With multicultural marketing now the fastest growing area in consumer marketing, Adweek's Multicultural Marketing in America is the definitive go-to resource for anyone tailoring messages to African American, Asian American, GLBT and Hispanic audiences.
Organized by multicultural community, it provides information on the three building blocks of marketing:
Advertising Agencies including Media Planning Services and Public Relations Firms
Media including Radio, TV, Cable Networks, Magazines, Daily Newspapers and Weekly Newspapers with content targeted to multicultural communities
Brand Marketers with multicultural marketing programs
The multicultural database provides information on over 2,200 companies and brands including address, phone, fax, web address, company email, names/titles, media expenditures, services offered and details specific to each organization type.
Multicultural Marketing Online gives you electronic access to the directory database with the ability to search, retrieve and download data to your personal computer in seconds.
Plus the data is updated constantly to give you the most current information available!
Search By:
Multicultural Community
Agency Type or Industry or Media Type
City, State, Zip
Job Function/Job Title
Company Name
….And more!
Download Name, Title, Company Name, Address and Phone Number to your PC as a delimited file.
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
With multicultural marketing now the fastest growing area in consumer marketing, Adweek's Multicultural Marketing in America is the definitive go-to resource for anyone tailoring messages to African American, Asian American, GLBT and Hispanic audiences.
Multicultural Marketing Online gives you electronic access to the directory database with the ability to search, retrieve and download data to your personal computer in seconds.
