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War of the Ages

August 25, 2008

—By Noreen O'Leary

Earlier this month, a judge set a December trial date for a $30 million age-discrimination suit by a Universal McCann media exec, George Hayes, against the agency and its corporate parent, Interpublic Group. Hayes says he was fired by a younger boss who believed young people at the agency "got it" when it came to new media in a way that older staffers did not. In addition, Hayes claims, his former boss viewed "age and experience as a hindrance, rather than a benefit."

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News

Wieden's New ECDs Post Help Wanted Ad

August 25, 2008

LOS ANGELES With new executive creative directors Susan Hoffman and Mark Fitzloff (shown) in place, Wieden + Kennedy is looking for senior-level talent for them to lead at one of the nation's top creative shops. "Bring your Gore-Tex," said managing director Tom Blessington, only half joking about the outdoorsy hipsters who typically take to Oregon weather.Read Full Article

Graf Makes Creative Changes

August 11, 2008

NEW YORK The creative leadership of two of Saatchi & Saatchi New York's key accounts -- JC Penney and General Mills -- has changed under chief creative officer Gerry Graf, who joined the Publicis Groupe shop six months ago.Read Full Article

Carat Urges Clients to Maintain 'Voice'

August 11, 2008

LOS ANGELES Because consumers behave differently during recessions, the good news is a chance to grow market share for those willing to adapt tried-and-true practices to the media environment. So suggests a study by Aegis Group's Carat Insight.Read Full Article

Ogilvy Gains a New 'Operator' as CEO

July 28, 2008

NEW YORK Miles Young, the incoming worldwide CEO of The Ogilvy Group, carved out a reputation as a strong operator as chairman of the agency's Asia-Pacific region, which has nearly doubled its revenue in the past five years.Read Full Article

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Digital

Facebook Tries New Ad Formats

August 25, 2008

NEW YORK Facebook is betting that more engaging ad formats will help reverse the perception that advertising on social networks is foundering.Read Full Article

Can Google Crack the TV Ad Market?

August 25, 2008

MOUNTAIN VIEW, CALIF. Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Even the topsy-turvy world of TV advertising.Read Full Article

Google's Yahoo! Deal Rankles

August 11, 2008

NEW YORK While many agency executives are on vacation, some are busy teaching a crash course in ad economics. The students: attorneys with the Department of Justice. In the next month, the DoJ is slated to decide whether to block the deal Google struck with Yahoo! to serve ads on some of its search results pages.Read Full Article

EVB 'Unbuttons' Bunch of Levi's Next-Gen Celebs

August 11, 2008

NEW YORK A dozen up-and-coming celebrities -- including Nikka (shown) -- are featured in a print and digital push Levi's is launching later this month.Read Full Article

Brands Grab Web Video's Long Tail

July 28, 2008

NEW YORK Xeni Jardin isn't exactly a household name, but she has a sizable following. As one of the creators of the popular blog Boing Boing, Jardin's a bona fide Web celebrity.Read Full Article

Drama Comes To Online Video

July 28, 2008

NEW YORK To date, comedy has been the dominant art form in the short history of online video, spawning YouTube stars and sites ranging from Comedy.com to Crackle. More recently, Hollywood talent and a handful of user-producers have worked to launch more dramatic fare.Read Full Article

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Rethinking the User Experience

August 25, 2008

In the interactive world, we have a discipline called User Experience, or UX for short. We've got a whole department of people that thinks about it.Read Full Article

Not-So-Friendly Skies

August 25, 2008

A couple of months ago I had a poor experience with Delta Air Lines. Being a self-entitled, type-A road warrior, I was pissed.Read Full Article

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Creative

Profile: Steve Stoute

August 25, 2008

NEW YORK Steve Stoute, the 38-year-old CCO of Translation Consultation & Brand Imaging, launched in 2004, has been building brands since he was barely out of high school. But the former record executive -- who once managed artists such as Mary J. Blige and Nas -- still considers himself an advertising neophyte.Read Full Article

The Joke's Over

August 11, 2008

Late last month, as the Commercial Closet Association -- a non-profit organization promoting the positive use of gay, lesbian, bisexual and transgender references in mainstream media -- celebrated its fourth annual Images in Advertising Awards, the ad industry was under fire for ads that were at best misunderstood and at worst homophobic.Read Full Article

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Features

Riders on the Storm

July 28, 2008

The bad news keeps coming. Houses are worth less, jobs are at risk, wages aren't keeping up with inflation and energy prices continue to soar, eating away at Americans' disposable income. While previous down cycles hurt a small portion of the population, this time around, things are getting personal.Read Full Article

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Media

Seinfeld Selection Finds Critics Online

August 25, 2008

NEW YORK As befits a story pairing a big celebrity with a big corporation, scores of bloggers took to their keyboards last Thursday to weigh in on -- and largely inveigh against -- the ad team of Microsoft and Jerry Seinfeld.Read Full Article

NBC Enjoys Victory Lap at Olympics

August 25, 2008

NEW YORK Long before the closing ceremonies in Beijing, NBC brass were feeling like Michael Phelps, as the network's $894 million multiplatform Olympics gamble paid off beyond its wildest expectations.Read Full Article

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