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KFC Seeks Next 'Hitmaker'

July 01, 2009

David Banner and MC Lyte are lending their hip-hop skills to a KFC song contest. Read Full Article

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Dr Pepper to Dangle EA Downloads

June 25, 2009

Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper. Read Full Article

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Purina Posts Tall 'Tails' for Fido

June 24, 2009

Purina PetCare this week launched a digital storybook application that allows consumers to upload and capture special moments with their pets. Read Full Article

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BK 'Transforms' Menu, Packaging for Movie Promo

June 23, 2009

Burger King has launched a promotion tied to the June 24 release of Transformers: Revenge of the Fallen. The effort includes a menu scratch game, dubbed “Transform Your Way,” which offers prizes such as $1 million, a Chevy Camaro and BK food items. Read Full Article

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Digital Coupon Use Skyrockets

June 23, 2009

The total number of coupons printed in 2009 from Coupons.com has surpassed the amount printed in '08. Read Full Article

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WB Clip Library Goes Live

June 22, 2009

Warner Bros. Consumer Products today launched the WB Clip Library, a creative research tool containing more than 1,000 of the studio's properties. Read Full Article

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Outcast, PumpTop Form Ad Network

June 18, 2009

Outcast and PumpTop TV have formed a joint venture to create a unified advertising network. The co-branded push combines inventory from both partners to create a national network of more than 12,600 high-definition large screens. Read Full Article

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Clear Channel, Front Line Let Artists Play DJ

June 12, 2009

In what could be a marketing boost for the music industry, artists like the Eagles and Christina Aguilera can now play DJ, at least online. Read Full Article

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'Spin' Promo Turns on Prince Tribute

June 11, 2009

Prince's 'Purple Rain' album turns 25, and 'Spin' employs multimedia to celebrate. Read Full Article

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Verizon Offers 99 Cent NYC Cab Rides

June 09, 2009

Tomorrow, Verizon is sponsoring 99-cent NYC cab rides that start from select locations for destinations anywhere in Manhattan. Read Full Article

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Outdoor Ad Firm Fuel Seeks Expansion

June 09, 2009

Fuel Outdoor here is looking to expand. The outdoor firm has retained Perella Weinberg Partners to advise the company on its acquisition strategy. Read Full Article

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Dew Fuels Up With 'World of Warcraft'

June 09, 2009

Mountain Dew is offering up some more "Game Fuel.” The brand has launched two limited-edition line extensions inspired by World of Warcraft. Read Full Article

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E3 Fuels Buzz for Gaming Cos.

June 08, 2009

Online buzz for the big three gaming companies rise 30 percent during last week's E3 conference. Read Full Article

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Touchscreens Anchor Navy Campaign

June 04, 2009

A campaign for the Navy for Moms initiative is the first to combine a digital touchscreen in a mall storefront display. Read Full Article

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IdeaCast Adds E! Content

June 01, 2009

IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television. Read Full Article

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Japan's Domo Invades 7-Eleven

May 26, 2009

Domo, the chocolate Twinkie-like Japanese critter that Target tapped for a Halloween promo last year, is now shacking up with 7-Eleven. Read Full Article

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Out There: Game On

May 17, 2009

Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers' passion for sports. Read Full Article

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Attention Unemployed Journos: Pepsi Is Hiring

May 14, 2009

As the ranks of out-of-work journalists swell, PepsiCo is stepping in with an offer: cover Internet Week events using various forms of digital media. Read Full Article

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Attributor, TubeMogul Track Viral Vids

May 13, 2009

Attributor, TubeMogul to create a new measurement tool for tracking viral videos. Read Full Article

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WildTangent, Mochi Media in Deal

May 11, 2009

WildTangent has taken a step toward expanding its advertising clout in the fast-growing casual market. Read Full Article

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Activision Eyes 'Guitar Hero' TV Series, Tour

May 08, 2009

The worldwide hit videogame Guitar Hero could become a reality TV show and/or a real-life concert tour, sources said. The game is from Activision Blizzard, a leading video game publisher that is looking to turn some of its games into TV and film properties. Read Full Article

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Microsoft Migrates Xbox Into Prime Time

May 06, 2009

Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular Endemol TV game-show format 1 vs. 100 that will air Friday and Saturday nights. Read Full Article

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Aisles Display Can-Do Spirit

May 05, 2009

General Mills, Kraft and others focus marketing/R&D on the formerly unsexy center of the supermarket. Read Full Article

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PlaceVine, Double Fusion Strike Ad Deal

April 29, 2009

PlaceVine -- a service that facilitates product placements -- is adding videogames through a partnership with Double Fusion. Read Full Article

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Mixx Launches Ad Tool

April 28, 2009

Social news site Mixx.com has launched Sifter, a new tool that provides advertisers with the ability to pre-test creative placements. Read Full Article

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