http://www.adweek.com The latest news and information from Adweek.com en-us 2008 Adweek.com Tue, 09 Feb 2010 04:15:893 EST Industry News Tue, 09 Feb 2010 03:48:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ie48d97158d5e56599c29efd8bbb7351b Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3ie48d97158d5e56599c29efd8bbb7351b Looking to cement its stature as the Web’s top resource for information -- a position that is gradually being threatened by social sites like Facebook -- Google has introduced Google Buzz, a new product that is aimed at making Gmail more of a social networking environment. The new tool is all about sharing diverse content, everything from photos to information, while its grander ambition is to bring organization to the vast amount of information traveling among social networking sites. Mon, 08 Feb 2010 12:02:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ia613cdbc5ebee2c5e2ac1eedc787a13e Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3ia613cdbc5ebee2c5e2ac1eedc787a13e Can new developments in real-time bidding give search advertising a run for its money? Sun, 07 Feb 2010 12:00:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i2a2383a07ad64ff82acba61827c7ef26 Digital News Todd Wasserman, Brandweek http://www.adweek.com/aw/content_display/news/digital/e3i2a2383a07ad64ff82acba61827c7ef26 Just how effective is Twitter as a marketing tool? Some brands sing its praises, others think the service has whistled its last tune. Fri, 05 Feb 2010 03:16:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i2a2383a07ad64ff814216a7d5842657d Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i2a2383a07ad64ff814216a7d5842657d Facebook has renewed its search partnership with Microsoft; however, the latter will no longer sell display ads for the massive social networking site. Thu, 04 Feb 2010 11:50:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i9f46c57380aa314fa53f2eeef8a3ad4e Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i9f46c57380aa314fa53f2eeef8a3ad4e Credit Hulu with possibly establishing the creative template for the online video ad biz. Thu, 04 Feb 2010 07:47:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i9f46c57380aa314ffadb5fa8e55f36a4 Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i9f46c57380aa314ffadb5fa8e55f36a4 Yahoo has found a buyer for HotJobs. The Web giant has unloaded the site to rival Monster Worldwide for $225 million in cash. Wed, 03 Feb 2010 06:09:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i4b406c00b9c5b265de3f883d4b252f47 Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i4b406c00b9c5b265de3f883d4b252f47 Skittles' change of venue: Social media flourish is out, evoking Web culture is in. Tue, 02 Feb 2010 05:11:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i9ee4b481143e87d799b2ce07be498b3e Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i9ee4b481143e87d799b2ce07be498b3e TurboTax and H&R Block gear up to do battle again, with each banking on social media as a cornerstone of its marketing efforts. Tue, 02 Feb 2010 01:28:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i5b66cf4107653551816d07a6ca49adf0 Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i5b66cf4107653551816d07a6ca49adf0 Search engines are vampires, and newspapers are the chesty blondes who fall victim to their charms -- and get bitten, says Mark Cuban. Tue, 02 Feb 2010 10:40:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i5b66cf41076535518ac1cabf499706db Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i5b66cf41076535518ac1cabf499706db The National Basketball Association is ramping up digital coverage of its upcoming All-Star weekend in Dallas. Mon, 01 Feb 2010 12:04:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i9765415345582f6e46905288dc2438cb Digital News Mike Shields and Lucia Moses, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i9765415345582f6e46905288dc2438cb To some, the absence of print and Flash compatibility calls into question how well traditional media will function on the device. Thu, 28 Jan 2010 05:29:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i220a283f9e160800de5533ba851d9cfd Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i220a283f9e160800de5533ba851d9cfd Since it doesn't support Flash, Apple's iPad won't be able to run Hulu's content. Thu, 28 Jan 2010 09:33:00 EST http://www.adweek.com/aw/content_display/news/digital/e3if8d7feafe64b6fb723284543d6f038c8 Digital News Mike Shields and Lucia Moses, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3if8d7feafe64b6fb723284543d6f038c8 Advertisers, agency execs and analysts remain optimistic that magazines and newspapers will receive a boost from the device. Wed, 27 Jan 2010 04:24:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i4bc8452e26de3fdbd8e5c4a4dd84ad56 Digital News Daisy Whitney, The Hollywood Reporter http://www.adweek.com/aw/content_display/news/digital/e3i4bc8452e26de3fdbd8e5c4a4dd84ad56 Tablet might not be the promising device some players had expected. Wed, 27 Jan 2010 03:51:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i4bc8452e26de3fdb5cda3b06a9c32178 Digital News Mike Shields and Lucia Moses, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i4bc8452e26de3fdb5cda3b06a9c32178 Expressing a desire to create a category between laptop computers and smartphones, Apple today revealed the iPad tablet-computing device. Wed, 27 Jan 2010 12:10:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i888f5f5864877105a783371c5435cb1d Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i888f5f5864877105a783371c5435cb1d The rising popularity of status updates is giving birth to a new way of gauging ads by whether they generate consumer buzz. Tue, 26 Jan 2010 02:46:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i888f5f586487710511d22ec220a5994f Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i888f5f586487710511d22ec220a5994f The traditional strategy for targeting this market may in fact alienate some consumers. Mon, 25 Jan 2010 12:03:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i57da5f249d19e7dcbcf09c7c95b766eb Digital News Mike Shields, Mediaweek http://www.adweek.com/aw/content_display/news/digital/e3i57da5f249d19e7dcbcf09c7c95b766eb AOL has acquired the Web video technology and syndication startup StudioNow Inc. for $36.5 million in cash and stock. Mon, 25 Jan 2010 12:02:00 EST http://www.adweek.com/aw/content_display/news/digital/e3i21640ce071c3e4ce52d37f53b2682cfd Digital News Brian Morrissey http://www.adweek.com/aw/content_display/news/digital/e3i21640ce071c3e4ce52d37f53b2682cfd Platform inspires brands like Sweethearts candies to share content in new ways. Wed, 20 Jan 2010 12:00:00 EST http://www.adweek.com/aw/content_display/news/digital/e3ic7ff1e2a32aab4490054074d7d788c9e Digital News Erica Ng http://www.adweek.com/aw/content_display/news/digital/e3ic7ff1e2a32aab4490054074d7d788c9e The Wall Street Journal has launched a mobile-optimized Web site for its Asian edition, allowing users to access the latest regional news via any Web-enabled mobile device.