Studios' 'Final Offer' Safe for NowOctober 07, 2008 LOS ANGELES When Hollywood producers made their "final" contract offer to the Screen Actors Guild on June 30, it came with a caution: The offer would remain on the table unless there's a drastic change in the economy. Read Full Article 
Supreme Court Won't Review TiVo-EchoStarOctober 06, 2008 NEW YORK The United States Supreme Court has denied EchoStar's petition to review a $74 million judgment against it and corporate sibling Dish Network for infringing on a TiVo DVR patent. Read Full Article 
Ad Sector Is Quiet as Rescue Bill PassesOctober 06, 2008 NEW YORK Business leaders last week went on a PR offensive to convince average Americans and Congress that a $700 billion rescue package was vital to resuscitating the economy. Adland was surprisingly quiet on the subject. Read Full Article WPS, Fox Soccer in AccordOctober 06, 2008 NEW YORK Women's Professional Soccer has signed a three-year broadcast agreement with Fox Soccer Channel that will commence in April 2009, when the league officially begins game play. Read Full Article 
Prime-Time Pain Plagues NBCOctober 06, 2008 NEW YORK NBC's fall season lineup in prime time has stumbled badly out of the starting gate and some media buyers are concerned that if the network experiences a steep ratings shortfall, it will not have any quality make goods to offer their clients. Read Full Article Arbitron Commercializes PPM in 8 MarketsOctober 06, 2008 NEW YORK Arbitron said that it has commercialized its portable people meter radio ratings services in eight new markets, two days before the originally scheduled date of Oct. 8. Read Full Article 
Euro Broadcasters Feel the StingOctober 03, 2008 LONDON The impact of chronically tightening financial markets and nearly 12 months of economic jitters are already blowing cold winds over Europe's biggest broadcasters. Read Full Article 
SAG Panel Says Board Should Take Strike VoteOctober 02, 2008 LOS ANGELES After months of seeing its talks with the Hollywood producers go nowhere, the Screen Actors Guild's negotiating committee Wednesday urged its national board to take a strike authorization vote of its membership. Read Full Article 
Sirius XM Unveils New PackagesOctober 02, 2008 NEW YORK Sirius XM Radio has unveiled new programming packages and a la carte options promised with the merger between the nation's two satellite radio companies, completed at the end of July. Read Full Article 
Media Firms Hit Hard as Bailout FailsSeptember 30, 2008 NEW YORK The U.S. stock market suffered one of the worst days in its history Monday -- and judging from what fell hardest, you'd think the teetering economy is the fault of entertainment companies instead of shenanigans at financial institutions. Read Full Article 
Wash. Post Buys 'Foreign Policy'September 30, 2008 NEW YORK At a time when most newspapers are cutting back on international news, the Washington Post Co. has snapped up Foreign Policy magazine in a bet that there's a strong market for the subject. Read Full Article 
Transforming TV From Medium to PlatformSeptember 29, 2008 NEW YORK David Verklin, CEO of Canoe Ventures, the cable company-owned advanced-television consortium, believes TV will give the Internet a run for its money in the delivery of more relevant, engaging ads. He also says that if he does his job right, TV can level the playing field with the Internet on the metrics and accountability fronts. Read Full Article 
Going NegativeSeptember 29, 2008 With no improvement in sight for the rapidly deteriorating U.S. economy, media-agency executives and their clients are now bracing for possibly two consecutive years of curtailed ad spending -- this year and next. Read Full Article 
ASME Names Holt CEOSeptember 29, 2008 NEW YORK The Magazine Publishers of America has hired veteran editor Sid Holt as chief executive officer for the American Society of Magazine Editors (ASME). Read Full Article 
NBCU Wins Injunction in 'Project Runway' DisputeSeptember 26, 2008 NEW YORK A judge has granted NBC Universal a preliminary injunction that bars the Weinstein Co. from moving Project Runway from Bravo, owned by NBCU, to Lifetime next January. The Weinstein Co. earlier this year struck a deal to move the show to Lifetime beginning with its sixth season. Read Full Article
GE Slips, but NBC's Not to BlameSeptember 26, 2008 NEW YORK Don't blame NBC Universal, but parent General Electric won't earn nearly as much money this year as once thought, nor will the company buy back as much stock. That double dose of bad news delivered Thursday, though, didn't hurt GE shares. Read Full Article 
NYC Council to FCC: Probe ArbitronSeptember 25, 2008 NEW YORK As expected, the New York City Council voted unanimously to call on the FCC to investigate the Arbitron portable people meter's potential effects on the diversity of radio. Read Full Article
NBC Expands in Online Health NicheSeptember 25, 2008 NEW YORK NBC has added a half-dozen new distribution partners to its recently formed NBC Digital Health Network while also launching a new stand-alone consumer Web site -- Healthvideo.com. Read Full Article 
TNS: First-Half Ad Spend Falls 1.6%September 24, 2008 NEW YORK Total measured advertising expenditures during the first six months of 2008 declined by 1.6 percent compared to the same period in 2007, according to TNS Media Intelligence data. Read Full Article Time, Getty to Revive 'Life' OnlineSeptember 24, 2008 NEW YORK The executives at Time Inc. clearly believe in eternal Life. The publishing giant said that the venerable Life magazine would once again be reincarnated, this time as Life.com. Read Full Article 
Media Execs See Tough Times AheadSeptember 23, 2008 NEW YORK Commenting on the general mind-set of his agency's clients in the current tough economic climate, Jack Klues, a managing partner of Publicis Groupe's VivaKi, recounted advice his own financial advisor gave him last week: "'Don't take any rash actions.' That's where our clients are right now." (Photo: Wenda Harris Millard.) Read Full Article 
Integration Fees Are on the Way Out at NetsSeptember 22, 2008 NEW YORK For decades, network integration fees have been an irritant to advertisers and agencies that argued they were a relic of the past. But after years of insisting the fees were necessary, the three broadcast networks that impose them -- ABC, CBS and NBC -- have agreed to phase them out. Read Full Article 
DDS Inks Deals With 3 Media ShopsSeptember 22, 2008 NEW YORK Donovan Data Systems said it has re-signed MPG, a unit of Havas, and independents RJ Palmer and Rubin Postaer Associates to new long-term contracts for its ad-buying processing system. Read Full Article 
The New Rule BookSeptember 22, 2008 NEW YORK With the National Football League now streaming, for free, Sunday Night Football -- arguably the most valuable intellectual property in U.S. sports -- a clear signal has gone out: live streaming, gaining ground for some five years, is officially a game changer. Read Full Article 
NBCU Sites See Traffic SurgeSeptember 19, 2008 LOS ANGELES A trio of unrelated events conspired to give NBCU record traffic at three Web locations: CNBC.com, NBC.com and iTunes. (Shown: Tina Fey as Sarah Palin.) Read Full Article
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Levi's Viral 'Unbuttons' Reactions, Good and Bad
October 07, 2008
NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children. Read Full Article
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Crisis Control
These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.
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You've Got to Tell to Sell
There are many schisms in the world of marketing: above the line vs. below the line, traditional vs. digital, and so on. But I think I've uncovered a new one, and it has huge ramifications for brands to win in the digital age: reductive vs. expansive.
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