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P&G Tries an Online Learning LabFebruary 08, 2010 The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues.Read Full Article 
Pondering the Media Scene in 2015February 01, 2010 A report mulls the future of media and attempts to develop strategies to engage consumers in a fragmented marketplace.Read Full Article 
Consumers Party On for Major BrandsFebruary 01, 2010 To help sell products, marketers enlist at-home hosts to throw branded parties for friends.Read Full Article 
Nick Brien at the TopJanuary 25, 2010 How Mediabrands chief Nick Brien -- last week named the new chief executive officer at IPG's Worldgroup -- broke into the club.Read Full Article |
Digital
Apple Tablet Is No Magic Bullet
February 01, 2010
To some, the absence of print and Flash compatibility calls into question how well traditional media will function on the device.Read Full Article
Twitter With a Twist
January 25, 2010
Platform inspires brands like Sweethearts candies to share content in new ways.Read Full Article
The New Social Gurus
January 18, 2010
Social media agencies are popping up to address new strategic demands -- but will they last?Read Full Article
Apple Dominates Social Brand Ranking
January 04, 2010
The list is populated by entertainment and technology players.Read Full Article
Super Bowl, Super Score
February 08, 2010
How advertising in the big game pays off big time for brands.Read Full Article
The Marketing Grades for 2009
February 08, 2010
Tough times bring out the best and worst in people -- and companies, too.Read Full Article
Creative
VW Delivers Das Punch Line
February 07, 2010
VW's latest campaign wants to show U.S. consumers it's more than just Beetle. (Shown: "Sluggy Patterson.")Read Full Article
Features
Freak Week: Secrets and Lies
February 07, 2010
Guys dodge their girlfriends, and the truth, with the help of Andes beer.Read Full Article
Media
The Big Game Goes for a Record
February 01, 2010
The Super Bowl's viewership numbers have been on a roll -- but will the Saints set them back?Read Full Article
Branded Content Goes Gavel to Gavel
January 18, 2010
Brand in Entertainment (BiE), is producing the first auction to sell off brand integration opportunities to the highest bidders.Read Full Article
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Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
Read Full ArticleMore Guest Columnists
ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
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News
Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
