R/GA: Digital AOY 2008February 16, 2009 In a year when even digital agencies began to feel the pinch of a declining economy, R/GA plowed ahead, adding Hewlett-Packard, Mars and HBO as clients, and growing revenue by 20 percent to $126 million. As others scaled back, the Interpublic Group shop beefed up its London outpost to account for 10 percent of total revenue and opened in San Francisco in a bid to grab digital talent. For its financial performance and its continued success in proving the power of brand platforms rooted in utility, R/GA is Adweek's Digital Agency of the Year for 2008 -- its fourth such honor in the past eight years. Read Full Article
OMD: Global Media AOY 2008February 09, 2009 For implementing critical new capabilities, and for its dozens of client wins throughout the world and its retention and expansion of existing accounts, OMD is Adweek's 2008 Global Media Agency of the Year. All told, OMD won $3.1 billion in net new business globally in 2008, boosting billings to $29.4 billion, up 12 percent over 2007. Global revenue was also up 12 percent to $860 million. Read Full Article
Initiative: U.S. Media AOY '08February 09, 2009 For a transformation that made believers of new clients and reaffirmed the faith of existing ones, a smooth management transition, innovative campaigns and substantial revenue growth, Adweek has named Initiative its 2008 U.S. Media Agency of the Year. Read Full Article
U.S. AOY: Crispin Porter + BoguskyJanuary 05, 2009 Crispin Porter + Bogusky, Adweek's U.S. Agency of the Year for 2008, reeled in another big consumer brand last year with Old Navy, in addition to Hulu, Activision's Guitar Hero game, Aliph Jawbone and the nonprofit Save the Children. In June, it added the Zune business from Microsoft's Entertainment and Devices unit. It also grew revenue by an estimated 15 percent year over year, to $138 million, on billings of $1.33 billion, its seventh straight year of double-digit revenue gains. All the while, Crispin continued to produce provocative work for clients including BK and VW. Read Full Article
Global AOY: TBWAJanuary 05, 2009 Adweek's Global AOY for '08 is TBWA. All told, the agency grew worldwide revenue by 4 percent, on a billings gain of about $1 billion. What's more, The agency's work consistently pierces pop culture with bold, iconic imagery that is steeped in simplicity. (Shown: Colleen DeCourcy and Tom Carroll.) Read Full Article
AOY '08: Crispin's Product PlaysJanuary 05, 2009 What does Whopper love smell like? It's "the scent of seduction with a hint of flame-broiled meat," as captured by Flame, the body spray from Burger King. Read Full Article
AOY '08: Q&A With TBWA's Tom CarrollJanuary 05, 2009 In a conversation with senior reporter Andrew McMains, Tom Carroll, CEO of TBWA, Adweek's Global Agency of the Year, reflected on the shop's marquee wins, why the Playa del Rey, Calif., office is the "driving force" of the network and why Crispin reminds him of the old Chiat/Day. Read Full Article
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