Top News Stories
Report: Hunter College Probe Slams Coach-Sponsored PR ClassMay 09, 2008 NEW YORK A Hunter College Senate Committee's investigation of a Coach-sponsored PR class slams the college's administration on numerous academic freedom grounds and says that the PR practices taught in the class were "deeply troubling." As detailed Monday in Adweek, the course taught last spring at Hunter in New York was funded by a $10,000 grant from Coach and was part of a college outreach campaign by the International Anti-Counterfeiting Coalition (IACC), a trade group that includes Coach and other brands like Apple, Levi Strauss & Co., Louis Vuitton and Rolex. Read Full Article
|
Aegis Media Appoints New CEOMay 09, 2008 BOSTON Top-level personnel changes at Aegis Group continue with Jerry Buhlmann appointed CEO of Aegis Media, the company's main communications arm. Read Full Article |
More Client News
House Likes 'Copyright Czar' IdeaMay 09, 2008 WASHINGTON Legislation that would create "a copyright czar" in the White House and streamline law enforcement efforts to catch intellectual property pirates won approval by the full House on Thursday. Read Full Article |
More Media News
Survey: Moms Skip Ads on DVRsMay 09, 2008 NEW YORK Despite redoubling their efforts, TV networks have much to do to entice viewers to stick around and watch commercials, according to new research from MindShare that focused on American moms. Read Full Article |
More Digital News
Report: Hunter College Probe Slams Coach-Sponsored PR ClassMay 09, 2008 NEW YORK A Hunter College Senate Committee's investigation of a Coach-sponsored PR class slams the college's administration on numerous academic freedom grounds and says that the PR practices taught in the class were "deeply troubling." As detailed Monday in Adweek, the course taught last spring at Hunter in New York was funded by a $10,000 grant from Coach and was part of a college outreach campaign by the International Anti-Counterfeiting Coalition (IACC), a trade group that includes Coach and other brands like Apple, Levi Strauss & Co., Louis Vuitton and Rolex. Read Full Article |
More Strategy News
24/7 Partners With MindsetApril 29, 2008 NEW YORK 24/7 Real Media has announced a partnership with Mindset Media -- a company that creates consumer profiles of Web users -- that will enable the firm to provide advertisers with the ability to target ads based on their users' personality traits. Read Full Article |
More Account Activity News
Playtex Shifts $60 Mil. to MECMay 07, 2008 NEW YORK WPP Group's Mediaedge:cia has added North American media planning and buying duties for Playtex Products. The client spends $60 million annually on ads. Read Full Article |
More Nontraditional News
ICM Names Branded Entertainment ChiefMay 08, 2008 NEW YORK One of Hollywood's most powerful talent agencies, International Creative Management, has reaffirmed its commitment to matching stars with brands by hiring marketing veteran Carol Goll to head its global branded entertainment division. Read Full Article |
Our Products
ADWEEK'S NIGHTLY NEWS
Receive a comprehensive roundup of the biggest stories of the day.
|
BREAKING NEWS ALERTS
Sign up to be the first to hear about the biggest breaking news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Advertising News Keeps You in the KnowAdvertising news is vital for the individual advertiser as well as the advertising professional to help them market both products and services to the end user. Adweek compiles the latest advertising news, career opportunities, people on the move, creative advertising implementations, and more, to all those working within the advertising arena. Top news stories are updated throughout the day to keep anyone who reads Adweek's pages informed. |
Video
ADVERTISEMENT
Creative
Mercedes Puts 'Sex and the City' on Wheels
May 09, 2008
NEW YORK Mercedes-Benz has unveiled a partnership with New Line Cinemas on multi-platform brand integration that involves featured placement in Sex and the City: The Movie and promotional ads, ahead of the film's May 30 release nationwide. Read Full Article
ADVERTISEMENT
Community
Leading With Digital
Last night I had dinner with the head creative director of an agency on the West Coast. We were discussing the topic that seems to be on everyone's mind: "How does an agency truly become digital?"
Read Full ArticleMore Guest Columnists
The Digital Rules of Engagement
Reading Twitter recently, I came across a great quote by Tom Ajello (Meat99), who said Twitter is like "an army of deaf people shouting into a canyon."
Read Full ArticleMore Guest ColumnistsINTERACTIVE MEDIA CONFERENCE AND TRADE SHOW
Concludes with EPpy Awards for best Web sites among media companies. Co-hosts: Editor & Publisher and Mediaweek magazines.
May 14, 2008 - May 15, 2008
Rio Hotel, Las Vegas
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.