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oprah

After 25 Years, Oprah to End Talk Show

November 20, 2009

Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network. Read Full Article

spots

Spot Runner Rolls Out TV Platform

November 19, 2009

Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process. The Malibu Media Platform, under development for two years, promises to automate many of the functions currently performed by media buyers and sellers. Spot Runner is initially targeting remnant inventory with the platform. It plans to later add spot buying. Company executives said the system could handle all types of TV ad transactions. Read Full Article

mags

Biz Mags See Rise in Readership

November 17, 2009

Marketers that pulled out of the category might have missed a big opportunity to reach their target audience. Read Full Article

dollar

All Pay Models Not Created Equal

November 16, 2009

New research from Forrester has found that while a minority of consumers will pay for online content, not all pay models are considered equal. Read Full Article

facebook

Is Facebook Getting Uncool for 18-24s?

November 16, 2009

Media agencies debate the consequences as usage among younger consumers appears to slip. Read Full Article

iger

Disney Earnings: Rising Market Lifts ESPN, ABC

November 13, 2009

Add ABC to the list of broadcasters looking to get its share of retransmission consent dollars, as Disney CEO Bob Iger told investors the network is “intent on getting paid...fair market prices” from cable and satellite TV carriers. Disney’s media networks showed improvement in the three-month period ended Sept. 30, as cable operating income grew 19 percent to $1.48 billion on revenue of $3.34 billion. Read Full Article

dooh

DOOH Forecast Dims

November 10, 2009

Even digital out-of-home, one of the fastest-growing media, was not immune to the effects of the economy in 2009. Digital OOH will inch up 2 percent to $2.5 billion, according to an updated forecast from PQ Media, which chopped more than 4 percentage points off its August forecast. The research firm also lowered its 2010 forecast, calling for digital out-of-home to grow 6.2 percent to $2.62 billion. Read Full Article

media

Shops Restructure Ways to Go Local

November 09, 2009

Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies. Read Full Article

magazines

Page-Turning News

November 09, 2009

As they wrap up a brutal year, many magazines are able to make a claim they haven't in a long time: Ad pages are up in the fourth quarter. Read Full Article

new

Hollywood Slow to Embrace New Media

November 06, 2009

Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article

cbs

CBS Makes Some Gains in Q3

November 06, 2009

CBS' revenue was down, but profits rose for both Q3 and the first nine months of the year. CEO Les Moonves is shown. Read Full Article

bewkes

Mixed Bag for Time Warner in Q3

November 04, 2009

Time Warner's AOL and Time Inc. divisions continue to eat into its bottom line. Read Full Article

mags

Hearst, Time, Wenner Plot Marketing Push

November 04, 2009

Big print players privately discuss launching campaign to boost medium's sagging fortunes. Read Full Article

nbcu

Comcast Finalizing Deal for NBCU Stake

November 03, 2009

The cable giant is ironing out details with General Electric to buy a stake in NBC Universal. Read Full Article

viacom

Viacom Q3 Revenue Dips 3%

November 03, 2009

Viacom reported a 3 percent drop in revenue for the third quarter to slightly more than $3.3 billion, while net earnings rose 15 percent. Read Full Article

nba

Turner Lets Agencies Set the Pick

November 02, 2009

Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season. Read Full Article

family guy

'Sherlock' to Sponsor 'Family Guy' Special

November 02, 2009

Warner Bros. Pictures' upcoming feature Sherlock Holmes has stepped in as the new sponsor for Fox's upcoming Family Guy variety special. Read Full Article

ed keller

In a Crisis? It Might Just Help to Spend

November 02, 2009

New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown. Read Full Article

down

Q3: Prime-Time Ad Prices Fell 16%

October 27, 2009

The average cost of a 30-second prime-time ad on network TV dropped 16 percent to just under $84,000 in Q3. Read Full Article

up

Wall Street Optimistic on Ad Outlook

October 27, 2009

Wall Street has become more optimistic about the advertising outlook for media companies ahead of the hot phase of third-quarter earnings season, and stocks have continued to run up as a result. If quarterly results and CEO comments on conference calls confirm a strengthening of ad demand, analysts could further lift financial projections for key sector firms. But they warn that only select industry stocks may have more left in the tank at this stage. Read Full Article

whiting

Nielsen's Whiting Joins MarkMonitor Board

October 27, 2009

Brand protection company adds Nielsen's vice chair to board of directors. Read Full Article

family guy

Microsoft Pulls Out of 'Family Guy' Variety Special

October 27, 2009

Fox has lost Microsoft as the exclusive sponsor of its upcoming Family Guy variety special after the software company's executives watched the show's taping. Earlier this month, the companies said they were teaming for a collaboration on Family Guy Presents: Seth & Alex's Almost Live Comedy Show, set to air Nov. 8. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system Windows 7 woven into the show's content. Read Full Article

cross

Cross-Platform Ratings Debate

October 26, 2009

Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included. Read Full Article

money

Nielsen Pumps $2.5 Mil. Into CRE

October 23, 2009

Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence. Read Full Article

ford

Ford, Ketel One Sponsor 'White Collar'

October 23, 2009

USA Network has signed Ford as the exclusive automotive partner of its new series, White Collar. Read Full Article

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