After 25 Years, Oprah to End Talk ShowNovember 20, 2009 Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network. Read Full Article 
Spot Runner Rolls Out TV PlatformNovember 19, 2009 Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process. The Malibu Media Platform, under development for two years, promises to automate many of the functions currently performed by media buyers and sellers. Spot Runner is initially targeting remnant inventory with the platform. It plans to later add spot buying. Company executives said the system could handle all types of TV ad transactions. Read Full Article 
Biz Mags See Rise in ReadershipNovember 17, 2009 Marketers that pulled out of the category might have missed a big opportunity to reach their target audience. Read Full Article 
All Pay Models Not Created EqualNovember 16, 2009 New research from Forrester has found that while a minority of consumers will pay for online content, not all pay models are considered equal. Read Full Article 
Is Facebook Getting Uncool for 18-24s?November 16, 2009 Media agencies debate the consequences as usage among younger consumers appears to slip. Read Full Article 
Disney Earnings: Rising Market Lifts ESPN, ABCNovember 13, 2009 Add ABC to the list of broadcasters looking to get its share of retransmission consent dollars, as Disney CEO Bob Iger told investors the network is “intent on getting paid...fair market prices” from cable and satellite TV carriers. Disney’s media networks showed improvement in the three-month period ended Sept. 30, as cable operating income grew 19 percent to $1.48 billion on revenue of $3.34 billion. Read Full Article 
DOOH Forecast DimsNovember 10, 2009 Even digital out-of-home, one of the fastest-growing media, was not immune to the effects of the economy in 2009. Digital OOH will inch up 2 percent to $2.5 billion, according to an updated forecast from PQ Media, which chopped more than 4 percentage points off its August forecast. The research firm also lowered its 2010 forecast, calling for digital out-of-home to grow 6.2 percent to $2.62 billion. Read Full Article 
Shops Restructure Ways to Go LocalNovember 09, 2009 Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies. Read Full Article
Page-Turning NewsNovember 09, 2009 As they wrap up a brutal year, many magazines are able to make a claim they haven't in a long time: Ad pages are up in the fourth quarter. Read Full Article 
Hollywood Slow to Embrace New MediaNovember 06, 2009 Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article 
CBS Makes Some Gains in Q3November 06, 2009 CBS' revenue was down, but profits rose for both Q3 and the first nine months of the year. CEO Les Moonves is shown. Read Full Article 
Mixed Bag for Time Warner in Q3November 04, 2009 Time Warner's AOL and Time Inc. divisions continue to eat into its bottom line. Read Full Article 
Hearst, Time, Wenner Plot Marketing PushNovember 04, 2009 Big print players privately discuss launching campaign to boost medium's sagging fortunes. Read Full Article 
Comcast Finalizing Deal for NBCU StakeNovember 03, 2009 The cable giant is ironing out details with General Electric to buy a stake in NBC Universal. Read Full Article 
Viacom Q3 Revenue Dips 3%November 03, 2009 Viacom reported a 3 percent drop in revenue for the third quarter to slightly more than $3.3 billion, while net earnings rose 15 percent. Read Full Article 
Turner Lets Agencies Set the PickNovember 02, 2009 Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season. Read Full Article 
'Sherlock' to Sponsor 'Family Guy' SpecialNovember 02, 2009 Warner Bros. Pictures' upcoming feature Sherlock Holmes has stepped in as the new sponsor for Fox's upcoming Family Guy variety special. Read Full Article 
In a Crisis? It Might Just Help to SpendNovember 02, 2009 New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown. Read Full Article 
Q3: Prime-Time Ad Prices Fell 16%October 27, 2009 The average cost of a 30-second prime-time ad on network TV dropped 16 percent to just under $84,000 in Q3. Read Full Article 
Wall Street Optimistic on Ad OutlookOctober 27, 2009 Wall Street has become more optimistic about the advertising outlook for media companies ahead of the hot phase of third-quarter earnings season, and stocks have continued to run up as a result. If quarterly results and CEO comments on conference calls confirm a strengthening of ad demand, analysts could further lift financial projections for key sector firms. But they warn that only select industry stocks may have more left in the tank at this stage. Read Full Article 
Nielsen's Whiting Joins MarkMonitor BoardOctober 27, 2009 Brand protection company adds Nielsen's vice chair to board of directors. Read Full Article 
Microsoft Pulls Out of 'Family Guy' Variety SpecialOctober 27, 2009 Fox has lost Microsoft as the exclusive sponsor of its upcoming Family Guy variety special after the software company's executives watched the show's taping. Earlier this month, the companies said they were teaming for a collaboration on Family Guy Presents: Seth & Alex's Almost Live Comedy Show, set to air Nov. 8. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system Windows 7 woven into the show's content. Read Full Article 
Cross-Platform Ratings DebateOctober 26, 2009 Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included. Read Full Article 
Nielsen Pumps $2.5 Mil. Into CREOctober 23, 2009 Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence. Read Full Article 
Ford, Ketel One Sponsor 'White Collar'October 23, 2009 USA Network has signed Ford as the exclusive automotive partner of its new series, White Collar. Read Full Article
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Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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