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AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners. |
Adweek?s 30th anniversary
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Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today. |
Cannes Lions
Cannes Video: BBDO's David Lubars
June 29, 2009
David Lubars, who served as president of the Film Lions jury, discusses this year's top winners.Read Full Article
Agency Of The Year
The Martin Agency: U.S. Agency of the Year 2009
January 25, 2010
The Pizza Hut win capped off an aggressive new business run for The Martin Agency, Adweek's U.S. Agency of the Year for 2009, as it posted an estimated 12 percent gain in revenue to $129 million. A double-digit gain would be noteworthy in most any year, but it's particularly impressive in a year when "flat is the new up" became a common, if wishful, refrain.Read Full Article
Report Card
Agency Report Cards 2008
April 13, 2009
This is the 26th time we have conducted this exercise to assess the performance of the country's top ad agencies.Read Full Article
Media Plan Of The Year
The AdweekMedia Plan of the Year
June 14, 2009
The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle -- sales or ratings. Here, we salute all of this year’s winners.Read Full Article
Other Special Reports
Guerrilla Marketing's Newest Revolution
January 11, 2010
Welcome to guerrilla marketing, 2010 style, where the traditional street-level “gotcha” has been reinterpreted -- and made more effective -- through a digital lens. “As technology and the Internet grow, opportunities will grow,” observes Jay Levinson, the “father of guerrilla marketing” and author of many books. Technology, he adds, has become easier to use, “and we surely can’t discount the new mobility of markets.”Read Full Article
AdweekMedia Forecast 2010
January 02, 2010
The bottom line looms large over the industry in 2010. In general, it is projected to be a better year than the previous one, but not by much, at least here in the U.S. Still, everyone's up for some good news at this point. At least you can count on the Winter Olympics and the congressional races for a bit of relief. If history is any guide, things won't play out the way you might guess. Disruptive technologies are, by definition, impossible to predict and immensely powerful for that reason. Here are our best guesses of where things are going, barring any unforeseen and inevitable new developments.Read Full Article
Adland's Dot-Com Dog Days: An Oral History
December 07, 2009
Ten years ago, twentysomethings were CEOs, marketers had unlimited budgets and an obnoxious sock puppet was a brand icon for the future. Ah yes, you remember the dot-com boom, don’t you? So do the execs we tracked down for this fond look back. Here, we present an oral history of advertising's role in the boom ... and bust.Read Full Article
Features
VW Delivers Das Punch Line
February 07, 2010
VW's latest campaign wants to show U.S. consumers it's more than just Beetle. (Shown: "Sluggy Patterson.")Read Full Article
'Adland' Author on the Horrors of Advertising
January 05, 2010
James P. Othmer tells tales from the trenches and discusses the state of the ad biz today.Read Full Article
Sweet Harmony for Brands, Musicians
December 07, 2009
The potential synergies between consumer brands and the music industry have never been more important to explore.Read Full Article
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Advertising Strategy TalesFor the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports. |
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News
Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
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Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
Read Full ArticleMore Guest Columnists
ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
