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Digital OOH Set to Skyrocket

November 05, 2009

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013. Read Full Article

Comedy Central Crafts 'Daily Show' Highlights Reel

November 04, 2009

Comedy Central is providing a new option for those who missed the previous night's Daily Show program: catch up on Facebook. Read Full Article

Video Ad Nets Eye Common Ratings Currency

October 29, 2009

Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party firms. The Out of Home Video Advertising Bureau created the forms, which provide a brief description of how the research was conducted in keeping with the organization's Audience Metrics Guidelines adopted last fall. Read Full Article

PumpTop TV Goes Hollywood

October 20, 2009

PumpTop TV, a digital media network at gas stations, has signed a content deal with MovieSet.com. Read Full Article

Beatles Help Boost Music Game Biz

October 20, 2009

The music game genre experienced a much-needed lift in September on the backs of new releases The Beatles: Rock Band and Guitar Hero 5. MTV's Beatles game, released Sept. 9, won the battle with total unit sales of 595,000, according to the NPD Group, making it the third-best-selling game of the month overall behind Halo 3: ODST and Madden NFL 10. Activision's Guitar Hero 5, released Sept. 1, ranked fourth overall for the month with 499,000 in sales. Read Full Article

MySpace, Titan in DOOH Push

October 13, 2009

Titan and MySpace have launched a joint promotion that ties together digital out-of-home with social media. Read Full Article

Lufthansa Tool Takes Twitter to 30,000 Feet

October 12, 2009

Lufthansa has rolled out an online tool designed to allow travelers to share updates during their journeys via Twitter and Facebook. Read Full Article

UPS Enters the Direct Mail Arena

September 29, 2009

The direct mail industry is about to get more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door. Read Full Article

Times Square Owners Create Ad Network

September 24, 2009

A new group is making it easier for brands to simultaneously put their names in lights across multiple venues. Read Full Article

Walmart 'Korners' the Kiss Market

September 15, 2009

Kiss' new album is music to Walmart's ears as the retailer readies "Kiss Korners" in its stores. Read Full Article

Mall Ad Network Sees 3Q Boost

September 14, 2009

Adspace reported a 50 percent hike in mall ad revenue in July and August with a spike of 85 percent in September Read Full Article

Film Set for Mobile Phone Premiere

September 03, 2009

Sally Potter's film Rage, set in the New York fashion world, will premiere on mobile phones. Read Full Article

Nielsen: Casual Gamers Play Less, Return Often

September 02, 2009

While users of casual games spend less time playing than noncasual gamers, they are just as likely to return to them months later. Read Full Article

More Xbox Games for Massive

August 26, 2009

Massive Inc. will serve ads in lots of new Xbox 360 games, including two Guitar Hero spin-offs. Read Full Article

Outcast Shifts Content, Sales Strategy

August 26, 2009

Outcast is shifting the content and sales strategy for its digital video network at the gas pump. To provide more targeted programming for viewers and advertisers, Outcast announced partnerships with three new media brands, CBS, HGTV and CNET. In addition, the company, which in June formed an ad sales network with PumpTop TV, is bringing all sales operations for the network inside. Read Full Article

Jack in the Box Targets Gamers

August 24, 2009

Targeting gamers, the Jack in the Box restaurant chain has partnered with Dr Pepper for Jack's Big Rip-Off, a "peel and reveal" game. Read Full Article

WPP Launches Schematic Touch

August 21, 2009

WPP's Schematic has launched an interactive out-of-home division called Schematic Touch. Read Full Article

Why Are Games Based on Hit Films So Lame?

August 20, 2009

Films and videogames would seem a match made in heaven, so why are games based on hit movies so bad? Despite sharing the same demographic, action, sci-fi and fantasy films rarely translate into branded game hits. "Movie-based games almost never work, no matter how cool the movie. The game is almost always lame," said Philipp Dollinger, a reviewer and one of thousands of gamers swarming through the halls of the GamesCom trade fair. Read Full Article

Videogames Come of Age

August 20, 2009

With the industry facing a 20 percent revenue drop this year, it's clear that the geeks are no longer enough. Read Full Article

NewsProNet Expands Digital Content Pool

August 19, 2009

NewsProNet, a company that provides video news to TV stations, is adding to its digital syndicated offerings. Read Full Article

E-Coupons Gain Momentum

August 18, 2009

The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. Read Full Article

'Suit Camp' Promo Scores for Syms

August 17, 2009

In just three weeks, more than 5,000 have registered to be eligible for one of 30 free suits that Syms will give away to job seekers in 30 days. Read Full Article

Zoom, LocaMedia in DOOH Deal

August 17, 2009

Zoom Media & Marketing is partnering with LocaModa (an interactive software platform) to bring content, advertising and social media to its digital out-of-home social network. Read Full Article

Nielsen: Record June for Gaming

August 10, 2009

Consumers may not be buying as many new consoles, but they sure are spending a lot of time playing the ones they have. This June marked the hottest on record in terms of minutes spent on game play, per the Nielsen. Videogame console usage was up 21 percent in June compared to the year prior. The average gamer spent 12.8 hours playing games during the month. Read Full Article

Verizon, LG Give Jonas Bros. Fans a Kick

August 07, 2009

Verizon, LG Mobile Phones and the Jonas Brothers today announced a user-generated video contest that will allow U.S. concert attendees to create an interactive video of themselves. Read Full Article