Wolf From 'New Moon' Howls on MySpaceNovember 20, 2009 MySpace's movie tie-in is the site's boldest ad-takeover yet. Read Full Article 
LG Dials Up Mid-Market StrategyNovember 10, 2009 As attention falls on high-end smartphones, LG is focusing where much of the volume is -- the middle of the market. Read Full Article 
Twilight's 'New Moon' Rises for VolvoOctober 30, 2009 Can vampires sell cars? Volvo certainly thinks so and it has forged a tie-in with The Twilight Saga: New Moon. Read Full Article 
Zune, Kidz Bop Drop a BeatOctober 28, 2009 In an effort to expand its kids' offering, Zune has partnered with Kidz Bop for a five-week promotion. Read Full Article 
Visa Re-Ups Olympics SponsorshipOctober 28, 2009 Credit card company continues to build global branding via the partnership. Read Full Article 
Microsoft Opens First Retail StoreOctober 26, 2009 Microsoft has jumped into the retail arena and opened its first store in Scottsdale, Ariz., featuring interactive technology and a sleek modern design. Read Full Article 
Martha Stewart Adopts Pet-care LineOctober 20, 2009 The style diva is unleashing a line of pet-care products in PetSmart stores. Read Full Article 
Coca-Cola Goes MiniOctober 16, 2009 Coca-Cola is introducing a 90-calorie mini can, designed to give consumers a better way to manage their calories. Read Full Article 
Beer Blast: Bud Takes Over 'SNL'October 15, 2009 The brewer becomes the first single-show sponsor in the NBC series' 35-season history. Read Full Article 
Coke Gets Extra Fizz From Live Nation DealOctober 06, 2009 Coca-Cola has entered into a multiyear marketing alliance with Live Nation, the world's largest concert promoter. Read Full Article 
Old Promo Strategies Work Best for FilmsSeptember 30, 2009 Even with 86 percent of moviegoers venturing online every day, most first learn of new films the old-fashioned way: TV commercials and in-theater trailers. Those findings are courtesy of Stradella Road, a marketing company founded in February by Gordon Paddison, who was head of integrated and new media marketing at New Line. Read Full Article 
Hilton Hotels Refines Global IdentitySeptember 24, 2009 Hilton Worldwide (formerly Hilton Hotels Corp.) has launched a new corporate identity, including a new corporate name and logo. The new name, Hilton Worldwide, is intended to emphasize the unification of the hotelier’s stable of brands as well as its global reach. Its new identity is part of an effort to further reunite the company's holdings since its international business returned to Hilton ownership in 2006 after having been sold in the late 1960s. Read Full Article 
LG Electronics Teams Up With NCAASeptember 23, 2009 LG Electronics USA today inked a deal to become an official NCAA corporate sponsor. Read Full Article 
TGIF's Very Friendly Online PromotionSeptember 21, 2009 What happens when a social media strategy takes off faster than expected? Read Full Article 
New Balance Woos SneakerheadsSeptember 17, 2009 In an attempt to solidify its standing with bloggers, New Balance has launched ads around a limited release. Read Full Article 
DirecTV Blitzes NFL Fans With Sunday Opener AdsSeptember 11, 2009 The Super Bowl, at least for DirecTV, will be this Sunday. On Fox Sept. 13, the satellite TV service will premiere six new, nontraditional, 60-second commercials featuring actor/comedian Tom Arnold touting the different features of its service during Fox’s National Football League telecasts. It’s common practice for some advertisers like Anheuser-Busch or Pepsi to create multiple new commercials for airing in the Super Bowl, but unusual for one to do so for the opening Sunday games of the season. Read Full Article 
Walgreens Positions Itself as a 'One Stop Shop'September 09, 2009 Walgreens' new campaign seeks to position the chain as a one-stop shopping destination and healthcare provider. Read Full Article 
NBC, AmEx 'Shine a Light' on Local BusinessAugust 19, 2009 NBC Universal and American Express have struck a deal, more than a year in the works, on a new multimillion dollar, cross-platform, integrated marketing campaign designed to highlight the efforts of the nation's small businesses, a core client sector for AmEx. The campaign is called "Shine a light," and calls for consumers across the country to nominate and vote for their favorite neighborhood businesses. Read Full Article 
Facebook, Twitter Boost Krystal BlitzAugust 12, 2009 Krystal Restaurants has kicked off a giveaway to promote its new Krystal Blitz energy drink. Read Full Article 
Experts: Vick Image Fix Possible, but UnlikelyJuly 30, 2009 The career of NFL star Michael Vick took a disastrous turn in 2007 when he was cited as a key figure in a dogfighting ring and eventually served time in prison. Could Vick rehabilitate his image? If so, which sponsors would conceivably take a chance on him? Read Full Article 
Frequent Flier, Travel Loyalty Programs DeclineJuly 29, 2009 Participation in frequent flier programs is becoming much less frequent. Membership in hotel, airline and car rental loyalty programs declined 31.2 percent since 2007, according to a new study from the loyalty research company Colloquy. Read Full Article 
Buick Leads GM's Efforts at ReinventionJuly 20, 2009 General Motors' launch this summer of the 2010 Buick LaCrosse is one of the automaker's most critical post-bankruptcy initiatives, as the company seeks to attract younger consumers with a more sophisticated car design and image overhaul to match. Read Full Article 
United's Guitar Debacle Yields Brand LessonsJuly 16, 2009 What United Airlines and other marketers can learn from the damaged guitar episode. Read Full Article 
TiVo, Best Buy Forge Marketing PactJuly 09, 2009 TiVo and Best Buy have formed a broad marketing and distribution partnership designed to promote and market each of their respective brands. As part of the strategic alliance, Best Buy will increase its marketing and merchandising of TiVo's DVR. Read Full Article 
Michael Jackson, Pepsi Made Marketing HistoryJuly 06, 2009 Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group. Read Full Article
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Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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