Hollywood Slow to Embrace New MediaNovember 06, 2009 Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article
CBS Makes Some Gains in Q3November 06, 2009 CBS' revenue was down, but profits rose for both Q3 and the first nine months of the year. CEO Les Moonves is shown. Read Full Article
Mixed Bag for Time Warner in Q3November 04, 2009 Time Warner's AOL and Time Inc. divisions continue to eat into its bottom line. Read Full Article
Hearst, Time, Wenner Plot Marketing PushNovember 04, 2009 Big print players privately discuss launching campaign to boost medium's sagging fortunes. Read Full Article
Comcast Finalizing Deal for NBCU StakeNovember 03, 2009 The cable giant is ironing out details with General Electric to buy a stake in NBC Universal. Read Full Article
Viacom Q3 Revenue Dips 3%November 03, 2009 Viacom reported a 3 percent drop in revenue for the third quarter to slightly more than $3.3 billion, while net earnings rose 15 percent. Read Full Article
Turner Lets Agencies Set the PickNovember 02, 2009 Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season. Read Full Article
'Sherlock' to Sponsor 'Family Guy' SpecialNovember 02, 2009 Warner Bros. Pictures' upcoming feature Sherlock Holmes has stepped in as the new sponsor for Fox's upcoming Family Guy variety special. Read Full Article
In a Crisis? It Might Just Help to SpendNovember 02, 2009 New research shows financial sector's negative buzz coincided with a decrease in advertising. Keller Fay's Ed Keller is shown. Read Full Article
Q3: Prime-Time Ad Prices Fell 16%October 27, 2009 The average cost of a 30-second prime-time ad on network TV dropped 16 percent to just under $84,000 in Q3. Read Full Article
Wall Street Optimistic on Ad OutlookOctober 27, 2009 Wall Street has become more optimistic about the advertising outlook for media companies ahead of the hot phase of third-quarter earnings season, and stocks have continued to run up as a result. If quarterly results and CEO comments on conference calls confirm a strengthening of ad demand, analysts could further lift financial projections for key sector firms. But they warn that only select industry stocks may have more left in the tank at this stage. Read Full Article
Nielsen's Whiting Joins MarkMonitor BoardOctober 27, 2009 Brand protection company adds Nielsen's vice chair to board of directors. Read Full Article
Microsoft Pulls Out of 'Family Guy' Variety SpecialOctober 27, 2009 Fox has lost Microsoft as the exclusive sponsor of its upcoming Family Guy variety special after the software company's executives watched the show's taping. Earlier this month, the companies said they were teaming for a collaboration on Family Guy Presents: Seth & Alex's Almost Live Comedy Show, set to air Nov. 8. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system Windows 7 woven into the show's content. Read Full Article
Cross-Platform Ratings DebateOctober 26, 2009 Nielsen's plans for a cross-platform ratings system has sparked debate about both the rollout's timing and which online programs should be included. Read Full Article
Nielsen Pumps $2.5 Mil. Into CREOctober 23, 2009 Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence. Read Full Article
Ford, Ketel One Sponsor 'White Collar'October 23, 2009 USA Network has signed Ford as the exclusive automotive partner of its new series, White Collar. Read Full Article
CNBC Preps Launch in South KoreaOctober 22, 2009 CNBC has struck a partnership with Seoul Broadcasting System to launch a 24-hour Korean news service in January. Read Full Article
AT&T's U-verse Momentum SlowsOctober 22, 2009 AT&T U-verse TV service continued to lose subscriber momentum in the third quarter when compared to earlier quarters of the year. Read Full Article
'Playboy' Cuts Rate Base 38%October 21, 2009 Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent. Read Full Article
Cablevision Intros Optimum SelectOctober 21, 2009 Cablevision has taken the wraps off Optimum Select, an advanced advertising service that includes a call-to-action application. Read Full Article
Jelli, Triton on Same WavelengthOctober 20, 2009 Jelli, a company that merges crowdcasting with traditional radio, is hoping to take its user-controlled system national through a deal with Triton Media. Read Full Article
The Ad Skip BlipOctober 19, 2009 C3 ratings show expected rise in DVR usage, along with a bonus: more spot viewers. Read Full Article
Moguls Express Interest in NBCUOctober 16, 2009 Rupert Murdoch (shown) and John Malone eye NBCU, but are not in acquisition talks with the entertainment firm. Read Full Article
Final Cable Upfront Tally Down 12%October 15, 2009 Cable saw its 2009-10 upfront take diminish by 12 percent, as the networks wrote $6.73 billion in business. Read Full Article
Nielsen Taps Steve HaskerOctober 14, 2009 Nielsen has hired McKinsey partner Steve Hasker to fill the new position of president, Media Product Leadership and Advertiser Solutions. Read Full Article
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