 Agency Of The Year
March 03, 2008
For its impressive revenue growth, transforming its digital offering into what clients describe as best in class, expanding key diversified offerings and for taking a leadership position on the critical issue of commercial ratings, Mediaedge:cia has been named Adweek's 2007 U.S. and Global Media Agency of the Year.Read Full Article
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Report Card
May 05, 2008
The goal of the Digital Agency Report cards is to present a balanced picture of the field. We chose 10 agencies for report cards, based on their size and market presence. And, while some of the agencies differ in their focus, we aimed to include U.S.-based shops in the same competitive set.Read Full Article
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Media Plan Of The Year
June 18, 2007
Behind most great media plans are a dozen tales, at least, detailing the pitfalls on the road to amazing executions, over-the-top results, pleased-as-punch clients and, finally, the attention and admiration of peers and the press. Promoting one of last year's most anticipated Hollywood releases, Sony Pictures' The Da Vinci Code, Universal McCann faced not only a flood of competing movie premieres but the heavily marketed release of the paperback, a target audience that skewed older than that of the typical summer flick, and those calls for a boycott by Catholics enraged by the film's controversial religious themes.Read Full Article
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Other Special Reports
May 05, 2008
One crude measure of the power and reach of the growing U.S. Hispanic marketplace is that five years ago seven of the dozen Spanish and bilingual TV networks mounting upfront presentations this month didn't even exist. Three of the upstart networks -- LATV, Spanish Broadcasting System's Mega TV and V-me -- all launched nationally in the past year and are hosting presentations for advertisers for the first time.Read Full Article
April 21, 2008
With the number of players multiplying, new programs and programming genres cropping up, and ratings standards and rates fast changing, the upfront is more chaotic than ever, making a scorecard essential. So, here we present Upfront Players, a rundown of the leading TV programmers, their top sales execs, their returning and (where available at this early stage) new shows, and analysis that aims to shed light on how these players stand to fare heading into this wild period. We break down the players by network, cable and syndicated.Read Full Article
April 07, 2008
To a marketer, U.S. Hispanics aren't just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. While 3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population.Read Full Article
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Features
May 05, 2008
Jason Zada always wanted to be a filmmaker. Growing up in Southern California and Hawaii, Zada started making films when he was 8 years old, using his allowance to buy film for his parents' Super 8 camera to make, for example, a Kiss video with his friends using tennis rackets for guitars. But when it came time for college, he turned down scholarships to film school. "I wasn't a big fan of organized school," he says. "I was definitely more of a fan of going out and learning things on your own."Read Full Article
April 21, 2008
As Garmin was working on its TV plan for the second quarter last year, the company issued a challenge for itself and its network partners to come up with new and creative ideas to get the GPS maker's message across. NBC sales and marketing presented a rather novel proposal in response. "To NBC's credit, they were like, 'What if we do a live commercial? If you guys are open to that, we'll try pitching that idea to The Tonight Show and NBC executives," Garmin media and sponsorship manager Steve Lovell recounts.Read Full Article
April 21, 2008
Though she doesn't remember it, Stephanie Savage's desire to write began at the age of 3. Determined to send a letter to her grandmother in Calgary, Canada, she insisted that her mother teach her how to spell each word as she struggled to put them on paper. "My grandmother still has the letter," says Savage.Read Full Article
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Advertising Strategy Tales
For the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports.
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