Top News Stories
Social Media Users Really Are More SocialNovember 20, 2009 Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Ex-Ad Exec Arnold Rosoff DiesNovember 20, 2009 Arnold Rosoff, one of the pillars of the ad biz in New England, has died. Read Full Article |
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HomeAway Taps 'Vacation' Cast for Super Bowl AdNovember 19, 2009 HomeAway reunites Chevy Chase and Beverly D'Angelo. Read Full Article |
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After 25 Years, Oprah to End Talk ShowNovember 20, 2009 Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network. Read Full Article |
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Social Media Users Really Are More SocialNovember 20, 2009 Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article |
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Wolf From 'New Moon' Howls on MySpaceNovember 20, 2009 MySpace's movie tie-in is the site's boldest ad-takeover yet. Read Full Article |
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Bloomberg Contacts ShopsNovember 20, 2009 The publisher has reached out to agencies to develop its biggest-scale marketing campaign. Read Full Article |
More Nontraditional News
Digital Billboards Safe, Another Study SaysNovember 20, 2009 In case critics didn’t notice the first two studies maintaining that digital billboards are “safety neutral,” a third survey was released this week. Conducted by Tantala Associates, this study is the largest survey of digital-billboard traffic safety yet conducted. Tantala analyzed eight years of traffic accident data -- more than 60,000 accident reports from the Ohio Department of Transportation -- for the same seven digital billboards it examined in a 2007 study. Read Full Article |
Committee OKs Obama's IP NomineeNovember 19, 2009 A Senate committee on Thursday confirmed the nomination of Victoria Espinel, President Obama's nominee for the top intellectual property enforcer. Read Full Article |
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Creative
Andy Awards' 'Crowdsourced' Jury Is Revealed
November 20, 2009
The results of the "Elect the Jury" contest are in, and the final list for the 2010 International Andy Awards has some new names, such as graphic designer Shepard Fairey, among those already well familiar on the industry awards show circuit. Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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