China's New ConsumersJune 29, 2009 Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape. Read Full Article 
The Book's Not Out Yet, but the Movie IsJune 01, 2009 Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with only his backpack and dog. Read Full Article 
U.K. Advertising Goes PunkJune 01, 2009 Never mind the bullocks, indeed -- Johnny Rotten and some stampeding cows have started a rush toward punk advertising. Iggy Pop is shown. Read Full Article 
EA Seeks Big Boost From 'Sims 3'May 27, 2009 If you didn't know that The Sims 3 hit stores Tuesday, you haven't been paying attention. Electronic Arts has pulled out all the marketing stops to advertise the newest iteration of the world's most popular PC-game franchise. Read Full Article 
Brands Take the 'American Idol' StageMay 12, 2009 Each season there is only one American Idol. But the real winners may be the show's loyal sponsors. Read Full Article 
In a Downturn, Ads Should Focus on 'Value'May 07, 2009 So, what is the most effective tone for advertising during a recession? In a new LinkedIn poll conducted for AdweekMedia, respondents gave an outright majority of the vote -- 52 percent -- to "a focus on value." Read Full Article 
MLB, Disney's 'G-Force' in Sponsorship DealApril 23, 2009 Major League Baseball this week unveiled its most comprehensive promotional sponsorship arrangement with a movie to date. Read Full Article 
Marvel Superheroes to Invade WalgreensApril 21, 2009 Marvel Entertainment will partner with Walgreens for a direct-to-retail merchandise program at 6,000-plus drugstores as part of a strategy to expand product lines and reach new customers. Characters will grace toys, automotive accessories, pet products, food gift sets, novelty candy and more. Read Full Article 
'Star Trek' Beams Up BK, KelloggApril 17, 2009 Tony the Tiger, BK's ubiquitous King and Esurance's Erin will appear in Trek-themed advertising. Read Full Article 
UMG, Google Partner for Video ServiceApril 10, 2009 UMG and Google have finalized their deal to create a new music video service called Vevo. Read Full Article 
Passing LaneApril 06, 2009 The chance to become a big player comes perhaps once in a company's history. For Hyundai, that chance could be right now. Read Full Article 
Do You Need a Social Media Marketer?April 06, 2009 If more companies follow the lead of Pepsi, Ford, Dell and Toyota, then social media marketer will become a growing occupation. Read Full Article 
AT&T Ads Address Economic GloomApril 01, 2009 AT&T is addressing the economic gloom head on with a campaign that references the current hard times, but notes that the country has emerged stronger from similar trials in the past. Print, TV and online elements are featured. Read Full Article 
Marcal Gets in the Thick of ItMarch 30, 2009 Marcal rolls out new ads linking consumption of paper products to deforestation. Read Full Article 
AIG's Brand Turnaround PlanMarch 27, 2009 Contrary to headlines in the media, AIG is not changing its name to AIU. On March 2, the troubled insurer formed a holding company for its property casualty units and is considering calling that organization American International Underwriters. Read Full Article 
Hotel Group Hunts 'Maximizers'March 26, 2009 Morgans Hotel Group's focus on its core customer has afforded the chain luxuries others can't match. Read Full Article 
VW Renews, Expands MLS DealMarch 16, 2009 Major League Soccer has renewed and expanded its sponsorship agreement with Volkswagen of America. Read Full Article 
WaPo to Shutter Green Site Sprig?February 26, 2009 NEW YORK The WaPo Co. is planning to shut down its green-themed content site Sprig.com, according to sources. Read Full Article 
Culver's to Crash OscarsFebruary 18, 2009 NEW YORK Burger chain Culver's is prepping its first national TV commercial to run during the Academy Awards, even though it has restaurants in just 17 states. Read Full Article 
Pantene Goes NaturalFebruary 10, 2009 NEW YORK Can a brand as scientific as Pantene also be natural? P&G claims it can. The packaged-goods giant has launched a new Pantene hair-care collection called Nature Fusion, and a campaign that touts the collection's nourishing properties. Read Full Article 
Depression ChicFebruary 02, 2009 Andrew Shaffer had a problem on his hands. The Order of St. Nick, the irreverent-greeting-card company that the former office manager runs out of his Iowa City home, was gearing up for Valentine's Day -- a bread-and-butter occasion in the card business. But few things can kill a romantic evening like a limp GDP. If your beau just lost his job, chances are you're not getting two dozen long stems and a box of Godivas this year. So when Shaffer sat down to write his cards, he scoured for a theme that was right for the times-memorable, romantic yet realistic. He found it all in the Depression. Read Full Article 
Barbie Turns 50, Parties All Year LongJanuary 26, 2009 LOS ANGELES Mattel has announced initial plans for Barbie's yearlong, global 50th birthday celebration. Bloomingdale's, colette, Stila, Dylan's Candy Bar, Jonathan Adler and 50 fashion designers are just some of those invited to the party. Read Full Article 
CMOs Continue to Consider Reining In TV SpendingJanuary 26, 2009 NEW YORK Buy cut its TV spending by about 40 percent last year. But instead of pocketing the money, CMO Barry Judge opted to spend it on increasing staff in the company's stores and on improving the company's Web site. Read Full Article 
Spanish LessonsJanuary 12, 2009 If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically, little importance had been placed on Web-based marketing. But those days are over. Just ask Alex Lopez Negrete of Lopez Negrete Communications in Houston, a leading agency specializing in the Hispanic demographic. Read Full Article 
Pepsi Counts Down to '09 With 'Wordplay'December 29, 2008 NEW YORK Pepsi is kicking off the new year with a major presence in New York City's Times Square and the debut of the first TV ad by its new agency, Omnicom Group's TBWA\Chiat\Day. The ad, "Wordplay," began running on Dec. 28 on YouTube and a microsite, Refresheverything.com. It's meant to appeal to the next generation known as millennials, according to Pepsi. Read Full Article
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Trade Groups Craft Web Ad Guidelines
July 02, 2009
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
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Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
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