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P&G to Shops: Use These Production Cos.July 05, 2009 One global marketer is rewriting the rules for hiring production houses in order to gain more control. Shown: AICP's Matt Miller.Read Full Article 
No Sellers' Market For Traditional ShopsJuly 05, 2009 For agencies with traditional ad roots that are looking for a buyer, the marketplace is not promising.Read Full Article 
Agencies Bend to Client WhimsJune 29, 2009 Red flags abound in ongoing reviews for brands such as Amazon.com, Zappos.com and Current Media.Read Full Article 
China's New ConsumersJune 29, 2009 Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape.Read Full Article |
Digital
Sprint Launches Triple-Play Ad
July 05, 2009
As part of Sprint's marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called "r8 it" with National CineMedia.Read Full Article
Where Hollywood Meets Reality
June 15, 2009
Back in 2001, BMW Films debuted. Eight years later, branded content is still struggling to find its footing. Shown: Generate's Jordan Levin.Read Full Article
Carl's Jr. Makes New Kind of Network Buy
June 01, 2009
Thanks to Google, Justine Ezarik of iJustine fame has been tapped to help sell the Carl's Jr. Portobello Mushroom Six-Dollar Burger to young men. The search giant drafted Ezarik and eight other popular YouTube creators to participate in a campaign for the fast-food chain.Read Full Article
Real Time: The Web's New Prime Time
May 25, 2009
As channels like Twitter push the Internet into "real time," advertisers face an array of opportunities -- and a daunting number of challenges.Read Full Article
Pump Down the Volume
June 29, 2009
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.Read Full Article
Keeping Tabs on John & Kate
June 29, 2009
Contrary to what Neil Sedaka would have you believe, breaking up is one of the easiest things in the world to do, provided you don't have to go through it on national TV.Read Full Article
Creative
Climate Control
July 05, 2009
The push invites consumers and ad agencies worldwide to come up with creative ways to pressure world leaders to devise what Kofi Annan describes as "practical solutions [to] the greatest humanitarian challenge that mankind has faced."Read Full Article
Cannes Picks
June 21, 2009
Here is a look at Adweek creative editor Eleftheria Parpis' five favorites -- and why she thinks they should bring home top prizes.Read Full Article
Features
Freak Week
July 05, 2009
Our AdFreak blog presents adland's best and worst -- and everything in between.Read Full Article
Media
TV Ad Market Still Refuses to Budge
July 05, 2009
TV ad sales execs looked forward to July 4th fireworks, pyrotechnics in short supply in this year's upfront market.Read Full Article
Frugality Is the New Black
July 05, 2009
A Starcom/Nickelodeon report shows how quickly behaviors have shifted.Read Full Article
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Community
For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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News
In the Shadow of the Founders
July 05, 2009
Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article