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tv

Clutter Makes TV Ads Less Effective

February 09, 2010

Sixty-two percent of survey respondents think TV ads have become less effective in the past two years. Read Full Article

social media

Super Bowl TV Advertisers See Online Gains

February 08, 2010

Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to Prophesee. Read Full Article

SB

Super Bowl Features Record Amount of Ads

February 08, 2010

Super Bowl XLIV featured a record-setting amount of network commercial time, according to a report issued by Kantar Media. Read Full Article

tivo

Doritos' 'House' Rules TiVo Bowl Ranking

February 08, 2010

Doritos' user-generated "House Rules" was the top-ranked ad in the Super Bowl this year, according to TiVo's second-by-second analysis of roughly 30,000 subscribers to its DVR service. Read Full Article

SB

SB XLIV Draws More Viewers Than M*A*S*H Finale

February 08, 2010

Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series finale of sitcom M*A*S*H in February 1983. Read Full Article

snickers

Snickers Super Bowl Spot Rated Most 'Meaningful'

February 08, 2010

The spot featuring Betty White led the voting in an Allen & Gerritsen poll aimed at seeing which spots would move viewers to buy the product. Read Full Article

superbowl

Snickers' 'Celebrity Sack' Tops 'USA Today' Ad Meter

February 08, 2010

A Snickers commercial featuring '70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter. Read Full Article

SB

Super Bowl XLIV Coverage

February 08, 2010

Hard hits, small folks and men without pants: Check out all the spots from Super Bowl XLIV, and vote for your favorite and least favorite. Read Full Article

SB

Doritos Wins Battle of SB Buzz

February 08, 2010

From tweets to texts, consumers weighed in on which ads were best, with Doritos coming out on top in several measures. (Shown: 'House Rules.') Read Full Article

krouse

Initiative Looks Ahead With Prophesee

February 08, 2010

Initiative has created a social-media solutions division called Prophesee and hired Raquel Krouse (shown) to run it. Read Full Article

google

What's Google's Super Bowl Game Plan?

February 07, 2010

CEO Eric Schmidt hints that the search giant will run an ad in game's third quarter. Read Full Article

bush clinton

Bush, Clinton in Pre-Game Haiti Relief PSA

February 06, 2010

Former presidents Bill Clinton and George W. Bush have filmed a 90-second PSA supporting relief efforts in Haiti. Read Full Article

super bowl

Super Bowl XLIV Coverage

February 05, 2010

Visit our microsite on Feb. 7 during the game for a live chat among top creatives and to see all the spots from this year's Super Bowl as they become available. Read Full Article

godaddy

GoDaddy Won't Screen 'Movies' on Super Bowl

February 05, 2010

GoDaddy.com said it has pulled a commercial called "Movies" from Sunday's Super Bowl telecast on CBS. Read Full Article

mags

Magazine Push to Roll Out in April

February 05, 2010

The five rival publishing companies collaborating on a new marketing campaign plan to disclose details of the initiative in March and unveil the effort in April in the pages of their magazines. Conde Nast, Hearst, Meredith, Time Inc. and Wenner Media are funding the campaign, in the latest example of embattled publishing competitors joining to promote the medium as vital. In addition to print, the push may also have a digital component. Read Full Article

gavel

Comcast-NBCU Hearings Begin

February 04, 2010

Congressional hearings on the proposed $30 billion transaction between Comcast and NBC Universal began today. Read Full Article

bowl

Social Issues Lead Bowl Buzz

February 04, 2010

The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. Read Full Article

bud

Clydesdales Back on Super Bowl

February 04, 2010

The Budweiser Clydesdales will trot into the Super Bowl after all, appearing in a Q4 spot by DDB Chicago. Read Full Article

brian roberts

Comcast Q4 Profit More Than Doubles

February 03, 2010

Comcast today said it more than doubled its fourth-quarter profit, as gains in its core communications business helped the cable giant surpass Wall Street expectations. Philadelphia-based Comcast reported Q4 ‘09 net income of $955 million, or 33 cents a share, up 132 percent from $412 million, or 14 cents a share, in the year-ago period. Comcast earned 29 cents a share in the quarter, beating consensus estimates. Read Full Article

bewkes

TW Swings to Profit

February 03, 2010

Time Warner said it swung to a fourth-quarter profit that exceeded Wall Street forecasts. (TW CEO Jeff Bewkes is shown.) Read Full Article

rupe

News Corp. Boosts Revenue, Mulls Conan

February 03, 2010

The company enjoyed a 10 percent gain in quarterly revenue -- and continues to mull hiring Conan O'Brien. (Shown: Rupert Murdoch.) Read Full Article

football

Bowl Buzz -- Sans In-Game Ads -- Tallies for TurboTax

February 02, 2010

Intuit is hitchhiking on the online buzz surrounding the Super Bowl for its latest digital campaign to promote TurboTax. Read Full Article

tv

Super Bowl Ad Slots Sold Out

February 02, 2010

CBS has sold out the Super Bowl a week in advance of the game, the network has confirmed. Read Full Article

ewanick

Why Hyundai's Dead Serious About Its SB Ads

February 02, 2010

Hyundai's Joel Ewanick explains the strategy for the carmaker's return to the Super Bowl. Read Full Article

tv

Super Bowl Viewers Claim Home-Field Advantage

February 01, 2010

Nine out of 10 say they will watch the game at home with family and/or friends. Read Full Article

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