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For Healthcare Reform, It Takes iVillageOctober 30, 2009 The Obama administration is once again using iVillage to spread its message about healthcare reform. Read Full Article
FCC Takes Up 'Network Neutrality'October 22, 2009 An "open Internet" is the stated goal. FCC chairman Julius Genachowski is shown. Read Full Article
Political Advertising to Surge in 2010October 21, 2009 Political advertising will hit $3.3 billion in 2010, an 11 percent increase over 2008, but a 4 percent decrease from 2006, according to a Wells Fargo Securities report released today. The ad windfall, more than 60 percent of which goes to local TV, will be fueled by the election of 37 governors, 38 senators, the entire House of Representatives and issue advertising (which could approach $1 billion) on hot-button topics such as healthcare. Read Full Article
Marketers Fight the D.C. SqueezeSeptember 28, 2009 Did you ever think the next sale of Trojans or e.p.t. would help fund President Obama's healthcare reforms? While Congress has backed off on taxing such products after pressure from Republicans and a flurry of behind-the-scenes industry lobbying, it still has marketers fully in its sights. The sparring over taxation and advertising regulations has only just begun. Read Full Article
Race Relations in the Obama EraSeptember 25, 2009 A majority of respondents view race relations in the U.S. as generally good, but few see an improvement since Obama became president. Read Full Article
Sen. Bill Nelson Backs Off on Drug AdsSeptember 16, 2009 Lawmaker backs off from proposing an amendment to eliminate tax deductions for pharmaceutical ads. Read Full Article
'Big Government' More Vexing Than 'Big Business'September 09, 2009 In an Economist/YouGov survey, about six respondents in 10 pointed to big government as "more of a threat." Read Full Article
Whole Foods Attempts to Quell Boycott CriesAugust 24, 2009 Some are unhappy with the views expressed by the chain's chief executive on healthcare reform. Read Full Article
Healthcare Debate Rages OnlineAugust 19, 2009 Internet chatter on the topic is predictably polarized as the volume rises at both ends of the political spectrum. Read Full Article
White House: 'Cash for Clunkers' to Get More GasJuly 31, 2009 The popular "Cash for clunkers" program is going to get a refill. Read Full Article
Cannes Report: Lessons From Brand ObamaJune 25, 2009 David Plouffe, Barack Obama's campaign manager, discussed lessons from the winning presidential run. Read Full Article
Senate Passes Bill for FDA to Regulate TobaccoJune 12, 2009 In a 79-17 vote yesterday, the U.S. Senate passed a bill giving the FDA regulatory authority over the tobacco industry. Read Full Article
IAB Lobbies in D.C.June 11, 2009 The IAB has descended on Washington, D.C., to make the industry’s case to lawmakers. Read Full Article
2.8 Mil. Still Unprepared for DTVJune 10, 2009 Just days before the June 12 transition to digital TV, 2.8 million households are still unprepared. Read Full Article
Nets Take a Stand on Obama PreemptionsMay 08, 2009 Executives at the Big Four broadcast networks are seething behind the scenes that President Obama has cost them about $30 million in cumulative ad revenue this year with his three prime-time news conference preemptions. Read Full Article Calif. Measure to Ban Digital Billboards FailsMay 01, 2009 California lawmakers shot down legislation that would have amounted to a de facto ban on digital billboards. Read Full Article
Obama's Three-Screen PresidencyApril 30, 2009 Obama's administration displays mastery of new media to take its message directly to the people. Read Full Article
Court Supports FCC's Expletives PolicyApril 29, 2009 The Supreme Court backed government regulation and punishment of the use of curse words during live broadcasts. Read Full Article
Fox Turns Down Obama in Prime TimeApril 27, 2009 For the first time since Barack Obama took office, a major broadcast network is refusing to grant the president's request for prime-time coverage. Fox said it would air regular programming (Lie to Me) Wednesday night instead of Obama's 100-day news conference. Read Full Article
AOL to Bow PoliticsDailyApril 27, 2009 AOL today launches PoliticsDaily.com, a content site featuring a mix of political news, analysis and commentary -- with an emphasis on longer-form journalism. Read Full Article
Backing 'Sin Taxes' to Fund HealthcareApril 24, 2009 A Kaiser survey finds broad support for raising taxes on alcohol and cigarettes as a way to finance healthcare. Read Full Article
How Web Sparked Obama WinApril 16, 2009 Most people know the Web helped fuel Obama's victory, but they might not know how huge a role it played. Read Full Article
Canada Mulls Broadcast BailoutApril 09, 2009 Canada's federal cabinet is considering the creation of a $120 million fund to rescue local TV operations at private broadcasters. Read Full Article
House Says FDA Can Restrict Tobacco AdsApril 03, 2009 In a 298-112 vote, the House has passed the Family Smoking Prevention and Tobacco Control Act. Read Full Article
Big Cos. Seen as Too InfluentialMarch 20, 2009 A poll finds respondents saying big companies have too much clout in Washington -- and that small business has too little. Read Full Article Political Advertising | Political Campaign Advertising | Negative Political AdvertisingAdweek gives you an inside look on the latest political advertising and political marketing campaigns. Political campaign advertising and negative political advertising stories can be found here. |
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