Top News Stories
Opinion: Online Video's Impact Remains UnclearJuly 03, 2009 Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street. Read Full Article
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Love Succeeds Birkin at Omnicom Asia PacificJune 30, 2009 Tim Love (shown) succeeds Michael Birkin as head of Omnicom's Asia Pacific operations. Read Full Article |
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Nascar Fans Embrace Patriotic Brand LoyaltyJuly 03, 2009 As the Big 3 American automakers attempt to change public perception, Nascar may be the best sponsorship vehicle. Read Full Article |
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Opinion: Online Video's Impact Remains UnclearJuly 03, 2009 Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street. Read Full Article |
More Digital News
Trade Groups Craft Web Ad GuidelinesJuly 02, 2009 A consortium of trade groups has unveiled a set of self-regulatory principles for behavioral targeting. Read Full Article |
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China's New ConsumersJune 29, 2009 Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape. Read Full Article |
More Account Activity News
Unilever Launches Global Media ReviewJuly 02, 2009 Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group's Mindshare. The client spent $640 million in the U.S. alone on ads last year. Read Full Article |
More Nontraditional News
KFC Seeks Next 'Hitmaker'July 01, 2009 David Banner and MC Lyte are lending their hip-hop skills to a KFC song contest. Read Full Article |
Cannes Report: Lessons From Brand ObamaJune 25, 2009 David Plouffe, Barack Obama's campaign manager, discussed lessons from the winning presidential run. Read Full Article |
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Creative
Michael Phelps Set for Subway TV Ad Debut
July 02, 2009
Michael Phelps is set to make his Subway TV ad debut in a new commercial from MMB. Read Full Article
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Community
For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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