plan of the Year
June 14, 2009
The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle -- sales or ratings. Here, we salute all of this year’s winners.Read Full Article
Other Special Reports
Media All-Stars 2009
November 16, 2009
Our annual survey of the best and brightest, featuring Universal McCann's global CEO Matt Seiler (shown), named exec of the year.Read Full Article
Fox News Makes 'Room' for Web Video Strategy
November 09, 2009
Born as a wall-to-wall political channel about a year ago during the peak of the heated 2008 presidential race, Strategy Room was a short-term experiment -- that clicked. Now, it's at the forefront of an expanding amount of live news programming on the Internet. And it is also helping to elevate the digital reputation of Fox News -- a group that just a few years ago was an also-ran on the Web, despite utterly dominating news ratings on cable TV.Read Full Article
Mayo Clinic: Hellmann's Lays It on Thick
November 09, 2009
Hellmann's wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick?Read Full Article
Features
Crowd Control
November 02, 2009
Is turning to the masses for creative input a quick fix or the way of the future?Read Full Article
The New Mini-Series
October 19, 2009
TV networks and marketers further blur the lines between ads and shows.Read Full Article
Dell Coins Expression
October 12, 2009
The No.2 PC maker's custom-designed laptops try to stand out from the crowd.Read Full Article
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Advertising Strategy TalesFor the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports. |
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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