KFC Seeks Next 'Hitmaker'July 01, 2009 David Banner and MC Lyte are lending their hip-hop skills to a KFC song contest. Read Full Article 
Dr Pepper to Dangle EA DownloadsJune 25, 2009 Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper. Read Full Article 
Purina Posts Tall 'Tails' for FidoJune 24, 2009 Purina PetCare this week launched a digital storybook application that allows consumers to upload and capture special moments with their pets. Read Full Article 
BK 'Transforms' Menu, Packaging for Movie PromoJune 23, 2009 Burger King has launched a promotion tied to the June 24 release of Transformers: Revenge of the Fallen. The effort includes a menu scratch game, dubbed “Transform Your Way,” which offers prizes such as $1 million, a Chevy Camaro and BK food items. Read Full Article 
Digital Coupon Use SkyrocketsJune 23, 2009 The total number of coupons printed in 2009 from Coupons.com has surpassed the amount printed in '08. Read Full Article 
WB Clip Library Goes LiveJune 22, 2009 Warner Bros. Consumer Products today launched the WB Clip Library, a creative research tool containing more than 1,000 of the studio's properties. Read Full Article 
Outcast, PumpTop Form Ad NetworkJune 18, 2009 Outcast and PumpTop TV have formed a joint venture to create a unified advertising network. The co-branded push combines inventory from both partners to create a national network of more than 12,600 high-definition large screens. Read Full Article 
Clear Channel, Front Line Let Artists Play DJJune 12, 2009 In what could be a marketing boost for the music industry, artists like the Eagles and Christina Aguilera can now play DJ, at least online. Read Full Article 
'Spin' Promo Turns on Prince TributeJune 11, 2009 Prince's 'Purple Rain' album turns 25, and 'Spin' employs multimedia to celebrate. Read Full Article 
Verizon Offers 99 Cent NYC Cab RidesJune 09, 2009 Tomorrow, Verizon is sponsoring 99-cent NYC cab rides that start from select locations for destinations anywhere in Manhattan. Read Full Article 
Outdoor Ad Firm Fuel Seeks ExpansionJune 09, 2009 Fuel Outdoor here is looking to expand. The outdoor firm has retained Perella Weinberg Partners to advise the company on its acquisition strategy. Read Full Article 
Dew Fuels Up With 'World of Warcraft'June 09, 2009 Mountain Dew is offering up some more "Game Fuel.” The brand has launched two limited-edition line extensions inspired by World of Warcraft. Read Full Article 
E3 Fuels Buzz for Gaming Cos.June 08, 2009 Online buzz for the big three gaming companies rise 30 percent during last week's E3 conference. Read Full Article 
Touchscreens Anchor Navy CampaignJune 04, 2009 A campaign for the Navy for Moms initiative is the first to combine a digital touchscreen in a mall storefront display. Read Full Article 
IdeaCast Adds E! ContentJune 01, 2009 IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television. Read Full Article 
Japan's Domo Invades 7-ElevenMay 26, 2009 Domo, the chocolate Twinkie-like Japanese critter that Target tapped for a Halloween promo last year, is now shacking up with 7-Eleven. Read Full Article 
Out There: Game OnMay 17, 2009 Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers' passion for sports. Read Full Article 
Attention Unemployed Journos: Pepsi Is HiringMay 14, 2009 As the ranks of out-of-work journalists swell, PepsiCo is stepping in with an offer: cover Internet Week events using various forms of digital media. Read Full Article 
Attributor, TubeMogul Track Viral VidsMay 13, 2009 Attributor, TubeMogul to create a new measurement tool for tracking viral videos. Read Full Article
WildTangent, Mochi Media in DealMay 11, 2009 WildTangent has taken a step toward expanding its advertising clout in the fast-growing casual market. Read Full Article 
Activision Eyes 'Guitar Hero' TV Series, TourMay 08, 2009 The worldwide hit videogame Guitar Hero could become a reality TV show and/or a real-life concert tour, sources said. The game is from Activision Blizzard, a leading video game publisher that is looking to turn some of its games into TV and film properties. Read Full Article 
Microsoft Migrates Xbox Into Prime TimeMay 06, 2009 Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular Endemol TV game-show format 1 vs. 100 that will air Friday and Saturday nights. Read Full Article 
Aisles Display Can-Do SpiritMay 05, 2009 General Mills, Kraft and others focus marketing/R&D on the formerly unsexy center of the supermarket. Read Full Article 
PlaceVine, Double Fusion Strike Ad DealApril 29, 2009 PlaceVine -- a service that facilitates product placements -- is adding videogames through a partnership with Double Fusion. Read Full Article 
Mixx Launches Ad ToolApril 28, 2009 Social news site Mixx.com has launched Sifter, a new tool that provides advertisers with the ability to pre-test creative placements. Read Full Article
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June 29, 2009
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
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Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
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