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AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners. |
Adweek?s 30th anniversary
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Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today. |
Cannes Lions
Cannes Video: BBDO's David Lubars
June 29, 2009
David Lubars, who served as president of the Film Lions jury, discusses this year's top winners.Read Full Article
Agency Of The Year
R/GA: Digital AOY 2008
February 16, 2009
In a year when even digital agencies began to feel the pinch of a declining economy, R/GA plowed ahead, adding Hewlett-Packard, Mars and HBO as clients, and growing revenue by 20 percent to $126 million. As others scaled back, the Interpublic Group shop beefed up its London outpost to account for 10 percent of total revenue and opened in San Francisco in a bid to grab digital talent. For its financial performance and its continued success in proving the power of brand platforms rooted in utility, R/GA is Adweek's Digital Agency of the Year for 2008 -- its fourth such honor in the past eight years.Read Full Article
Report Card
Agency Report Cards 2008
April 13, 2009
This is the 26th time we have conducted this exercise to assess the performance of the country's top ad agencies.Read Full Article
Media Plan Of The Year
The AdweekMedia Plan of the Year
June 14, 2009
The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle -- sales or ratings. Here, we salute all of this year’s winners.Read Full Article
Other Special Reports
Copying Machines
June 28, 2009
In lower Manhattan, the diagonal crisscross of 19th-century streets creates a number of oddly shaped blocks. One of them is a pie slice of ramshackle buildings carved into being by the intersection of Canal, Walker, Centre and Baxter Streets. Here, on an average day last year, 32 storefronts opened to the bustle of the sidewalk.Read Full Article
Fox Sports' Site Rushes the Web
June 21, 2009
Fox Sports chairman David Hill believes the Internet is following the same evolutionary pattern as television. “When TV was in its infancy, it was basically run by the engineers,” says Hill. “Technology innovations were driving it, until finally the programmers began to take over. And that’s when television took off.”Read Full Article
Shelf Interest
June 01, 2009
Step into an Office Depot these days and you'll see crayons, markers, glue sticks and other items from Scholastic. Best known as a publisher of children's books and educational materials, Scholastic initially linked with Office Depot for an exclusive branded product line of schoolbooks for teachers, but now it's a sort of house brand for the chain.Read Full Article
Features
Profile: Steven Addis
June 14, 2009
Steven Addis, CEO of Addis Creson, doesn't put much stock in titles or disciplinary designations. "Are we an agency or a branding firm? I don't really care," he says.Read Full Article
The 5 Worst (and Best) Ad Songs of All Time
June 02, 2009
The right song can help a product shine -- but the wrong one can hit an off note. Billboard breaks down the top and bottom five.Read Full Article
Using Twitter to Do Good
May 31, 2009
The Bob Woodruff Foundation, a nonprofit supporting wounded soldiers that had raised money and awareness mainly through an annual comedy event, has a new -- and ambitious -- goal: To raise $1.65 million, or $1 for every American soldier who has served in Afghanistan and Iraq since 9/11 through a Twitter campaign.Read Full Article
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Advertising Strategy TalesFor the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports. |
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News
Opinion: Online Video's Impact Remains Unclear
July 03, 2009
Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street. Read Full Article
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Community
For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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