Digital OOH Set to SkyrocketNovember 05, 2009 Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013. Read Full Article
Comedy Central Crafts 'Daily Show' Highlights ReelNovember 04, 2009 Comedy Central is providing a new option for those who missed the previous night's Daily Show program: catch up on Facebook. Read Full Article Video Ad Nets Eye Common Ratings CurrencyOctober 29, 2009 Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party firms. The Out of Home Video Advertising Bureau created the forms, which provide a brief description of how the research was conducted in keeping with the organization's Audience Metrics Guidelines adopted last fall. Read Full Article
PumpTop TV Goes HollywoodOctober 20, 2009 PumpTop TV, a digital media network at gas stations, has signed a content deal with MovieSet.com. Read Full Article
Beatles Help Boost Music Game BizOctober 20, 2009 The music game genre experienced a much-needed lift in September on the backs of new releases The Beatles: Rock Band and Guitar Hero 5. MTV's Beatles game, released Sept. 9, won the battle with total unit sales of 595,000, according to the NPD Group, making it the third-best-selling game of the month overall behind Halo 3: ODST and Madden NFL 10. Activision's Guitar Hero 5, released Sept. 1, ranked fourth overall for the month with 499,000 in sales. Read Full Article
MySpace, Titan in DOOH PushOctober 13, 2009 Titan and MySpace have launched a joint promotion that ties together digital out-of-home with social media. Read Full Article
Lufthansa Tool Takes Twitter to 30,000 FeetOctober 12, 2009 Lufthansa has rolled out an online tool designed to allow travelers to share updates during their journeys via Twitter and Facebook. Read Full Article
UPS Enters the Direct Mail ArenaSeptember 29, 2009 The direct mail industry is about to get more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door. Read Full Article Times Square Owners Create Ad NetworkSeptember 24, 2009 A new group is making it easier for brands to simultaneously put their names in lights across multiple venues. Read Full Article
Walmart 'Korners' the Kiss MarketSeptember 15, 2009 Kiss' new album is music to Walmart's ears as the retailer readies "Kiss Korners" in its stores. Read Full Article
Mall Ad Network Sees 3Q BoostSeptember 14, 2009 Adspace reported a 50 percent hike in mall ad revenue in July and August with a spike of 85 percent in September Read Full Article
Film Set for Mobile Phone PremiereSeptember 03, 2009 Sally Potter's film Rage, set in the New York fashion world, will premiere on mobile phones. Read Full Article
Nielsen: Casual Gamers Play Less, Return OftenSeptember 02, 2009 While users of casual games spend less time playing than noncasual gamers, they are just as likely to return to them months later. Read Full Article
More Xbox Games for MassiveAugust 26, 2009 Massive Inc. will serve ads in lots of new Xbox 360 games, including two Guitar Hero spin-offs. Read Full Article
Outcast Shifts Content, Sales StrategyAugust 26, 2009 Outcast is shifting the content and sales strategy for its digital video network at the gas pump. To provide more targeted programming for viewers and advertisers, Outcast announced partnerships with three new media brands, CBS, HGTV and CNET. In addition, the company, which in June formed an ad sales network with PumpTop TV, is bringing all sales operations for the network inside. Read Full Article
Jack in the Box Targets GamersAugust 24, 2009 Targeting gamers, the Jack in the Box restaurant chain has partnered with Dr Pepper for Jack's Big Rip-Off, a "peel and reveal" game. Read Full Article WPP Launches Schematic TouchAugust 21, 2009 WPP's Schematic has launched an interactive out-of-home division called Schematic Touch. Read Full Article
Why Are Games Based on Hit Films So Lame?August 20, 2009 Films and videogames would seem a match made in heaven, so why are games based on hit movies so bad? Despite sharing the same demographic, action, sci-fi and fantasy films rarely translate into branded game hits. "Movie-based games almost never work, no matter how cool the movie. The game is almost always lame," said Philipp Dollinger, a reviewer and one of thousands of gamers swarming through the halls of the GamesCom trade fair. Read Full Article
Videogames Come of AgeAugust 20, 2009 With the industry facing a 20 percent revenue drop this year, it's clear that the geeks are no longer enough. Read Full Article
NewsProNet Expands Digital Content PoolAugust 19, 2009 NewsProNet, a company that provides video news to TV stations, is adding to its digital syndicated offerings. Read Full Article
E-Coupons Gain MomentumAugust 18, 2009 The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. Read Full Article
'Suit Camp' Promo Scores for SymsAugust 17, 2009 In just three weeks, more than 5,000 have registered to be eligible for one of 30 free suits that Syms will give away to job seekers in 30 days. Read Full Article
Zoom, LocaMedia in DOOH DealAugust 17, 2009 Zoom Media & Marketing is partnering with LocaModa (an interactive software platform) to bring content, advertising and social media to its digital out-of-home social network. Read Full Article
Nielsen: Record June for GamingAugust 10, 2009 Consumers may not be buying as many new consoles, but they sure are spending a lot of time playing the ones they have. This June marked the hottest on record in terms of minutes spent on game play, per the Nielsen. Videogame console usage was up 21 percent in June compared to the year prior. The average gamer spent 12.8 hours playing games during the month. Read Full Article
Verizon, LG Give Jonas Bros. Fans a KickAugust 07, 2009 Verizon, LG Mobile Phones and the Jonas Brothers today announced a user-generated video contest that will allow U.S. concert attendees to create an interactive video of themselves. Read Full Article
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