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The Hispanic Market Is Set to Soar

November 02, 2009

—By Noreen O'Leary

Hispanic Americans continue to grow in number at a rate four times that of the general population. Agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.

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News

Grammar Lessons

October 26, 2009

Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments.Read Full Article

The Trouble With Mergers

October 19, 2009

The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word to describe last week's union of Lowe and Deutsch, which he instead dubs an "alignment." The myriad complicating factors associated with mergers include an inevitable clash of cultures, agendas and egos, turf battles, an identity crisis and concern among clients that their agency is distracted.Read Full Article

Shops Assess the Matchmakers

October 12, 2009

A survey shows that gripes continue with the service provided by search consultants.Read Full Article

Executive Shifts Muddy Chrysler Review

October 12, 2009

Agencies face new confusion as Fiat's Marchionne replaces top brand managers.Read Full Article

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Digital

Marketers Get Real

November 02, 2009

To foster instant connections in a digital world, brands take to the Web with live content.Read Full Article

Digital Hot List 2009

October 26, 2009

Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List.Read Full Article

Google Makes a 'Banner Move'

October 19, 2009

Google's new Campaign Insights aims to take display ads to another, more successful level.Read Full Article

Success Factors for Brands on Facebook

October 12, 2009

Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful new friend: Old Spice.Read Full Article

Marketer Must-Have: Original Editorial

October 05, 2009

In a rush to feed social media outlets and rise up in searches, clients use third-party content.Read Full Article

Hulu Makes Inroads

October 05, 2009

An upfront deal with MediaVest gives the popular video site a piece of broadcast's dollars.Read Full Article

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Bridging the Great Divide

November 02, 2009

How a marketing and IT union can help your business flourish.Read Full Article

The Fix Is In for Display Ads

November 02, 2009

Banner advertising isn't going anywhere, so why not cure what ails it?Read Full Article

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Creative

Crowd Control

November 02, 2009

Is turning to the masses for creative input a quick fix or the way of the future?Read Full Article

The New Mini-Series

October 19, 2009

TV networks and marketers further blur the lines between ads and shows.Read Full Article

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Features

Freak Week: Ads on the Fly

November 01, 2009

From our AdFreak blog: European agencies dabble in insect banners, decapitation and talking food.Read Full Article

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Media

In a Crisis? It Might Just Help to Spend

November 02, 2009

New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown.Read Full Article

Cross-Platform Ratings Debate

October 26, 2009

Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included.Read Full Article

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