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Twilight's 'New Moon' Rises for Volvo

October 30, 2009

Can vampires sell cars? Volvo certainly thinks so and it has forged a tie-in with The Twilight Saga: New Moon. Read Full Article

Zune, Kidz Bop Drop a Beat

October 28, 2009

In an effort to expand its kids' offering, Zune has partnered with Kidz Bop for a five-week promotion. Read Full Article

Visa Re-Ups Olympics Sponsorship

October 28, 2009

Credit card company continues to build global branding via the partnership. Read Full Article

Microsoft Opens First Retail Store

October 26, 2009

Microsoft has jumped into the retail arena and opened its first store in Scottsdale, Ariz., featuring interactive technology and a sleek modern design. Read Full Article

Martha Stewart Adopts Pet-care Line

October 20, 2009

The style diva is unleashing a line of pet-care products in PetSmart stores. Read Full Article

Coca-Cola Goes Mini

October 16, 2009

Coca-Cola is introducing a 90-calorie mini can, designed to give consumers a better way to manage their calories. Read Full Article

Beer Blast: Bud Takes Over 'SNL'

October 15, 2009

The brewer becomes the first single-show sponsor in the NBC series' 35-season history. Read Full Article

Coke Gets Extra Fizz From Live Nation Deal

October 06, 2009

Coca-Cola has entered into a multiyear marketing alliance with Live Nation, the world's largest concert promoter. Read Full Article

Old Promo Strategies Work Best for Films

September 30, 2009

Even with 86 percent of moviegoers venturing online every day, most first learn of new films the old-fashioned way: TV commercials and in-theater trailers. Those findings are courtesy of Stradella Road, a marketing company founded in February by Gordon Paddison, who was head of integrated and new media marketing at New Line. Read Full Article

Hilton Hotels Refines Global Identity

September 24, 2009

Hilton Worldwide (formerly Hilton Hotels Corp.) has launched a new corporate identity, including a new corporate name and logo. The new name, Hilton Worldwide, is intended to emphasize the unification of the hotelier’s stable of brands as well as its global reach. Its new identity is part of an effort to further reunite the company's holdings since its international business returned to Hilton ownership in 2006 after having been sold in the late 1960s. Read Full Article

LG Electronics Teams Up With NCAA

September 23, 2009

LG Electronics USA today inked a deal to become an official NCAA corporate sponsor. Read Full Article

TGIF's Very Friendly Online Promotion

September 21, 2009

What happens when a social media strategy takes off faster than expected? Read Full Article

New Balance Woos Sneakerheads

September 17, 2009

In an attempt to solidify its standing with bloggers, New Balance has launched ads around a limited release. Read Full Article

DirecTV Blitzes NFL Fans With Sunday Opener Ads

September 11, 2009

The Super Bowl, at least for DirecTV, will be this Sunday. On Fox Sept. 13, the satellite TV service will premiere six new, nontraditional, 60-second commercials featuring actor/comedian Tom Arnold touting the different features of its service during Fox’s National Football League telecasts. It’s common practice for some advertisers like Anheuser-Busch or Pepsi to create multiple new commercials for airing in the Super Bowl, but unusual for one to do so for the opening Sunday games of the season. Read Full Article

Walgreens Positions Itself as a 'One Stop Shop'

September 09, 2009

Walgreens' new campaign seeks to position the chain as a one-stop shopping destination and healthcare provider. Read Full Article

NBC, AmEx 'Shine a Light' on Local Business

August 19, 2009

NBC Universal and American Express have struck a deal, more than a year in the works, on a new multimillion dollar, cross-platform, integrated marketing campaign designed to highlight the efforts of the nation's small businesses, a core client sector for AmEx. The campaign is called "Shine a light," and calls for consumers across the country to nominate and vote for their favorite neighborhood businesses. Read Full Article

Facebook, Twitter Boost Krystal Blitz

August 12, 2009

Krystal Restaurants has kicked off a giveaway to promote its new Krystal Blitz energy drink. Read Full Article

Experts: Vick Image Fix Possible, but Unlikely

July 30, 2009

The career of NFL star Michael Vick took a disastrous turn in 2007 when he was cited as a key figure in a dogfighting ring and eventually served time in prison. Could Vick rehabilitate his image? If so, which sponsors would conceivably take a chance on him? Read Full Article

Frequent Flier, Travel Loyalty Programs Decline

July 29, 2009

Participation in frequent flier programs is becoming much less frequent. Membership in hotel, airline and car rental loyalty programs declined 31.2 percent since 2007, according to a new study from the loyalty research company Colloquy. Read Full Article

Buick Leads GM's Efforts at Reinvention

July 20, 2009

General Motors' launch this summer of the 2010 Buick LaCrosse is one of the automaker's most critical post-bankruptcy initiatives, as the company seeks to attract younger consumers with a more sophisticated car design and image overhaul to match. Read Full Article

United's Guitar Debacle Yields Brand Lessons

July 16, 2009

What United Airlines and other marketers can learn from the damaged guitar episode. Read Full Article

TiVo, Best Buy Forge Marketing Pact

July 09, 2009

TiVo and Best Buy have formed a broad marketing and distribution partnership designed to promote and market each of their respective brands. As part of the strategic alliance, Best Buy will increase its marketing and merchandising of TiVo's DVR. Read Full Article

Michael Jackson, Pepsi Made Marketing History

July 06, 2009

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group. Read Full Article

China's New Consumers

June 29, 2009

Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape. Read Full Article

The Book's Not Out Yet, but the Movie Is

June 01, 2009

Viewers of the new Star Trek movie will first sit through a bleak, moody trailer for something called Odd Hours, in which a bruised and bloodied hero leaves town with only his backpack and dog. Read Full Article