Upfront Posturing Has Early StartMarch 15, 2010 The TV networks may be predicting double-digit price hikes, but the buyers aren't biting. Read Full Article 
Multicultural Ad Spending Outpaced MarketMarch 12, 2010 Ad spending in Spanish-language and African-American media outpaced the overall market in '09. Read Full Article 
Staff Cuts Hit 'Bloomberg BizWeek'March 11, 2010 Approximately 25 Bloomberg BusinessWeek staffers are being let go today as the title continues its integration with new owner Bloomberg LP. Read Full Article 
Iger Keeps Options Open for ABCMarch 11, 2010 Disney chief executive officer Bob Iger won't dismiss the idea of selling the ABC network. Read Full Article 
Digital Ad Revenue to Rocket for Local MediaMarch 10, 2010 The growth of digital ad revenue for local TV and radio will outpace overall ad spending for those categories. Read Full Article 
Moonves: Advertisers, TV Affiliates Will Pay More for CBSMarch 10, 2010 CBS chief executive Leslie Moonves has put advertisers and local affiliates on notice: both will soon be paying more. Advertisers will face higher prices for commercials running on the network. And CBS TV affiliates will pay more in the form of substantial portions of the retransmission consent fees they receive from cable operators -- or risk losing their network affiliations. The CBS chief insisted that the scatter market was commanding greater than 30 percent increases over last year's upfront marketplace. Read Full Article 
Ex-CBS Producer Pleads Guilty in Letterman Blackmail CaseMarch 09, 2010 Former CBS News producer Robert Halderman pled guilty today to charges stemming from his alleged attempt to blackmail CBS late-night TV host David Letterman last fall. Read Full Article 
GroupM Signs on for TRA ServiceMarch 09, 2010 GroupM has become the second major agency to sign a deal with TRA, which links ratings to purchase behavior. Read Full Article 
Oscar Telecast Draws 5 Million More ViewersMarch 08, 2010 ABC's Academy Awards telecast Sunday night drew an average 41.3 million viewers, 5 million more than last year, making it the most-watched (non-sports) entertainment telecast in five years, according to the Nielsen ratings released by the network. Read Full Article 
Initiative Names Strategy ChiefMarch 08, 2010 Initiative has tapped digital expert Eric Bader as its global chief strategy officer, a new position at the IPG agency. Read Full Article 
Hallmark Channel Improves Ad Sales TakeMarch 04, 2010 Higher pricing yields a fourth-quarter advertising revenue gain for the cable-TV property. Read Full Article 
4A's: What's Delaying Ad Addressability?March 03, 2010 The ability to target ads to households on a scaled nationwide basis has been in development for decades. (Shown: TRA's Bill Harvey.) Read Full Article 
4A's: Unilever Exec Says Brands Must Move Past TV SpotsMarch 02, 2010 Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers. So said Unilever's vp, personal care Kathy O'Brien today at the American Association of Advertising Agencies' Transformation Conference in San Francisco. "The world has moved on. I think consumers have moved on, and we need to get past [TV spots] to figure out what the next way of talking to consumers" will be, said O'Brien. Read Full Article 
4A's: 'Wired' Chief Says iPad Will Rescue MagazinesMarch 02, 2010 Chris Anderson has seen the future of magazines -- and it's on a tablet. Read Full Article 
4A's: For Teens, Social Media's Up, Newspapers Way DownMarch 02, 2010 Social media networks are here to stay. Newspapers have perhaps half a decade left as a mainstream source of information. Read Full Article 
4A's: Burke Backs BroadcastMarch 02, 2010 Comcast's Steve Burke renewed his pledge to support NBC as a broadcast property and expressed confidence in the TV ad marketplace. Read Full Article 
4A's: Shops, Clients Must Join the ConversationMarch 02, 2010 As social media continues to become part of consumers' lives, agencies and clients will have to accommodate that trend. (Shown: Deep Focus' Ian Schafer.) Read Full Article 
4A's: Huffington Embraces Consumer ControlMarch 01, 2010 Huffington Post co-founder Arianna Huffington today urged media companies to embrace the zeitgeist of consumer control and develop new ways to engage people who increasingly "want to be part of the story of their time." Speaking at the 4A's Transformation Conference in San Francisco, Huffington quoted everyone from Albert Einstein and Hercules to musician will.i.am to underscore her message that newspapers and other media need to evolve quicker to respond to the massive changes in how the public consumes -- and now participates in -- news. Read Full Article 
4A's: Yahoo's Bartz Touts DataMarch 01, 2010 Yahoo chief Carol Bartz pledged to work more closely and efficiently with the media industry. Read Full Article 
4A's: Goldstein Seeks to Cure 'Schizophrenia'March 01, 2010 Marc Goldstein says "schizophrenia" is impeding relationships between clients and media shops. Read Full Article 
M&A Activity to Escalate in 2010March 01, 2010 Leaders at marketing services and media companies expect merger and acquisition activity to grow. (Shown: AdMedia's Seth Alpert.) Read Full Article 
4A's: Firms Work to Solve Data DilemmaMarch 01, 2010 The problem for both the online and offline media worlds is how to develop processes for manipulating information in ways that add to the collective knowledge about patterns of usage, behavior and accountability. Read Full Article
Oscar Telecast Cleans Up in Ad CategoryMarch 01, 2010 With less than a week to go before Hollywood fetes itself, ABC's ad sales team has cause to throw a celebration. Read Full Article 
CBS Sees March Madness ReboundMarch 01, 2010 Despite a sharp cutback by GM, CBS has sold more than 90 percent of the available ad time. Read Full Article 
Consumer Database Initiative BeginsMarch 01, 2010 Mediamark and MBI team up to create a database to track U.S. media consumption and purchasing behavior. Read Full Article
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SXSW: Twitter's Ad Platform That Isn't
March 15, 2010
Twitter was widely expected to take the wraps off its ad platform at South by Southwest. Instead, CEO Evan Williams threw the crowd for a loop. Read Full Article
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Community
Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
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Gadgets: Ad Land's Newest Inventory
In a tech-morphing landscape, one-off digital efforts have lost their impact. What's a brand to do?
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THE MOBILE UPFRONT
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March 16, 2010 - March 16, 2010
Angel Orensanz Foundation of the Arts, New York
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