Target Tries 'Snackable' VideosNovember 05, 2009 Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience. Read Full Article 
ABC Site Adds 'Social' Tool for Online VideoNovember 05, 2009 ABC is introducing a new feature aimed at encouraging viewers who stream their favorite shows online to make the experience more social. Read Full Article 
Online Retailers Get Social for the HolidaysNovember 04, 2009 Retailers seek to engage with consumers via improved digital presence and special offers. Read Full Article 
Microsoft Redesigns MSN PortalNovember 04, 2009 Microsoft’s Web portal MSN today unveils its most significant redesign in a decade, as the company looks to increase engagement on the property while spurring usage of its fledgling Bing search product. The new home page is designed to focus on four key areas: video, social networking, search and local news/information. Read Full Article 
Time Inc. Digital Exec to DepartNovember 03, 2009 Vivek Shah, group president, digital at Time Inc., will leave the company at the end of this year. Read Full Article 
Cookie Jar Launches Hulu-Like Site for KidsNovember 03, 2009 Jaroo comes to the Internet today with the aim of being a sort of Hulu for kids. The service is from Cookie Jar Entertainment, the 5-year-old Canadian company that doubled its library last year when it purchased DIC Entertainment for $83 million. Jaroo launches with 50 TV series and 500 episodes, though it is digitizing its library of 6,000 episodes to ensure fairly rapid growth, said Ken Locker, svp, digital media. Read Full Article 
SoCo, Break Team Up for Social Sports SeriesNovember 03, 2009 Southern Comfort has tapped Break Media to produce Social Sportz Net, an eight-episode Web series. Read Full Article 
Nielsen, DataLogix Partner for Online Ad TargetingNovember 02, 2009 Nielsen has joined forces with DataLogix in a partnership that the research giant believes will go a long way toward fulfilling the promise of online ad targeting. Read Full Article 
Marketers Get RealNovember 02, 2009 To foster instant connections in a digital world, brands take to the Web with live content. Read Full Article 
Studio One Crafts Content for P&GOctober 29, 2009 Web content syndicator Studio One Networks has rolled out a new editorial offering specifically for Procter & Gamble. Read Full Article 
Google Bows Music Search ServiceOctober 29, 2009 Google has unveiled expansive new music search capabilities designed not only to facilitate music discovery, streams and sales, but also drive traffic to several digital services selected as content providers for the newly launched initiative. Under Google's new music search system, submitting a search query based on an artist's name, song or album title yields results in a special section on the Google results page. Read Full Article 
Quincy Smith to Exit CBS InteractiveOctober 28, 2009 Quincy Smith will leave his post as CEO of CBS Interactive in January as he starts an independent advisory business. Read Full Article 
R/GA Plots International OutpostsOctober 28, 2009 The IPG digital agency has plans to open offices in Singapore and Sao Paolo, Brazil, in early 2010. Read Full Article 
IAC Ready to Invest in ContentOctober 27, 2009 Barry Diller's IAC is ready to carefully invest in content production to make content a potential new core business. Read Full Article 
Borrell Names 3 Fastest Growing Local Online Ad FirmsOctober 27, 2009 Borrell has identified Yodle, Local.com and Yellowbook.com as the three fastest-growing local online advertising companies. Read Full Article 
MobJet, a So-Called 'Twitter Killer,' ExpandsOctober 27, 2009 Touted as a potential "Twitter Killer," new social media service MobJet has launched in Singapore after its debut in Japan earlier this year. Read Full Article 
A Smarter Share Button for FacebookOctober 27, 2009 Facebook is looking to make it easier for media companies and apps developers to track just how viral their content is on the social networking behemoth. Read Full Article 
WSJ Ends Free Ride via Mobile AppsOctober 26, 2009 The WSJ today made many articles on its BlackBerry and iPhone applications available by subscription only. Read Full Article 
Ex-P&G Exec Stengel Named to AOL's BoardOctober 26, 2009 Jim Stengel, best known as former global marketing chief at P&G, is among prominent Hollywood and media names on the board. Read Full Article 
MySpace's Van Natta Seeks to 'Clean Up' SiteOctober 26, 2009 MySpace is planning several design and structural changes that will deemphasize the site’s reliance on user-generated content. Read Full Article 
E-readers: Will They Save the Publishing Industry?October 26, 2009 If you're a newspaper publisher facing a struggling -- some would say dying -- industry, it's hard not to get caught up in wishful thinking about the potential of e-readers. And if you're a gadget fetishist, it's hard not to work yourself into a lather. At least two major e-readers launched in the past month (one just last week), and secret plans for e-readers from Microsoft and Apple have been leaking on blogs left and right. Read Full Article 
Grammar LessonsOctober 26, 2009 Gawker, Federated Media, Digg and others are lending a hand with brands looking to fit into their environments. Read Full Article 
Razorfish Exec Lanctot Jumps to MicrosoftOctober 23, 2009 Longtime Razorfish executive Jeff Lanctot is leaving the agency to join Microsoft. Read Full Article 
CNN.com Gets More Social for RelaunchOctober 23, 2009 CNN.com on Monday unveils a major overhaul designed to make the site more visual, socially oriented and content rich. Read Full Article 
Hulu: Still Committed to Free ContentOctober 22, 2009 The video service has shot down reports that it planned to start charging users. Shown: News Corp.'s Chase Carey. Read Full Article
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Hollywood Slow to Embrace New Media
November 06, 2009
Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article
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Time to Rethink Media Measurement
For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.
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Bridging the Great Divide
How a marketing and IT union can help your business flourish.
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