Social Media Users Really Are More SocialNovember 20, 2009 Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article 
AOL Seeks Huge Workforce ReductionNovember 19, 2009 AOL is looking to cut approximately one-third of its overall workforce. Read Full Article 
Online Shopping Means More Than Making a SaleNovember 18, 2009 Consumers are going online to find out about holiday deals, but not necessarily to buy, according to the Nielsen Co.'s online division. Presented during this week's "The Online Holiday Outlook: 2009" Webinar, the research group found that consumers have steadily moved away from buying holiday gifts online, and those who do choose to use the Internet are looking for convenience, rather than value. Read Full Article 
Social Media Grows Across ChinaNovember 18, 2009 Two-thirds of Chinese officials say social media is China's most influential communications channel. Read Full Article 
Social Sites Less Friendly to Video AdsNovember 18, 2009 Digital media buyers may want to think twice about where they place online video ads -- as social networking and gaming sites don't measure up to content sites and e-mail when it comes to user engagement. That's according to a report produced by third-party ad server Eyeblaster, which examined data from thousands of campaigns it executed for brands over the past year encompassing billions of impressions. Read Full Article 
'New Moon' Takes Over AT&T Mobile DevicesNovember 17, 2009 Ringtones, wallpapers, mobile games and sweepstakes will bite into teen handsets everywhere. Read Full Article 
Mobile Users Talk Less, Search MoreNovember 17, 2009 Due to the proliferation of smartphones, consumers are talking a little less and using mobile devices for a host of other activities -- like Web access, text messages and e-mails -- a bit more. According to the third annual Mobile Market View Study released today by BIA/Kelsey and ConState, mobile Internet access is up to 21 percent of users, from 14.8 percent a year ago and 10.2 percent in 2007. Read Full Article 
Univision, YouTube in Video PactNovember 16, 2009 Univision Interactive Media is partnering with Google's YouTube in one of the site's biggest content deals to date. Read Full Article 
Mobile Ads: Wait Until Next YearNovember 16, 2009 The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall, there are now more mobile phones in the world than personal computers. There are over 4.6 billion mobile subscribers worldwide. Yet mobile advertising remains a tiny market. Read Full Article 
Growing Pains at HuluNovember 16, 2009 Hulu is starting to show signs of why it’s not easy to run a joint venture between competitors. Read Full Article 
With Social Media, Who Needs Santa?November 16, 2009 Consumers flock to the Web and mobile devices to help with holiday gifts. Discounts and sales are the prime attraction. Read Full Article 
AOL's Armstrong: Content Must ImproveNovember 13, 2009 Improving online content will be the focus of the next development stage of the Internet, contends AOL's Tim Armstrong. Read Full Article 
iVillage Food Tries New RecipeNovember 13, 2009 NBCU's iVillage has unveiled it’s latest revamped channel: iVillage Food. Read Full Article 
Social Media Lessons From Bill CosbyNovember 12, 2009 Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Read Full Article 
Wendy's Hunts for Bacon Lovers in Social MediaNovember 12, 2009 While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted. Read Full Article 
HuffPo Plays Ball With Web SportsNovember 12, 2009 The Huffington Post is continuing its content expansion spree by diving into one of the most ubiquitous topics on the Web: sports. Read Full Article 
Windows 7 Shrugs Off Viral JabsNovember 12, 2009 Despite online lampooning, more than 750,000 people sampled the operating system at parties. Read Full Article 
YouTube Tests Ad-Skip PlanNovember 11, 2009 The move finds parent company Google inching toward an engagement model for in-stream video spots. Read Full Article 
Women Clicking to Earn Virtual DollarsNovember 11, 2009 Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, released at this week's Social Media World Forum, found that 78 percent of women who play social media games clicked on an ad or signed up for a promotion to earn virtual currency. This currency, also called "VC," allows players to advance in online games or purchase virtual gifts. Read Full Article 
Twitter Fave Heads to TVNovember 10, 2009 Twitter sensation Shit My Dad Says is headed to television. CBS has picked up a comedy project based on the Twitter account. Read Full Article 
AppNexus Nets $5 Mil. FundingNovember 10, 2009 Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product. Read Full Article 
Google to Acquire AdMob for $750 Mil.November 09, 2009 The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the iPhone and other platforms. Read Full Article 
Does the Hard Sell Work on Social Nets?November 09, 2009 New research from Publicis Groupe suggests consumers are open to offers amid the chatter. Read Full Article 
The Secret to Brand Social Popularity: DiscountsNovember 08, 2009 Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school of marketing techniques: give people a deal. Read Full Article 
Target Tries 'Snackable' VideosNovember 05, 2009 Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience. Read Full Article
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After 25 Years, Oprah to End Talk Show
November 20, 2009
Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network. Read Full Article
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Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
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