TV Ad Market Still Refuses to BudgeJuly 05, 2009 TV ad sales execs looked forward to July 4th fireworks, pyrotechnics in short supply in this year's upfront market. Read Full Article 
Frugality Is the New BlackJuly 05, 2009 A Starcom/Nickelodeon report shows how quickly behaviors have shifted. Read Full Article 
Opinion: Online Video's Impact Remains UnclearJuly 03, 2009 Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street. Read Full Article 
TV's a More Effective Ad Medium Than WebJuly 02, 2009 A new report suggests that TV presents a more effective ad environment than the Internet or mobile devices. Read Full Article 
BIA Drops TV Stations ForecastJuly 01, 2009 BIA Advisory Services today lowered its 2009 revenue forecast for TV stations from 15 percent to a 17.3 percent decline. Read Full Article 
Agency Execs Stymied by DVR Ad SkippingJune 30, 2009 A new reports says ad execs are uncertain what they can do to counteract ad skipping. Read Full Article 
Dish, GroupM, Invidi Prep Ad SystemJune 29, 2009 Dish Network, working with GroupM and technology firm Invidi, will launch an addressable TV ad system. Read Full Article 
Jackson Dominates iTunes, Amazon, TwitterJune 26, 2009 Predictably, the death of Michael Jackson has had an immediate impact on his sales. Read Full Article 
Publicis, Microsoft Join for Media InnovationJune 25, 2009 Publicis Groupe is teaming up with Microsoft to explore digital-media innovation in the areas of content, performance and building highly receptive TV audiences based on the needs of specific brands. Read Full Article 
Teens Make Time for Digital and Traditional MediaJune 25, 2009 Don’t get too caught up in the hype of digital media usage. That's a key message of “How Teens Use Media,” a new research report Nielsen presents today at its “What Teens Want” conference. The study also refutes the notion that teenagers’ preferences differ vastly from adults. Read Full Article 
LinkedIn Promotes Weiner to CEOJune 24, 2009 Jeff Weiner is going to have to update his LinkedIn profile. Named interim president in January 2008, he was promoted to CEO today. Read Full Article 
TW, Comcast Prep 'TV Everywhere' PushJune 24, 2009 Time Warner has partnered with Comcast to develop a cohesive strategy for its sweeping "TV Everywhere" initiative. Read Full Article 
GroupM Forecasts 6.1% Ad Decline for N.A. in 2010June 24, 2009 If you think 2009 is dismal from an ad-spending perspective, just wait until next year. A fresh forecast from GroupM predicts that measured-media expenditures in North America in 2010 will drop 6.1 percent to $151 billion, following a 4.2 percent decline this year. Read Full Article 
Lexus Reunites 'Friends' Cast Online -- Sort ofJune 23, 2009 A Friends reunion of sorts is coming to the Internet courtesy of Lexus. Read Full Article 
Microsoft, Mediabrands Bust SilosJune 23, 2009 Microsoft and IPG's Mediabrands hope to take silo-busting to a new level in the marketing and media sector. Read Full Article 
Survey: Recession Impact PermanentJune 22, 2009 Research from IPG's Initiative concludes that the recession is having a greater impact on consumer spending than previous downturns Read Full Article 
CBS Preps User-Controlled RadioJune 18, 2009 CBS will debut on June 28 the industry's first 100 percent user-controlled, on-air radio program. Read Full Article 
Ace Metrix Offers Near-Real-Time Spot FeedbackJune 16, 2009 Ace Metrix today unveils a new TV commercial testing platform that could have far-reaching implications for how clients, agencies and networks create and place ads, according to executives who have tested the service. Read Full Article 
MRI Says Service Boosts Mag Ad MeasurementJune 15, 2009 Mediamark Research & Intelligence (MRI) said it has rolled out a new service designed to raise magazine ad measurement to the level of TV and Internet ratings. Read Full Article
Global Home Entertainment Biz SagsJune 15, 2009 Falling DVD purchases and rentals by consumers have contributed to a drop of more than $2.6 billion in the global video biz sector, according to the latest figures Monday from Screen Digest. Read Full Article 
Village Voice to Launch Niche Ad NetworkJune 15, 2009 Village Voice Media, which publishes 15 alternative weekly newspapers across the U.S. (including the Village Voice in New York), is launching a niche online ad network Read Full Article 
IAC's Diller Backs Paid Online ContentJune 11, 2009 Barry Diller is the latest industry executive to predict a near-term move away from the free Internet world toward more paid-for online content. Read Full Article 
BMW Signs On to Sponsor 'Mad Men'June 10, 2009 BMW has signed on as the exclusive sponsor of the season-three premiere of AMC's Mad Men. Read Full Article 
2.8 Mil. Still Unprepared for DTVJune 10, 2009 Just days before the June 12 transition to digital TV, 2.8 million households are still unprepared. Read Full Article
Cablevision Intros Same-Day VOD Ad InsertionJune 10, 2009 Cablevision plans to begin offering same-day ad insertion across its entire footprint. Read Full Article
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Video Advertising Explodes on the SceneVideo Advertising has certainly come a long way since its inception. As new and exciting technologies become mainstays in the consumer's everyday life, new advertising venues and media opportunities become popular vehicles for a company's advertising dollars. Adweek presents advertising news and special media news reports, including media execs comings and goings, Nielsen ratings and other media and video advertising news. |
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Trade Groups Craft Web Ad Guidelines
July 02, 2009
A consortium of trade groups has unveiled a set of self-regulatory principles for behavioral targeting. Read Full Article
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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