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There's Creative Work to Be DoneNovember 09, 2009 Not ready to bulk up staffs to pre-recession levels, agencies turn, again, to freelancers. Shown: Gotham's Peter McGuinness.Read Full Article 
Grammar LessonsOctober 26, 2009 Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments.Read Full Article 
The Trouble With MergersOctober 19, 2009 The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word to describe last week's union of Lowe and Deutsch, which he instead dubs an "alignment." The myriad complicating factors associated with mergers include an inevitable clash of cultures, agendas and egos, turf battles, an identity crisis and concern among clients that their agency is distracted.Read Full Article 
Shops Assess the MatchmakersOctober 12, 2009 A survey shows that gripes continue with the service provided by search consultants.Read Full Article |
Digital
Does the Hard Sell Work on Social Nets?
November 09, 2009
New research from Publicis Groupe suggests consumers are open to offers amid the chatter.Read Full Article
Marketers Get Real
November 02, 2009
To foster instant connections in a digital world, brands take to the Web with live content.Read Full Article
Digital Hot List 2009
October 26, 2009
Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List.Read Full Article
Google Makes a 'Banner Move'
October 19, 2009
Google's new Campaign Insights aims to take display ads to another, more successful level.Read Full Article
Success Factors for Brands on Facebook
October 12, 2009
Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful new friend: Old Spice.Read Full Article
2009: Year of Nothing
November 16, 2009
How do you plan to make sure next year is better than this one?Read Full Article
Client Relations in a Real-Time World
November 09, 2009
What matters to clients in an increasingly commoditized world, one in which agencies have to make real-time decisions?Read Full Article
Creative
Crowd Control
November 02, 2009
Is turning to the masses for creative input a quick fix or the way of the future?Read Full Article
The New Mini-Series
October 19, 2009
TV networks and marketers further blur the lines between ads and shows.Read Full Article
Features
Media All-Stars 2009
November 16, 2009
Our annual survey of the best and brightest, featuring Universal McCann's global CEO Matt Seiler (shown), named exec of the year.Read Full Article
Media
Is Facebook Getting Uncool for 18-24s?
November 16, 2009
Media agencies debate the consequences as usage among younger consumers appears to slip.Read Full Article
Shops Restructure Ways to Go Local
November 09, 2009
Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies.Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article