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Penney CMO: Saatchi's Response OKJuly 03, 2008 NEW YORK JC Penney CMO Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at Cannes last month. Read Full Article
Unlucky Penney: Epoch Caught With Its Pants DownJune 30, 2008 NEW YORK The flap surrounding the spot in the name of JC Penney that won a bronze Lion at Cannes, only to be withdrawn after Penney said it never approved the ad and it never aired, brought to the fore the problem of speculative or scam ads being submitted to awards shows. And although some suggested, for example, that the International Advertising Festival create a new category for spec work, it's clear that there's no easy answer to something that's been going on for a long time. Read Full Article
Confusion in CannesJune 23, 2008 CANNES, FRANCE If one piece was the talk of Cannes, it was HBO's "Voyeur." BBDO weaved together 11 different elements, including a compelling video-rich Web site, an outdoor projection, TV and print, to show that HBO remains the king of storytelling. Read Full Article
Cannes: Cadbury, Xbox Take Film KudosJune 21, 2008 CANNES, FRANCE Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors given by the Film jury and two by the Titanium & Integrated jury. The top Film winners were Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco. The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo. Read Full Article
Sorrell Questions Google's IntentionsJune 20, 2008 CANNES, FRANCE With Google's deal to serve search results on Yahoo! barely one week old, it was only fitting that WPP Group CEO Martin Sorrell seated two executives from the companies side by side at a panel discussion he moderated at the International Advertising Festival. Read Full Article
Murdoch: Facebook Is 'Flavor of the Month'June 20, 2008 CANNES, FRANCE News Corp. CEO Rupert Murdoch isn't shy about speaking his mind on almost any subject. That includes Facebook, the chief rival of News Corp.'s MySpace, the leading social networking site. Read Full Article
'Uniqlock' Among Top Cyber Winners at CannesJune 18, 2008 CANNES, FRANCE The Cyber Lions jury awarded three Grand Prix prizes, with jurors describing the winners as vehicles to send a message about the direction of the industry. Among the big winners: Projector Tokyo for "Uniqlock" (shown). Read Full Article
Energizer Takes Press, Coke Rules DesignJune 18, 2008 CANNES, FRANCE DDB South Africa swept the Press category, nabbing the Grand Prix at Cannes for its work on behalf of Energizer (photo) while Turner Duckworth took top honors in Design. Read Full Article
Why Nike Embraces Brand UtilityJune 18, 2008 CANNES, FRANCE When Nike global director of digital media Stefan Olander looks at the Web, he doesn't see an ad medium, though Nike runs its share of banner ads. Instead, he sees a chance to build Nike's brand by providing valuable services. Read Full Article
HBO's 'Voyeur' Wins Outdoor Grand PrixJune 17, 2008 CANNES, FRANCE Three Grand Prix Lions were awarded at the Media, Outdoor and Radio Lions Awards ceremony at the 55th International Advertising Festival here tonight. HBO's "Voyeur" by BBDO is shown. Read Full Article
Cannes Honors 'Lead India,' HBO's 'Voyeur'June 16, 2008 CANNES, FRANCE The first Grand Prix Lions awarded here at the 55th International Advertising Festival tonight went to JWT India for its "Lead India" campaign (shown) on behalf of The Times in India and BBDO in New York for its HBO "Voyeur" work. Read Full Article
Will Cannes Make the Leap?June 16, 2008 This week, more than 12,000 members of the ad industry will descend on the South of France in their yearly pilgrimage to honor the craft and celebrate the importance of advertising. In many ways, Cannes is a perfect reflection of the ad industry. The city itself is glamorous and beautiful, yet downright gauche and a little scruffy at times. Read Full Article
The Evolution of the LionsJune 16, 2008 NEW YORK Cannes, which began by honoring only "TV and cinema ads," has evolved to include new categories. So Adweek has come up with its own distinctions to honor some of the hard-to-pinpoint activities that are playing an increasing role in brand marketing. Read Full Article
Can You Hear the Shrugging?June 16, 2008 This year, for the 22nd time, Leo Burnett has released a "Cannes Predictions" reel, along with general observations about industry trends. The picks take into consideration the results of previous awards shows, and are usually astute. The big news on the trends front this year? "Prognosticators everywhere are shrugging when asked to guess the Grand Prix -- perhaps more than ever" is the way the Burnett team put it, in an exceedingly diplomatic version of "these days, who the hell can tell?" Read Full Article
Categorical Support for CannesJune 16, 2008 Do advertising shows truly reflect what's happening in our industry? In my estimation, this is not the question we should be answering. Read Full Article
Profile: Colleen DeCourcyJune 16, 2008 In a few years, the International Advertising Festival in Cannes may not even include a Cyber category, predicts Colleen De-Courcy, jury president of that competition at this year's event. Read Full Article
Cannes Film Jury: All Screens WelcomeMarch 18, 2008 NEW YORK The Cannes Film jury this year will consider spots made for screens other than TV and cinema, such as the Internet, mobile and branded content, the organization said on Monday. Read Full Article
Cannes to Honor P&GFebruary 11, 2008 NEW YORK Procter & Gamble will be named Advertiser of the Year at the 55th Cannes Lions Festival in June. P&G's Jim Stengel is shown. The award is given to advertisers whose marketing is inspiring and innovative. Last year's winner was Honda. Read Full Article
Cannes Lions to Intro Design PrizesNovember 13, 2007 NEW YORK After 54 years, the Cannes Lions are finally adding Design. At the 55th International Advertising Festival next June, Design Lions as well as a Grand Prix will be up for grabs, but there are caveats. Product, Web and architectural designs are all excluded, except when relevant to the categories being considered by the judges. Read Full Article |
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