http://www.adweek.com The latest news and information from Adweek.com en-us 2008 Adweek.com Fri, 20 Nov 2009 10:34:294 EST Industry News Fri, 20 Nov 2009 01:13:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i2be1f9566e4c124db7f44c0821c564c6 Digital News Stacy Straczynski http://www.adweek.com/aw/content_display/news/digital/e3i2be1f9566e4c124db7f44c0821c564c6 Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Thu, 19 Nov 2009 05:40:00 EST http://www.adweek.com/aw/content_display/news/digital/e3idaa6fa5c7cf9caac59c00f65dac7e9d5 Digital News Georg Szalai http://www.adweek.com/aw/content_display/news/digital/e3idaa6fa5c7cf9caac59c00f65dac7e9d5 AOL is looking to cut approximately one-third of its overall workforce. Wed, 18 Nov 2009 04:28:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ibd6a20f7ac9abaefabaa70647cf776bb Digital News Alex Palmer http://www.adweek.com/aw/content_display/news/digital/e3ibd6a20f7ac9abaefabaa70647cf776bb Consumers are going online to find out about holiday deals, but not necessarily to buy, according to the Nielsen Co.'s online division. Presented during this week's "The Online Holiday Outlook: 2009" Webinar, the research group found that consumers have steadily moved away from buying holiday gifts online, and those who do choose to use the Internet are looking for convenience, rather than value. Wed, 18 Nov 2009 08:56:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ie26373dd9e434261a0d0e8c518ab71f2 Digital News Matt Eaton http://www.adweek.com/aw/content_display/news/digital/e3ie26373dd9e434261a0d0e8c518ab71f2 Two-thirds of Chinese officials say social media is China's most influential communications channel. Wed, 18 Nov 2009 12:05:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i57734942e3ef850ec7cd50276f27b988 Digital News Mike Shields http://www.adweek.com/aw/content_display/news/digital/e3i57734942e3ef850ec7cd50276f27b988 Digital media buyers may want to think twice about where they place online video ads -- as social networking and gaming sites don't measure up to content sites and e-mail when it comes to user engagement. That's according to a report produced by third-party ad server Eyeblaster, which examined data from thousands of campaigns it executed for brands over the past year encompassing billions of impressions. Tue, 17 Nov 2009 12:47:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i45e1bcc0b65a294f0d19677627e24458 Digital News Alex Palmer http://www.adweek.com/aw/content_display/news/digital/e3i45e1bcc0b65a294f0d19677627e24458 Ringtones, wallpapers, mobile games and sweepstakes will bite into teen handsets everywhere. Tue, 17 Nov 2009 05:01:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i1a67e20109737894c8bd1194d3a1c50e Digital News Katy Bachman http://www.adweek.com/aw/content_display/news/digital/e3i1a67e20109737894c8bd1194d3a1c50e Due to the proliferation of smartphones, consumers are talking a little less and using mobile devices for a host of other activities -- like Web access, text messages and e-mails -- a bit more. According to the third annual Mobile Market View Study released today by BIA/Kelsey and ConState, mobile Internet access is up to 21 percent of users, from 14.8 percent a year ago and 10.2 percent in 2007. Mon, 16 Nov 2009 01:41:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i8ccf864b12d44b62b9b62750541c8385 Digital News Georg Szalai http://www.adweek.com/aw/content_display/news/digital/e3i8ccf864b12d44b62b9b62750541c8385 Univision Interactive Media is partnering with Google's YouTube in one of the site's biggest content deals to date. Mon, 16 Nov 2009 12:05:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i15e6314384dccfe3ffd4976e1c126e81 Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i15e6314384dccfe3ffd4976e1c126e81 The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall, there are now more mobile phones in the world than personal computers. There are over 4.6 billion mobile subscribers worldwide. Yet mobile advertising remains a tiny market. Mon, 16 Nov 2009 12:04:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i4cdea7d2a4bcd39848337b177f1c7a8d Digital News Mike Shields http://www.adweek.com/aw/content_display/news/digital/e3i4cdea7d2a4bcd39848337b177f1c7a8d Hulu is starting to show signs of why it’s not easy to run a joint venture between competitors. Mon, 16 Nov 2009 12:01:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i4cdea7d2a4bcd3988c2fcaf0107be1c8 Digital News Stacy Straczynski http://www.adweek.com/aw/content_display/news/digital/e3i4cdea7d2a4bcd3988c2fcaf0107be1c8 Consumers flock to the Web and mobile devices to help with holiday gifts. Discounts and sales are the prime attraction. Fri, 13 Nov 2009 09:00:00 EST http://www.adweek.com/aw/content_display/news/digital/e3idc37ef3d9b1c8d9e70ba4bcd01b927e9 Digital News Georg Szalai http://www.adweek.com/aw/content_display/news/digital/e3idc37ef3d9b1c8d9e70ba4bcd01b927e9 Improving online content will be the focus of the next development stage of the Internet, contends AOL's Tim Armstrong. Fri, 13 Nov 2009 06:31:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i7438f2169a632b520cdec396359c3c98 Digital News Mike Shields http://www.adweek.com/aw/content_display/news/digital/e3i7438f2169a632b520cdec396359c3c98 NBCU's iVillage has unveiled it’s latest revamped channel: iVillage Food. Thu, 12 Nov 2009 03:19:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i15bf1f059c257060fb52d2b7174c7f38 Digital News Kenneth Hein http://www.adweek.com/aw/content_display/news/digital/e3i15bf1f059c257060fb52d2b7174c7f38 Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Thu, 12 Nov 2009 10:26:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i84436228620cd54974c97d6c9d1f57e2 Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i84436228620cd54974c97d6c9d1f57e2 While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted. Thu, 12 Nov 2009 07:07:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ia626985c88bb6872e981d5a031dcc927 Digital News Mike Shields http://www.adweek.com/aw/content_display/news/digital/e3ia626985c88bb6872e981d5a031dcc927 The Huffington Post is continuing its content expansion spree by diving into one of the most ubiquitous topics on the Web: sports. Thu, 12 Nov 2009 12:05:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ibd4c93af8a3194fa585d4f3f80c13275 Digital News Kenneth Hein http://www.adweek.com/aw/content_display/news/digital/e3ibd4c93af8a3194fa585d4f3f80c13275 Despite online lampooning, more than 750,000 people sampled the operating system at parties. Wed, 11 Nov 2009 09:00:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i090c88a5a87985070dab0587e698d7fc Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i090c88a5a87985070dab0587e698d7fc The move finds parent company Google inching toward an engagement model for in-stream video spots. Wed, 11 Nov 2009 12:05:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i8d89a411d4e37fb5737b276a94f17560 Digital News Stacy Straczynski http://www.adweek.com/aw/content_display/news/digital/e3i8d89a411d4e37fb5737b276a94f17560 Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, released at this week's Social Media World Forum, found that 78 percent of women who play social media games clicked on an ad or signed up for a promotion to earn virtual currency. This currency, also called "VC," allows players to advance in online games or purchase virtual gifts. Tue, 10 Nov 2009 12:01:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i1239cf1a1e13f623a9127fa46ea67693 Digital News Nellie Andreeva http://www.adweek.com/aw/content_display/news/digital/e3i1239cf1a1e13f623a9127fa46ea67693 Twitter sensation Shit My Dad Says is headed to television. CBS has picked up a comedy project based on the Twitter account.