 
Big Night 2008November 10, 2008 NEW YORK A nonpartisan wait staff, wearing red T-shirts reading, "I chowed down at the CNN Grill," is liberally passing around corn dogs, celery sticks and mini burger appetizers. Cocktails are being sipped and glasses clink at an affair that, as the night goes on, increasingly takes on the feel of a high-brow Super Bowl party. Read Full Article 
Just Asking: What Impact Did Ads Have on the Election?November 10, 2008 NEW YORK We asked agency, client and media executives, "What impact did political advertising have on the outcome of the election?" Read Full Article 
Attack Ads Lose Their BiteNovember 10, 2008 Last week's presidential election indeed proved to be a historic -- or, as Jon Stewart facetiously put it during his telecast, "an" historic -- night. A new American archetype, Barack Obama is preternaturally smart and seemingly unflappable. He also ran a stellar campaign. But that arguably had more to do with the president-elect's oratory glory and his brilliant field operation than any actual TV advertising. Read Full Article 
Obama Creates New Campaign TemplateNovember 10, 2008 NEW YORK Shortly after 11:30 p.m. last Tuesday, thousands of supporters and volunteers received an e-mail from Sen. Barack Obama. It read: "I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first. We just made history." He then thanked all of the people who dedicated their "time, talent and passion to this campaign." Read Full Article 
Obama Win Sets Viewing Records, per NielsenNovember 06, 2008 NEW YORK Election Night TV coverage of the 2008 U.S. presidential race drew more than 71 million average viewers Tuesday night, according to Nielsen data. In terms of households, 47.5 million tuned in. Read Full Article 
News Sites Reap Election Day RewardsNovember 06, 2008 NEW YORK Americans cruised the Internet in massive numbers on Nov. 4 to track the conclusion of the presidential race, which yielded historic online audience numbers for several major news sites, per Nielsen Online. Read Full Article 
Obama Win Fits CNN to a 'T'November 06, 2008 NEW YORK The election of Barack Obama has sent Americans scrambling for keepsakes of the historic moment. It has led to a small flurry of a new kind of keepsake: CNN has registered thousands of orders for T-shirts carrying the headline reporting Obama's victory. Read Full Article 
Borrell: Political Ad Spend DisappointsNovember 05, 2008 NEW YORK Despite the record-breaking funds raised by President-elect Barack Obama, total political spending for the election will come in below expectations. According to preliminary estimates from Borrell Associates, overall spending will total $2.16 billion. Read Full Article 
Updated: ABC Draws 13.1 Mil. on Election NightNovember 05, 2008 NEW YORK ABC led the networks in total viewers on Election Night Tuesday, with 13.1 million viewers in prime time and a 4.4 rating among adults 18-49, according to Nielsen Media Research data. Read Full Article 
Supreme Court Hears Fox, FCC ArgumentsNovember 05, 2008 NEW YORK As most of Washington focused on the elections, the Supreme Court on Tuesday began oral arguments in the closely followed case centering on indecency and swearing on TV. Read Full Article 
Greenpeace Recycles JFK for CampaignNovember 04, 2008 NEW YORK The environmental group Greenpeace is taking it a step further by featuring John F. Kennedy in its new digital ad campaign. Read Full Article 
Starbucks Gives Voters Free CoffeeNovember 03, 2008 NEW YORK Starbucks launched a TV effort during the weekend in hopes of driving much-needed customers to its coffee shops on Election Day. A 60-second spot says the chain will give away a 12-ounce cup of coffee on Nov. 4 to those who vote. Read Full Article
Study: Politics Dominate ConversationNovember 03, 2008 NEW YORK The U.S. presidential race has overtaken the national conversation to such an extent that more people talked politics on a daily basis than about food or entertainment, per a new poll by The Keller Fay Group (KFG). Sixty-six percent of Americans had a least one daily conversation about the presidential campaign during the week ended Oct. 26. Read Full Article 
Profile: Bill HillsmanNovember 03, 2008 Back in 1980, after spending time at small shops on ignominious accounts, Bill Hillsman landed a job at Bozell & Jacobs, Minneapolis. There, cd Tom McElligott asked Hillsman to help him prove that the better the creative, the less air time would be needed to achieve good results. Weeks later, McElligott, along with vp and art director Nancy Rice, quit to open Fallon McElligott Rice. The headline in their announcement, recalls Hillsman: "Finally, an agency for those who'd rather outsmart than outspend." Read Full Article 
