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AdweekMedia Upfront 2009 is your one-stop shop for all news and analysis about the 2009 television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.

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Adweek?s 30th anniversary

Adweek celebrates 30 years with a special anniversary collection of features, video, opinion columns, and a special photographic portfolio featuring 30 of the most influential people working in advertising, marketing and media today.

30th Anniversary Special

Cannes Lions

Cannes Video: BBDO's David Lubars

June 29, 2009

David Lubars, who served as president of the Film Lions jury, discusses this year's top winners.Read Full Article

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Agency Of The Year

R/GA: Digital AOY 2008

February 16, 2009

In a year when even digital agencies began to feel the pinch of a declining economy, R/GA plowed ahead, adding Hewlett-Packard, Mars and HBO as clients, and growing revenue by 20 percent to $126 million. As others scaled back, the Interpublic Group shop beefed up its London outpost to account for 10 percent of total revenue and opened in San Francisco in a bid to grab digital talent. For its financial performance and its continued success in proving the power of brand platforms rooted in utility, R/GA is Adweek's Digital Agency of the Year for 2008 -- its fourth such honor in the past eight years.Read Full Article

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Report Card

Agency Report Cards 2008

April 13, 2009

This is the 26th time we have conducted this exercise to assess the performance of the country's top ad agencies.Read Full Article

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Media Plan Of The Year

The AdweekMedia Plan of the Year

June 14, 2009

The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Despite all these dire circumstances and events, it’s a pleasure to present one reliable, stable, happy truth: Some media agencies continue to execute innovative, original and effective plans for their clients to move the needle -- sales or ratings. Here, we salute all of this year’s winners.Read Full Article

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Other Special Reports

The Hispanic Market Is Set to Soar

November 02, 2009

Hispanic Americans continue to grow in number at a rate four times that of the general population. Agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.Read Full Article

NAD: The Plug Stops Here

November 01, 2009

Welcome to a day in the life of the National Advertising Division, an arm of the national Council of Better Business Bureaus that, outside of advertising's legal circles, is pretty much unknown to the public. But since 1971 the NAD, an adjudicative body made up of fewer than 10 attorneys, has had one of the most powerful and influential jobs in the marketing universe: It gets to tell brands what they can and cannot say in their advertising.Read Full Article

Digital Hot List 2009

October 26, 2009

Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List.Read Full Article

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