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Mobile Ads: Wait Until Next Year

November 16, 2009

—By Brian Morrissey

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall, there are now more mobile phones in the world than personal computers. There are over 4.6 billion mobile subscribers worldwide. Yet mobile advertising remains a tiny market.

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NewsNews

Peter McGuinness

There's Creative Work to Be Done

November 09, 2009

Not ready to bulk up staffs to pre-recession levels, agencies turn, again, to freelancers. Shown: Gotham's Peter McGuinness.Read Full Article

digial

Grammar Lessons

October 26, 2009

Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments.Read Full Article

IPG

The Trouble With Mergers

October 19, 2009

The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word to describe last week's union of Lowe and Deutsch, which he instead dubs an "alignment." The myriad complicating factors associated with mergers include an inevitable clash of cultures, agendas and egos, turf battles, an identity crisis and concern among clients that their agency is distracted.Read Full Article

businessman

Shops Assess the Matchmakers

October 12, 2009

A survey shows that gripes continue with the service provided by search consultants.Read Full Article

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DigitalDigital

kahn

Does the Hard Sell Work on Social Nets?

November 09, 2009

New research from Publicis Groupe suggests consumers are open to offers amid the chatter.Read Full Article

nike football

Marketers Get Real

November 02, 2009

To foster instant connections in a digital world, brands take to the Web with live content.Read Full Article

list

Digital Hot List 2009

October 26, 2009

Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List.Read Full Article

google

Google Makes a 'Banner Move'

October 19, 2009

Google's new Campaign Insights aims to take display ads to another, more successful level.Read Full Article

fb

Success Factors for Brands on Facebook

October 12, 2009

Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful new friend: Old Spice.Read Full Article

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Art & Commerce

jj

2009: Year of Nothing

November 16, 2009

How do you plan to make sure next year is better than this one?Read Full Article

boschetto

Client Relations in a Real-Time World

November 09, 2009

What matters to clients in an increasingly commoditized world, one in which agencies have to make real-time decisions?Read Full Article

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CreativeCreative

hp

Crowd Control

November 02, 2009

Is turning to the masses for creative input a quick fix or the way of the future?Read Full Article

sprint

The New Mini-Series

October 19, 2009

TV networks and marketers further blur the lines between ads and shows.Read Full Article

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FeaturesFeatures

seiler

Media All-Stars 2009

November 16, 2009

Our annual survey of the best and brightest, featuring Universal McCann's global CEO Matt Seiler (shown), named exec of the year.Read Full Article

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MediaMedia

facebook

Is Facebook Getting Uncool for 18-24s?

November 16, 2009

Media agencies debate the consequences as usage among younger consumers appears to slip.Read Full Article

media

Shops Restructure Ways to Go Local

November 09, 2009

Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies.Read Full Article

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