Does the Hard Sell Work on Social Nets?November 09, 2009 New research from Publicis Groupe suggests consumers are open to offers amid the chatter. Read Full Article 
Marketers Get RealNovember 02, 2009 To foster instant connections in a digital world, brands take to the Web with live content. Read Full Article 
Digital Hot List 2009October 26, 2009 Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List. Read Full Article 
Google Makes a 'Banner Move'October 19, 2009 Google's new Campaign Insights aims to take display ads to another, more successful level. Read Full Article 
Success Factors for Brands on FacebookOctober 12, 2009 Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful new friend: Old Spice. Read Full Article 
Marketer Must-Have: Original EditorialOctober 05, 2009 In a rush to feed social media outlets and rise up in searches, clients use third-party content. Read Full Article 
Hulu Makes InroadsOctober 05, 2009 An upfront deal with MediaVest gives the popular video site a piece of broadcast's dollars. Read Full Article 
Text Mining Firms' Golden OpportunitySeptember 28, 2009 Domino's YouTube fiasco has driven marketers to listen more carefully to Web chatter. Read Full Article 
A Marketing Shop Fresh Off the VineSeptember 14, 2009 Gary Vaynerchuk launches a business designed to help brands remain relevant at a time consumer empowerment rules. Read Full Article 
MRM, Aniboom Team UpAugust 31, 2009 Interpublic digital shop MRM Worldwide has struck a deal with a "virtual" animation house -- called Aniboom -- designed to bring its clients quicker and more cost-efficient animation services. Read Full Article 
The Latest Branding Opp? The Profile PictureAugust 03, 2009 Twitter may be free of advertising, but that hasn't stopped brands from trying to get in front of users glued to the fast-growing service. Read Full Article 
Nike Plus Starts to Open Up to WebJuly 20, 2009 If there's something the ad industry agrees on, it's this: Nike Plus is a terrific initiative. Read Full Article 
Sprint Launches Triple-Play AdJuly 05, 2009 As part of Sprint's marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called "r8 it" with National CineMedia. Read Full Article 
Where Hollywood Meets RealityJune 15, 2009 Back in 2001, BMW Films debuted. Eight years later, branded content is still struggling to find its footing. Shown: Generate's Jordan Levin. Read Full Article 
Carl's Jr. Makes New Kind of Network BuyJune 01, 2009 Thanks to Google, Justine Ezarik of iJustine fame has been tapped to help sell the Carl's Jr. Portobello Mushroom Six-Dollar Burger to young men. The search giant drafted Ezarik and eight other popular YouTube creators to participate in a campaign for the fast-food chain. Read Full Article 
Real Time: The Web's New Prime TimeMay 25, 2009 As channels like Twitter push the Internet into "real time," advertisers face an array of opportunities -- and a daunting number of challenges. Read Full Article 
A New (Full-Page) Look for Online AdsMay 11, 2009 ShortTail Media will initiate a test of the Digital 30 deliberately intrusive placement built to showcase traditional TV spots. Read Full Article 
Search Goes OnMay 04, 2009 Firms often go back to basics in lean times. That's a message Google's new ad leader, Dennis Woodside, will convey to marketers. Read Full Article 
Suddenly Social: The Agency RFPMay 03, 2009 When Current Network solicited shops via Twitter, a flood of responses followed. Shown: Current's Jordan Kretchmer. Read Full Article 
Digital Shops Embrace Cheap ChicApril 13, 2009 Million-dollar microsites are out, low-cost and flexible Web platforms are in. Read Full Article 
Inside the iPhone App Gold RushApril 06, 2009 If you've been to a concert over the past five months or so, you've probably seen fans holding up iPhones in a new-media twist on the time-honored tradition of holding up lighters to call for an encore. Read Full Article 
Sanyo Enlists YouTube StarsMarch 30, 2009 Sanyo Fisher is promoting its new digital camera by hiring the crème de la crème of YouTube video creators. Eight top YouTube auteurs made videos with the help of branded content firm Madison Road Entertainment. Each video was shot using -- and also features -- the Sanyo Dual Camera Xacti and shows off the HD device's attributes. Read Full Article 
Why Brands Love Mommy BloggersMarch 30, 2009 Welcome to the world of mommy blogging, where women juggle the demands of childcare with building audiences online. Read Full Article 
Making More Than a Good ImpressionMarch 23, 2009 As marketers continue to grapple with how to best make use of social media, moves are afoot to change the way success and failure are measured. Read Full Article 
Some Sites Reap Rewards of Super Bowl SpendMarch 23, 2009 Super Bowl ads always have winners and losers; that's no different when it comes to Web traffic. Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article