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AdweekMedia Upfront is your one-stop shop for all news and analysis about the television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners. |
Adweek?s 30th anniversary
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Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today. |
Cannes Lions
Cannes Video: BBDO's David Lubars
June 29, 2009
David Lubars, who served as president of the Film Lions jury, discusses this year's top winners.Read Full Article
Agency Of The Year
Edelman: PR Agency of the Year '09
February 22, 2010
Edelman won a slew of new clients, including PepsiCo, Quaker Oats, Diageo and Bausch & Lomb. They joined blue chip clients like General Electric, GlaxoSmithKline, Walmart, Pfizer, Microsoft and Unilever on the roster. The company added hundreds of new staffers, bulking up its digital team and adding globally in hot spots like Europe, Asia and South America. Plus, Edelman's digital business doubled year over year -- from $10 million to $20 million in revenue.Read Full Article
Report Card
Agency Report Cards 2008
April 13, 2009
This is the 26th time we have conducted this exercise to assess the performance of the country's top ad agencies.Read Full Article
Media Plan Of The Year
The AdweekMedia Plan of the Year
June 14, 2009
The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle -- sales or ratings. Here, we salute all of this year’s winners.Read Full Article
Other Special Reports
Toy Pitches Half-Baked?
March 15, 2010
With boys more interested in cooking than ever, why do toy brands still market almost exclusively to girls?Read Full Article
OOH Takes Flight
March 14, 2010
Airports and airlines step up their interactive out-of-home efforts, and clients are buying a ticket.Read Full Article
Dancing With the Stars
March 08, 2010
You'd think after Tiger Woods that brands would be shying away from celeb endorsers. Well, think again. If anything, their use seems to be making a comeback. At high-profile advertising events like the Super Bowl, celebrities and popular music appeared in 40 percent of the commercials. Industry experts say the draw of big names is stronger than ever, partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers. Plus, there's still no substitute for a famous face.Read Full Article
Features
9 Months of Marketing Hell Beget 'Dante's Inferno'
February 24, 2010
AdFreak walks you through the circles of hell with the man who led the push for EA's game.Read Full Article
Sprite Hits Refresh
February 21, 2010
Sprite takes a creative journey back to urban culture with BBH's "The Spark"Read Full Article
VW Delivers Das Punch Line
February 07, 2010
VW's latest campaign wants to show U.S. consumers it's more than just Beetle. (Shown: "Sluggy Patterson.")Read Full Article
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Advertising Strategy TalesFor the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports. |
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News
Will Family Circle 'Seal' Ad Deals?
March 19, 2010
Family Circle has launched an awards program that it hopes will boost sales in a still-unsteady advertising climate. Read Full Article
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Community
Old Is the New Young
Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.
Read Full ArticleMore Guest Columnists
Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
Read Full ArticleMore Guest Columnists
RE:THINK 2010
The 56th annual convention and expo of the Advertising Research Foundation.
March 22, 2010 - March 24, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
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