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Grammar LessonsOctober 26, 2009 Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments.Read Full Article
The Trouble With MergersOctober 19, 2009 The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word to describe last week's union of Lowe and Deutsch, which he instead dubs an "alignment." The myriad complicating factors associated with mergers include an inevitable clash of cultures, agendas and egos, turf battles, an identity crisis and concern among clients that their agency is distracted.Read Full Article
Shops Assess the MatchmakersOctober 12, 2009 A survey shows that gripes continue with the service provided by search consultants.Read Full Article
Executive Shifts Muddy Chrysler ReviewOctober 12, 2009 Agencies face new confusion as Fiat's Marchionne replaces top brand managers.Read Full Article |
Digital
Marketers Get Real
November 02, 2009
To foster instant connections in a digital world, brands take to the Web with live content.Read Full Article
Digital Hot List 2009
October 26, 2009
Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List.Read Full Article
Google Makes a 'Banner Move'
October 19, 2009
Google's new Campaign Insights aims to take display ads to another, more successful level.Read Full Article
Success Factors for Brands on Facebook
October 12, 2009
Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful new friend: Old Spice.Read Full Article
Marketer Must-Have: Original Editorial
October 05, 2009
In a rush to feed social media outlets and rise up in searches, clients use third-party content.Read Full Article
Hulu Makes Inroads
October 05, 2009
An upfront deal with MediaVest gives the popular video site a piece of broadcast's dollars.Read Full Article
Bridging the Great Divide
November 02, 2009
How a marketing and IT union can help your business flourish.Read Full Article
The Fix Is In for Display Ads
November 02, 2009
Banner advertising isn't going anywhere, so why not cure what ails it?Read Full Article
Creative
Crowd Control
November 02, 2009
Is turning to the masses for creative input a quick fix or the way of the future?Read Full Article
The New Mini-Series
October 19, 2009
TV networks and marketers further blur the lines between ads and shows.Read Full Article
Features
Freak Week: Ads on the Fly
November 01, 2009
From our AdFreak blog: European agencies dabble in insect banners, decapitation and talking food.Read Full Article
Media
In a Crisis? It Might Just Help to Spend
November 02, 2009
New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown.Read Full Article
Cross-Platform Ratings Debate
October 26, 2009
Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included.Read Full Article
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