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Hollywood Slow to Embrace New Media

November 06, 2009

Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article

CBS Makes Some Gains in Q3

November 06, 2009

CBS' revenue was down, but profits rose for both Q3 and the first nine months of the year. CEO Les Moonves is shown. Read Full Article

Mixed Bag for Time Warner in Q3

November 04, 2009

Time Warner's AOL and Time Inc. divisions continue to eat into its bottom line. Read Full Article

Hearst, Time, Wenner Plot Marketing Push

November 04, 2009

Big print players privately discuss launching campaign to boost medium's sagging fortunes. Read Full Article

Comcast Finalizing Deal for NBCU Stake

November 03, 2009

The cable giant is ironing out details with General Electric to buy a stake in NBC Universal. Read Full Article

Viacom Q3 Revenue Dips 3%

November 03, 2009

Viacom reported a 3 percent drop in revenue for the third quarter to slightly more than $3.3 billion, while net earnings rose 15 percent. Read Full Article

Turner Lets Agencies Set the Pick

November 02, 2009

Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season. Read Full Article

'Sherlock' to Sponsor 'Family Guy' Special

November 02, 2009

Warner Bros. Pictures' upcoming feature Sherlock Holmes has stepped in as the new sponsor for Fox's upcoming Family Guy variety special. Read Full Article

In a Crisis? It Might Just Help to Spend

November 02, 2009

New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown. Read Full Article

Q3: Prime-Time Ad Prices Fell 16%

October 27, 2009

The average cost of a 30-second prime-time ad on network TV dropped 16 percent to just under $84,000 in Q3. Read Full Article

Wall Street Optimistic on Ad Outlook

October 27, 2009

Wall Street has become more optimistic about the advertising outlook for media companies ahead of the hot phase of third-quarter earnings season, and stocks have continued to run up as a result. If quarterly results and CEO comments on conference calls confirm a strengthening of ad demand, analysts could further lift financial projections for key sector firms. But they warn that only select industry stocks may have more left in the tank at this stage. Read Full Article

Nielsen's Whiting Joins MarkMonitor Board

October 27, 2009

Brand protection company adds Nielsen's vice chair to board of directors. Read Full Article

Microsoft Pulls Out of 'Family Guy' Variety Special

October 27, 2009

Fox has lost Microsoft as the exclusive sponsor of its upcoming Family Guy variety special after the software company's executives watched the show's taping. Earlier this month, the companies said they were teaming for a collaboration on Family Guy Presents: Seth & Alex's Almost Live Comedy Show, set to air Nov. 8. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system Windows 7 woven into the show's content. Read Full Article

Cross-Platform Ratings Debate

October 26, 2009

Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included. Read Full Article

Nielsen Pumps $2.5 Mil. Into CRE

October 23, 2009

Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence. Read Full Article

Ford, Ketel One Sponsor 'White Collar'

October 23, 2009

USA Network has signed Ford as the exclusive automotive partner of its new series, White Collar. Read Full Article

CNBC Preps Launch in South Korea

October 22, 2009

CNBC has struck a partnership with Seoul Broadcasting System to launch a 24-hour Korean news service in January. Read Full Article

AT&T's U-verse Momentum Slows

October 22, 2009

AT&T U-verse TV service continued to lose subscriber momentum in the third quarter when compared to earlier quarters of the year. Read Full Article

'Playboy' Cuts Rate Base 38%

October 21, 2009

Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent. Read Full Article

Cablevision Intros Optimum Select

October 21, 2009

Cablevision has taken the wraps off Optimum Select, an advanced advertising service that includes a call-to-action application. Read Full Article

Jelli, Triton on Same Wavelength

October 20, 2009

Jelli, a company that merges crowdcasting with traditional radio, is hoping to take its user-controlled system national through a deal with Triton Media. Read Full Article

The Ad Skip Blip

October 19, 2009

C3 ratings show expected rise in DVR usage, along with a bonus: more spot viewers. Read Full Article

Moguls Express Interest in NBCU

October 16, 2009

Rupert Murdoch (shown) and John Malone eye NBCU, but are not in acquisition talks with the entertainment firm. Read Full Article

Final Cable Upfront Tally Down 12%

October 15, 2009

Cable saw its 2009-10 upfront take diminish by 12 percent, as the networks wrote $6.73 billion in business. Read Full Article

Nielsen Taps Steve Hasker

October 14, 2009

Nielsen has hired McKinsey partner Steve Hasker to fill the new position of president, Media Product Leadership and Advertiser Solutions. Read Full Article