Obama Outpaces McCain on Web, per StudySeptember 05, 2008 NEW YORK Sen. Barack Obama has outpaced Sen. John McCain at generating exposure and traffic on the Internet -- at least through the first six months of the year, according to a new study by comScore. Read Full Article 
Finnegan Returns to Agency Fold at Starcom MediaVestSeptember 04, 2008 NEW YORK Longtime digital advertising executive Sean Finnegan had a brief hiatus from agency life. Now, he's leaving ad network Vibrant Media after seven months to join Starcom MediaVest. Read Full Article 
Measurement Hurdle for New MediaSeptember 04, 2008 NEW YORK More marketers are using social media and emerging communications channels but many remain wary of the return they'll get from those investments, according to a new survey from Forrester Research. Read Full Article 
Survey: Mobile Web Use on the RiseSeptember 04, 2008 NEW YORK Mobile Internet usage is exhibiting healthy growth in 2008. More Americans are purchasing Web-friendly phones and consuming more online content overall, per a new Crisp Wireless study. Read Full Article 
EVB Nabs Goodby's Goldblatt as ECDSeptember 03, 2008 NEW YORK Digital agency EVB added some traditional creative heft with the addition of Goodby, Silverstein & Partners' Stephen Goldblatt as executive creative director. Read Full Article 
Ipsos: Rich Spend More Time OnlineSeptember 02, 2008 NEW YORK The rich are different, at least when it comes to their use of digital media. The new Affluent Survey from Ipsos Mendelsohn found that as the rich get richer, they spend more time online. Read Full Article 
CW's Shows Go MobileSeptember 01, 2008 NEW YORK The CW is the latest TV network to add a mobile video component, following competitors like NBC and CBS. (A scene from 'Gossip Girl' is shown.) Read Full Article 
WPP Sets Up Digital Production ArmAugust 28, 2008 NEW YORK WPP is setting up an offshore digital production arm called Deliver as a shared resource to build Web assets for its agencies. Ex-Digitas exec Neal Prescott (shown) leads the effort. Read Full Article 
EQAL Offers 'Resistance'August 27, 2008 NEW YORK EQAL, the Web video production firm behind the groundbreaking "lonelygirl15," is returning to its U.S. roots for its next online series, "LG15: The Resistance," which debuts on Sept. 20. Read Full Article 
TV's Future Looks Like Web's PresentAugust 27, 2008 NEW YORK TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. Read Full Article 
U.S. on Track to Top Mobile Web Market, Study SaysAugust 26, 2008 NEW YORK After years of lagging behind European countries, the U.S. is poised to take the top spot for mobile Web usage by month's end, according to data collected by technology firm Bango, which provides mobile Internet access platforms to 100,000 Web sites worldwide. Read Full Article 
MtvU Launches 25 College SitesAugust 26, 2008 NEW YORK MtvU, MTV Networks' collection of TV and Web properties that target the college student universe, today launches 25 Web sites dedicated to individual U.S. schools. Read Full Article 
Telemundo Creates Digital Media UnitAugust 25, 2008 NEW YORK Telemundo has united the operations of its digital media business and mobile properties under its new digital media and emerging business division led by Peter Blacker (shown). Read Full Article 
MindShare N.A. Taps Leader for SearchAugust 25, 2008 NEW YORK In a bid to better coordinate and expand its search offering, WPP Group's MindShare North America has appointed Matt Kain to the new position of managing director, MindShare Search. Read Full Article 
Facebook Tries New Ad FormatsAugust 25, 2008 NEW YORK Facebook is betting that more engaging ad formats will help reverse the perception that advertising on social networks is foundering. Read Full Article 
Can Google Crack the TV Ad Market?August 25, 2008 MOUNTAIN VIEW, CALIF. Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Even the topsy-turvy world of TV advertising. Read Full Article 
New IAC Hits the Street RunningAugust 22, 2008 NEW YORK It took him almost a year to accomplish and required winning a legal battle, but Barry Diller (shown) has finally split his Internet hodgepodge IAC/InterActiveCorp. into five separate companies. Read Full Article
Report: Mobile Web Boosts BrandsAugust 21, 2008 NEW YORK Advertising on mobile Web sites and applications has the potential to significantly impact brand awareness, even in these still early days of the medium, according to a new report issued by Dynamic Logic. Read Full Article 
Ad Network Turn Secures $15 Mil.August 21, 2008 NEW YORK While the economy might be teetering, ad networks continue to secure funding. Turn is the latest to do so, closing a $15 million round led by Focus Ventures. Read Full Article 
NBC, Partners Strike Digital Gold at GamesAugust 20, 2008 NEW YORK The 2008 Summer Olympics has become one of the biggest Internet and viral hits in sports history. NBCOlympics.com on MSN has set records for uniques, page views and streams. Read Full Article 
Study: Local Media Site Ads Set the PaceAugust 20, 2008 NEW YORK A new report from the Online Publishers Association concluded that consumers are more likely to take action after viewing ads on local media sites, such as local newspaper, TV station and magazine sites compared to other local online venues. Read Full Article 
Microsoft Exec: Still Early in SearchAugust 19, 2008 SAN JOSE, CALIF. Speaking before hundreds of search marketing pros, Satya Nadella admitted Google is currently the gold standard in the market. Yet, like other Microsoft exes over the past two years, the svp of Microsoft's search, portal and ad platform group vowed Microsoft would catch up. Read Full Article Lotame Scores $13 Mil. in FundingAugust 19, 2008 NEW YORK When it comes to social-media sites, current ad network targeting methods are falling short in the eyes of Andy Monfried, CEO of Lotame. The biggest problem: broad-reach ad networks are trying to use the same tricks that brought them success showing ads on content sites. Read Full Article 
Fox Launches U.S. Hispanic SiteAugust 18, 2008 NEW YORK Fox International Channels has launched Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community. Read Full Article 
Ex-Yahoo! Exec Unveils SportsFanLiveAugust 18, 2008 NEW YORK Former CBS and Yahoo! executive David Katz is set to unveil SportsFanLive, a community Web site targeted at super-passionate sports fans. The venue attempts to blend elements of news and social networking. Read Full Article
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Singular Markets to Happily Unmarried
September 05, 2008
LOS ANGELES An upscale magazine targeting the southern California's happily unmarried, called Singular, launched yesterday here, said Richard Blackledge, the associate publisher in charge of advertising. Read Full Article
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A Perfect Storm Warrants a Perfect Plan
In May 2005, analysts warned that oil could "super-spike" to $105 a barrel and economists were prophesying that the American economy as a whole might be sailing into choppy waters.
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The Real Digital Revolution
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