Adweek.com - Digital News

Trade Groups Craft Web Ad Guidelines

Mike Shields — Thu, 02 Jul 2009 01:46:00 EDT

A consortium of trade groups has unveiled a set of self-regulatory principles for behavioral targeting.

Office Depot's Sunday Circular Goes Digital

Elaine Wong — Tue, 30 Jun 2009 04:20:00 EDT

Office Depot is using part of the $100 million it spends annually on Sunday circulars to launch an online show touting weekly deals.

Joost Scales Back; CEO Steps Down

Mike Shields — Tue, 30 Jun 2009 02:56:00 EDT

Joost, the mega-hyped and mostly disappointing online video platform, today said it would undergo a major shift in its business model.

Connect the Thoughts

Brian Morrissey — Sun, 28 Jun 2009 01:00:00 EDT

The online social networking universe presents a tempting pool of data for advertisers to use in order to improve their targeting techniques.

Updated: Web Traffic Soars on Jackson Death Coverage

Mike Shields — Fri, 26 Jun 2009 12:30:00 EDT

The death of Michael Jackson unleashes a flood of traffic on news, entertainment and social Web sites.

More Moms Using Social Media

Mike Shields — Thu, 25 Jun 2009 03:00:00 EDT

Mothers of young children are spending far more time with social media than just three years ago.

PubMatic Launches Ad Price Prediction

Mike Shields — Thu, 25 Jun 2009 06:35:00 EDT

PubMatic unveils a service designed to increase sites’ revenue by predicting which ad network will provide the best price.

Microsoft's Bing Is Clicking

Todd Wasserman — Wed, 24 Jun 2009 12:56:00 EDT

Bing, Microsoft's latest search engine, is starting to click with consumers.

Twitter Users Buy More Music

Antony Bruno — Wed, 24 Jun 2009 09:28:00 EDT

An NPD Group study finds that active Twitter users buy 77 percent more digital music downloads on average than non-users

TiVo, Quantcast Prep Blended TV-Web Audience Data

Mike Shields — Tue, 23 Jun 2009 03:11:00 EDT

TiVo has inked a partnership with the upstart Web analytics firm Quantcast to begin offering advertisers audience data that blends TV viewing and Web surfing. This would provide buyers with a means to evaluate cross-media campaigns from a single source.

Twitter Grows 1,444% Over Last Year

Nielsenwire — Tue, 23 Jun 2009 12:54:00 EDT

May 2009 data from Nielsen show that people continue to spend more time on social networking and blog sites than ever before.

Vince Broady Launches thisMoment

Mike Shields — Tue, 23 Jun 2009 12:01:00 EDT

Vince Broady today launches thisMoment.com, a platform that aims to blend the best of social networking, video sharing and live communications.

New Service Tracks Online Interest in TV

James Hibberd — Mon, 22 Jun 2009 08:09:00 EDT

Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows.

Buyers Suggest MySpace Revamps

Mike Shields — Mon, 22 Jun 2009 12:01:00 EDT

For one of the Web’s biggest sites, there’s a lot that needs fixing over at MySpace.

NBC, Microsoft Try Selling TV Spots via Web Tools

Mike Shields — Thu, 18 Jun 2009 01:44:00 EDT

First Google. Now NBCU is working with Microsoft to test selling TV spots via a suite of Web-based tools. The NBC Local Media Group in March began selling a select portion of television ad inventory from two networks in L.A. via Microsoft’s Admira platform.

Whole Foods' Fresh Apple App

Allison Shafir — Thu, 18 Jun 2009 01:23:00 EDT

Whole Foods Market today launched an iPhone app for customers looking to prep healthy meals on the go.

Crackle Pops With Porn Star Mom

Mike Shields — Wed, 17 Jun 2009 03:59:00 EDT

Guy-targeted Web video site Crackle.com will roll out a trio of original series, including a reality show centered around a porn star mom.

IPG, Getfugu Partner on Mobile Search

Mike Shields — Wed, 17 Jun 2009 08:27:00 EDT

IPG has formed a partnership with Getfugu to provide its agencies and clients with first crack at testing the startup's mobile search ad offerings.

VivaKi Takes 2nd Dip in 'The Pool'

Mike Shields — Tue, 16 Jun 2009 02:43:00 EDT

VivaKi has begun the second phase of The Pool -- the agency conglomerate’s long-term research project aimed at determining the most effective ad format for online video.

MySpace Slashes 30% of Staff

Georg Szalai — Tue, 16 Jun 2009 01:39:00 EDT

MySpace will reduce its staff by nearly 30 percent in an effort to become more entrepreneurial and nimble.