Top News Stories
Google Starts Buzzing in Social Media SphereFebruary 09, 2010 Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
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Co-Founder Jon Bond Exits KBS+PFebruary 09, 2010 Jon Bond, co-founder of KBS+P, has left the agency he helped create 23 years ago. Read Full Article |
More Client News
Unilever's CMO to Step DownFebruary 09, 2010 Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed. Read Full Article |
More Media News
Clutter Makes TV Ads Less EffectiveFebruary 09, 2010 Sixty-two percent of survey respondents think TV ads have become less effective in the past two years. Read Full Article |
More Digital News
Google Starts Buzzing in Social Media SphereFebruary 09, 2010 Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article |
More Strategy News
How to Reach Affluent African AmericansFebruary 02, 2010 Are luxury marketers guilty of "leaving money on the table" by missing out on a population segment willing and able to buy what they're selling? A forthcoming book, Black Is the New Green: Marketing to Affluent African Americans, makes the case that some agencies and clients are doing just that. The book's authors offer counsel on how to go about reaching "AAAs," their shorthand term for "affluent African Americans." Read Full Article |
More Account Activity News
It's Official: Mindshare Keeps Unilever in U.S.February 09, 2010 Unilever has confirmed keeping its U.S. media planning and buying with Mindshare following a review. Read Full Article |
More Nontraditional News
Out There: Anti-Static ClingJanuary 31, 2010 Large digital billboards are slowly transitioning to a new phase that might be referred to as "anti-static." Read Full Article |
Comcast-NBCU Hearings BeginFebruary 04, 2010 Congressional hearings on the proposed $30 billion transaction between Comcast and NBC Universal began today. Read Full Article |
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Creative
Dove Super Bowl Play Scores With Men
February 09, 2010
The expensive ad buy pays off with a significant boost in buzz for the Unilever brand. Read Full Article
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Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
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Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
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ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
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