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social

Social Media Users Really Are More Social

November 20, 2009

Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article

AOL

AOL Seeks Huge Workforce Reduction

November 19, 2009

AOL is looking to cut approximately one-third of its overall workforce. Read Full Article

shop

Online Shopping Means More Than Making a Sale

November 18, 2009

Consumers are going online to find out about holiday deals, but not necessarily to buy, according to the Nielsen Co.'s online division. Presented during this week's "The Online Holiday Outlook: 2009" Webinar, the research group found that consumers have steadily moved away from buying holiday gifts online, and those who do choose to use the Internet are looking for convenience, rather than value. Read Full Article

china

Social Media Grows Across China

November 18, 2009

Two-thirds of Chinese officials say social media is China's most influential communications channel. Read Full Article

video ads

Social Sites Less Friendly to Video Ads

November 18, 2009

Digital media buyers may want to think twice about where they place online video ads -- as social networking and gaming sites don't measure up to content sites and e-mail when it comes to user engagement. That's according to a report produced by third-party ad server Eyeblaster, which examined data from thousands of campaigns it executed for brands over the past year encompassing billions of impressions. Read Full Article

twilight

'New Moon' Takes Over AT&T Mobile Devices

November 17, 2009

Ringtones, wallpapers, mobile games and sweepstakes will bite into teen handsets everywhere. Read Full Article

mobile

Mobile Users Talk Less, Search More

November 17, 2009

Due to the proliferation of smartphones, consumers are talking a little less and using mobile devices for a host of other activities -- like Web access, text messages and e-mails -- a bit more. According to the third annual Mobile Market View Study released today by BIA/Kelsey and ConState, mobile Internet access is up to 21 percent of users, from 14.8 percent a year ago and 10.2 percent in 2007. Read Full Article

video

Univision, YouTube in Video Pact

November 16, 2009

Univision Interactive Media is partnering with Google's YouTube in one of the site's biggest content deals to date. Read Full Article

mobile

Mobile Ads: Wait Until Next Year

November 16, 2009

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall, there are now more mobile phones in the world than personal computers. There are over 4.6 billion mobile subscribers worldwide. Yet mobile advertising remains a tiny market. Read Full Article

hulu

Growing Pains at Hulu

November 16, 2009

Hulu is starting to show signs of why it’s not easy to run a joint venture between competitors. Read Full Article

xmas

With Social Media, Who Needs Santa?

November 16, 2009

Consumers flock to the Web and mobile devices to help with holiday gifts. Discounts and sales are the prime attraction. Read Full Article

armstrong

AOL's Armstrong: Content Must Improve

November 13, 2009

Improving online content will be the focus of the next development stage of the Internet, contends AOL's Tim Armstrong. Read Full Article

ivillage

iVillage Food Tries New Recipe

November 13, 2009

NBCU's iVillage has unveiled it’s latest revamped channel: iVillage Food. Read Full Article

bill cosby

Social Media Lessons From Bill Cosby

November 12, 2009

Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters -- and now, how to succeed at social media. Read Full Article

wendys

Wendy's Hunts for Bacon Lovers in Social Media

November 12, 2009

While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted. Read Full Article

baseball

HuffPo Plays Ball With Web Sports

November 12, 2009

The Huffington Post is continuing its content expansion spree by diving into one of the most ubiquitous topics on the Web: sports. Read Full Article

party

Windows 7 Shrugs Off Viral Jabs

November 12, 2009

Despite online lampooning, more than 750,000 people sampled the operating system at parties. Read Full Article

google

YouTube Tests Ad-Skip Plan

November 11, 2009

The move finds parent company Google inching toward an engagement model for in-stream video spots. Read Full Article

social

Women Clicking to Earn Virtual Dollars

November 11, 2009

Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, released at this week's Social Media World Forum, found that 78 percent of women who play social media games clicked on an ad or signed up for a promotion to earn virtual currency. This currency, also called "VC," allows players to advance in online games or purchase virtual gifts. Read Full Article

twitter

Twitter Fave Heads to TV

November 10, 2009

Twitter sensation Shit My Dad Says is headed to television. CBS has picked up a comedy project based on the Twitter account. Read Full Article

money

AppNexus Nets $5 Mil. Funding

November 10, 2009

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product. Read Full Article

iphone

Google to Acquire AdMob for $750 Mil.

November 09, 2009

The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the iPhone and other platforms. Read Full Article

kahn

Does the Hard Sell Work on Social Nets?

November 09, 2009

New research from Publicis Groupe suggests consumers are open to offers amid the chatter. Read Full Article

fb

The Secret to Brand Social Popularity: Discounts

November 08, 2009

Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school of marketing techniques: give people a deal. Read Full Article

target

Target Tries 'Snackable' Videos

November 05, 2009

Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience. Read Full Article

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