Top News Stories
Denny's Picks 4 FinalistsJuly 30, 2010 Restaurant chain Denny's has selected four finalists to compete for creative duties on its nearly $60 million advertising account, the client has confirmed. The shops, identified by Denny's as MDC Partners' Kirshenbaum Bond Senecal + Partners, Omnicom Group's BBDO and Interpublic Group's Gotham and Erwin-Penland, have been briefed and will make final presentations in mid-August. The winner will succeed Omnicom's Goodby, Silverstein & Partners, which has worked for the client since early '09. Read Full Article
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Aegis Buys Aussie FirmJuly 30, 2010 Aegis has confirmed it will acquire Australia's largest independent media consortium in a deal worth $325 million. Aegis' Jerry Buhlmann is shown. Read Full Article |
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Q&A: Taco Bell's David OvensJuly 27, 2010 Taco Bell's CMO has been doing the seemingly impossible for a brand that brought us the Chalupa: emphasizing healthier options. Read Full Article |
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Comcast Eyes $10 Bil. Ad Haul From NBCUJuly 28, 2010 Comcast COO Steve Burke said that a merger of Comcast and NBCU assets would command some $10 billion in annual ad sales revenue. Read Full Article |
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Vevo Climbs Web Video ChartsJuly 30, 2010 The red-hot music site reached 48 million unique users in June, per comScore. That makes it the third-largest video venue on the Web. Read Full Article |
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Q&A: Allstate CMO Mark LaNeveJuly 21, 2010 Allstate recently shook up its advertising approach a bit with the introduction of "Mayhem," a villain played by actor Dean Winters, in spots from Leo Burnett. Read Full Article |
More Account Activity News
Denny's Picks 4 FinalistsJuly 30, 2010 Restaurant chain Denny's has selected four finalists to compete for creative duties on its nearly $60 million advertising account, the client has confirmed. The shops, identified by Denny's as MDC Partners' Kirshenbaum Bond Senecal + Partners, Omnicom Group's BBDO and Interpublic Group's Gotham and Erwin-Penland, have been briefed and will make final presentations in mid-August. The winner will succeed Omnicom's Goodby, Silverstein & Partners, which has worked for the client since early '09. Read Full Article |
More Nontraditional News
IGN Tries Personal TouchJuly 29, 2010 The News Corp.-owned site has rolled out MyIGN, a content personalization feature that aims to blend social media with social gaming. Read Full Article |
AOL Eyes Political Ad SeasonJuly 22, 2010 AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to the 2010 mid-term elections. Read Full Article |
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Q&A: Old Spice Icon Isaiah Mustafa
July 28, 2010
In a Hollywood Reporter exclusive, the hunky pitchman talks about his upcoming film role with Jennifer Aniston and much more. Read Full Article
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Community
Sugar and Old Spice
It's 2010 and apparently what's new is a 73-year-old deodorant. Old Spice is now the talk of the social media town.
Read Full ArticleMore Guest Columnists
Is Search Killing Your Creative?
How to keep your story compelling in an SEO-crazed world.
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ONLINE MARKETING SUMMIT
The conference, part of a 23-city tour, covers social media, search, e-mail, demand generation and analytics. (Also scheduled for Miami, Aug. 5, and San Francisco, Aug. 17.)
August 03, 2010 - August 03, 2010
DoubleTree International, Orlando, Fla.
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