Top News Stories
Social Media Users Tout BrandsNovember 06, 2009 Almost half of Facebookers, Tweeters use networks to talk about products and brands. Read Full Article
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Sapient Interactive Makes Senior HiresNovember 04, 2009 Sapient Interactive's lead office in Boston has added three seasoned executives to its team. Read Full Article |
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Social Media Users Tout BrandsNovember 06, 2009 Almost half of Facebookers, Tweeters use networks to talk about products and brands. Read Full Article |
More Media News
Hollywood Slow to Embrace New MediaNovember 06, 2009 Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article |
More Digital News
Target Tries 'Snackable' VideosNovember 05, 2009 Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience. Read Full Article |
More Strategy News
Twilight's 'New Moon' Rises for VolvoOctober 30, 2009 Can vampires sell cars? Volvo certainly thinks so and it has forged a tie-in with The Twilight Saga: New Moon. Read Full Article |
More Account Activity News
3 Shops Remain to Chase Holiday InnNovember 06, 2009 The Fallon-Saatchi & Saatchi team drops out of contention, leaving three finalists. Read Full Article |
More Nontraditional News
Digital OOH Set to SkyrocketNovember 05, 2009 Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013. Read Full Article |
For Healthcare Reform, It Takes iVillageOctober 30, 2009 The Obama administration is once again using iVillage to spread its message about healthcare reform. Read Full Article |
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Rihanna Sings Nokia's Praises
November 06, 2009
Nokia is partnering with Rihanna to promote its new X6 phone and other entertainment offerings. Read Full Article
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Community
Time to Rethink Media Measurement
For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.
Read Full ArticleMore Guest Columnists
Bridging the Great Divide
How a marketing and IT union can help your business flourish.
Read Full ArticleMore Bob Greenberg
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