There's Creative Work to Be DoneNovember 09, 2009 Not ready to bulk up staffs to pre-recession levels, agencies turn, again, to freelancers. Shown: Gotham's Peter McGuinness. Read Full Article 
Grammar LessonsOctober 26, 2009 Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments. Read Full Article 
The Trouble With MergersOctober 19, 2009 The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word to describe last week's union of Lowe and Deutsch, which he instead dubs an "alignment." The myriad complicating factors associated with mergers include an inevitable clash of cultures, agendas and egos, turf battles, an identity crisis and concern among clients that their agency is distracted. Read Full Article 
Shops Assess the MatchmakersOctober 12, 2009 A survey shows that gripes continue with the service provided by search consultants. Read Full Article 
Executive Shifts Muddy Chrysler ReviewOctober 12, 2009 Agencies face new confusion as Fiat's Marchionne replaces top brand managers. Read Full Article 
Shops Get Social in New Talent HuntOctober 05, 2009 Recruiting via social networks self-selects candidates who are known -- and digitally savvy. Read Full Article 
Social Challenge for Clients, ShopsSeptember 21, 2009 A New study shows social media disconnect between agencies and clients. Read Full Article 
China Media Spend UpSeptember 14, 2009 Reflecting the improving outlook for China's economy, GroupM is revising upward its forecasts for 2009 and 2010 media spending in the country. Read Full Article 
Mall Ad Network Sees 3Q BoostSeptember 14, 2009 Adspace reported a 50 percent hike in mall ad revenue in July and August with a spike of 85 percent in September Read Full Article 
Digg Helps Send Time's Traffic into OrbitAugust 31, 2009 Shared recommendations are a key weapon in the fight for traffic. Read Full Article 
MDC Addresses the Next GenerationAugust 17, 2009 MDC turns to the task of finding future chiefs for Crispin, KBP. (Shown: MDC CEO Miles Nadal.) Read Full Article 
Communication Is Best PolicyAugust 03, 2009 Institutions can actually gain the trust of consumers if they communicate clearly and offer a contextual explanation. Read Full Article 
Freelancers Feel the Squeeze, TooAugust 03, 2009 Work is scarce and rates are down; creative pinch hitters see their normally robust market shrink. Read Full Article 
Buick Leads GM's Efforts at ReinventionJuly 20, 2009 General Motors' launch this summer of the 2010 Buick LaCrosse is one of the automaker's most critical post-bankruptcy initiatives, as the company seeks to attract younger consumers with a more sophisticated car design and image overhaul to match. Read Full Article 
Social Media Goes Back to SchoolJuly 19, 2009 Retailers this year are not taking an old-school approach to their back-to-school campaigns. Read Full Article 
P&G to Shops: Use These Production Cos.July 06, 2009 One global marketer is rewriting the rules for hiring production houses in order to gain more control. Read Full Article 
No Sellers' Market for Traditional ShopsJuly 06, 2009 For agencies with traditional ad roots that are looking for a buyer, the marketplace is not promising. Read Full Article 
Agencies Bend to Client WhimsJune 29, 2009 Red flags abound in ongoing reviews for brands such as Amazon.com, Zappos.com and Current Media. Read Full Article 
China's New ConsumersJune 29, 2009 Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape. Read Full Article 
Online Brands Turn to Traditional AdsJune 22, 2009 Kayak, Zappos and Amazon -- brands that have for the most part built their businesses via online sales -- now seek to leverage traditional media to spur further growth. Read Full Article 
Project MC Talks, Hopes for ActionJune 15, 2009 Can the initiative, designed to define the role and importance of agencies that specialize in marketing to African-Americans, Asians and Hispanics, gain traction? Read Full Article 
Survey Shows Some Agency OptimismJune 08, 2009 The responses to a new survey showed agencies slightly more optimistic than clients about prospects for the economy and the business over the rest of 2009. Read Full Article 
Unilever Set to Join Cost-Cutting PushJune 07, 2009 Unilever is asking roster shops to accept less profitability up front, and questioning the hourly rates that agencies charge and whether it should extend the time it takes to pay its bills, according to sources. Read Full Article 
Agencies in Catch-22 Over Client FinancesMay 18, 2009 Chrysler's bankruptcy, its effect on BBDO and the prospect of GM following suit have created a "necessary paranoia" at shops. Read Full Article 
The Quest to Be More Than a Conflict ShopMay 18, 2009 As the upfront begins, PHD primes to get back in the game. Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article