Just Asking: How to Improve Candidates' MarketingNovember 03, 2008 This week, we asked agency, client and media executives, "How would you have improved the marketing efforts of Obama or McCain during this campaign?" Read Full Article 
Critique: Obama's in Fine FormOctober 30, 2008 Though Barack Obama's 30-minute infomercial wasn't perfect, Adweek's ad critic Barbara Lippert reports: "After sitting and watching the whole thing in real time, I've got to say I was moved." Read Full Article 
33.5 Mil. Watched Obama's Ad, per NielsenOctober 30, 2008 NEW YORK Barack Obama's infomercial drew 33.5 million U.S. viewers Wednesday, according to Nielsen. The simulcast aired on CBS, Fox, NBC, Univision, BET, MSNBC and TV One. Read Full Article 
Obama's Ad: Live Segment LikelyOctober 29, 2008 LOS ANGELES Tonight's Barack Obama prime-time TV ad will likely contain a live segment near the end of the telecast. The Democratic candidate is in Florida and teaming with former president Bill Clinton for the first time on the campaign trail. The live portion will be broadcast from an evening rally, though it's not clear if Clinton will share the stage. Read Full Article 
MPG's Resonance Calls It for ObamaOctober 23, 2008 NEW YORK Call it a wrap -- a victory in November for Sen. Barack Obama. That is the outcome being predicted by Havas-owned MPG based on the results of data processed through a new social network modeling tool call Resonance that the shop has developed and will now introduce to clients. Read Full Article 
Obama a BMW, McCain a FordOctober 21, 2008 NEW YORK To simplify the way consumers really feel about the presidential candidates, Landor Associates and research firm Penn, Schoen & Berland asked survey respondents to compare them to brands. Read Full Article
The X Factor: Bias and the ElectionOctober 20, 2008 This year's presidential election is unique, even historic, in part due to the personal demographics of the candidates themselves -- with race, gender and age playing a prominent role for three of the four names across the two tickets. Barack Obama, of course, is the first African-American major-party nominee for either president or vice president. Sarah Palin is only the second woman on a major-party ticket, after Geraldine Ferraro, the Democrats' vice-presidential choice in 1984. And John McCain, at 72, is the second-oldest major-party nominee in presidential election history. To get a better sense of what that effect has been, Adweek fielded an exclusive online survey with JWT. Read Full Article 
Political Content Web Sites Ride the SurgeOctober 20, 2008 NEW YORK The saga of Obama, Palin and McCain has been a boon to news and political sites, which have seen audience numbers balloon as the election has unfolded. What happens after America's obsession is satisfied on Nov. 4? Read Full Article 
Famine May Follow Cable News FeastOctober 20, 2008 NEW YORK The 2008 presidential election is a narrative at odds with itself -- a schizoid dialogue between the nation and its fears and wants. The cable news networks are ratings winners. But can they sustain the momentum after the votes have been counted? Read Full Article 
YouTube in Political Tug-of-WarOctober 15, 2008 NEW YORK YouTube can't seem to avoid the political fray. Two weeks ago, NBC demanded the popular video venue pull an Obama ad that incorporated pieces of its news content without authorization. Now, the McCain camp has complained to the Google-owned site that it has "silenced political speech" because it has been too quick to pull the trigger on takedown notices of election ads and video clips by those claiming copyright infringement. Read Full Article 
Obama Buys Half-Hour of Network Prime-Time TVOctober 10, 2008 LOS ANGELES Barack Obama has purchased a half-hour of prime-time television on CBS and NBC. The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. -- less than a week before the general election. Read Full Article
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Draftfcb Snags Miller Lite Holiday Project
November 21, 2008
NEW YORK MillerCoors has confirmed that Interpublic Group's Draftfcb in Chicago has been awarded a "holiday-themed assignment" on the Miller Lite brand. Read Full Article
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Adweek's 30th: A Note From the Publisher/Editorial Director
I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.
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Academia Meets Social Marketing
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Robin Li, CEO of Baidu, China's largest search engine, will present the keynoter, "The Revolution of Marketing," at this conference and expo.
November 25, 2008 - November 26, 2008
International Exhibition and Convention Center, Shanghai, China
URL: www.ad-tech.com
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