Clutter Makes TV Ads Less EffectiveFebruary 09, 2010 Sixty-two percent of survey respondents think TV ads have become less effective in the past two years. Read Full Article 
Super Bowl TV Advertisers See Online GainsFebruary 08, 2010 Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to Prophesee. Read Full Article 
Super Bowl Features Record Amount of AdsFebruary 08, 2010 Super Bowl XLIV featured a record-setting amount of network commercial time, according to a report issued by Kantar Media. Read Full Article 
Doritos' 'House' Rules TiVo Bowl RankingFebruary 08, 2010 Doritos' user-generated "House Rules" was the top-ranked ad in the Super Bowl this year, according to TiVo's second-by-second analysis of roughly 30,000 subscribers to its DVR service. Read Full Article 
SB XLIV Draws More Viewers Than M*A*S*H FinaleFebruary 08, 2010 Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series finale of sitcom M*A*S*H in February 1983. Read Full Article 
Snickers Super Bowl Spot Rated Most 'Meaningful'February 08, 2010 The spot featuring Betty White led the voting in an Allen & Gerritsen poll aimed at seeing which spots would move viewers to buy the product. Read Full Article 
Snickers' 'Celebrity Sack' Tops 'USA Today' Ad MeterFebruary 08, 2010 A Snickers commercial featuring '70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter. Read Full Article 
Super Bowl XLIV CoverageFebruary 08, 2010 Hard hits, small folks and men without pants: Check out all the spots from Super Bowl XLIV, and vote for your favorite and least favorite. Read Full Article 
Doritos Wins Battle of SB BuzzFebruary 08, 2010 From tweets to texts, consumers weighed in on which ads were best, with Doritos coming out on top in several measures. (Shown: 'House Rules.') Read Full Article 
Initiative Looks Ahead With PropheseeFebruary 08, 2010 Initiative has created a social-media solutions division called Prophesee and hired Raquel Krouse (shown) to run it. Read Full Article 
What's Google's Super Bowl Game Plan?February 07, 2010 CEO Eric Schmidt hints that the search giant will run an ad in game's third quarter. Read Full Article 
Bush, Clinton in Pre-Game Haiti Relief PSAFebruary 06, 2010 Former presidents Bill Clinton and George W. Bush have filmed a 90-second PSA supporting relief efforts in Haiti. Read Full Article
Super Bowl XLIV CoverageFebruary 05, 2010 Visit our microsite on Feb. 7 during the game for a live chat among top creatives and to see all the spots from this year's Super Bowl as they become available. Read Full Article 
GoDaddy Won't Screen 'Movies' on Super BowlFebruary 05, 2010 GoDaddy.com said it has pulled a commercial called "Movies" from Sunday's Super Bowl telecast on CBS. Read Full Article 
Magazine Push to Roll Out in AprilFebruary 05, 2010 The five rival publishing companies collaborating on a new marketing campaign plan to disclose details of the initiative in March and unveil the effort in April in the pages of their magazines. Conde Nast, Hearst, Meredith, Time Inc. and Wenner Media are funding the campaign, in the latest example of embattled publishing competitors joining to promote the medium as vital. In addition to print, the push may also have a digital component. Read Full Article 
Comcast-NBCU Hearings BeginFebruary 04, 2010 Congressional hearings on the proposed $30 billion transaction between Comcast and NBC Universal began today. Read Full Article 
Social Issues Lead Bowl BuzzFebruary 04, 2010 The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. Read Full Article 
Clydesdales Back on Super BowlFebruary 04, 2010 The Budweiser Clydesdales will trot into the Super Bowl after all, appearing in a Q4 spot by DDB Chicago. Read Full Article 
Comcast Q4 Profit More Than DoublesFebruary 03, 2010 Comcast today said it more than doubled its fourth-quarter profit, as gains in its core communications business helped the cable giant surpass Wall Street expectations. Philadelphia-based Comcast reported Q4 ‘09 net income of $955 million, or 33 cents a share, up 132 percent from $412 million, or 14 cents a share, in the year-ago period. Comcast earned 29 cents a share in the quarter, beating consensus estimates. Read Full Article 
TW Swings to ProfitFebruary 03, 2010 Time Warner said it swung to a fourth-quarter profit that exceeded Wall Street forecasts. (TW CEO Jeff Bewkes is shown.) Read Full Article 
News Corp. Boosts Revenue, Mulls ConanFebruary 03, 2010 The company enjoyed a 10 percent gain in quarterly revenue -- and continues to mull hiring Conan O'Brien. (Shown: Rupert Murdoch.) Read Full Article 
Bowl Buzz -- Sans In-Game Ads -- Tallies for TurboTaxFebruary 02, 2010 Intuit is hitchhiking on the online buzz surrounding the Super Bowl for its latest digital campaign to promote TurboTax. Read Full Article 
Super Bowl Ad Slots Sold OutFebruary 02, 2010 CBS has sold out the Super Bowl a week in advance of the game, the network has confirmed. Read Full Article 
Why Hyundai's Dead Serious About Its SB AdsFebruary 02, 2010 Hyundai's Joel Ewanick explains the strategy for the carmaker's return to the Super Bowl. Read Full Article 
Super Bowl Viewers Claim Home-Field AdvantageFebruary 01, 2010 Nine out of 10 say they will watch the game at home with family and/or friends. Read Full Article
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Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
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Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
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Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
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ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
