Trade Groups Craft Web Ad GuidelinesJuly 02, 2009 A consortium of trade groups has unveiled a set of self-regulatory principles for behavioral targeting. Read Full Article 
Office Depot's Sunday Circular Goes DigitalJune 30, 2009 Office Depot is using part of the $100 million it spends annually on Sunday circulars to launch an online show touting weekly deals. Read Full Article 
Joost Scales Back; CEO Steps DownJune 30, 2009 Joost, the mega-hyped and mostly disappointing online video platform, today said it would undergo a major shift in its business model. Read Full Article 
Connect the ThoughtsJune 28, 2009 The online social networking universe presents a tempting pool of data for advertisers to use in order to improve their targeting techniques. Read Full Article 
Updated: Web Traffic Soars on Jackson Death CoverageJune 26, 2009 The death of Michael Jackson unleashes a flood of traffic on news, entertainment and social Web sites. Read Full Article 
More Moms Using Social MediaJune 25, 2009 Mothers of young children are spending far more time with social media than just three years ago. Read Full Article 
PubMatic Launches Ad Price PredictionJune 25, 2009 PubMatic unveils a service designed to increase sites’ revenue by predicting which ad network will provide the best price. Read Full Article 
Microsoft's Bing Is ClickingJune 24, 2009 Bing, Microsoft's latest search engine, is starting to click with consumers. Read Full Article 
Twitter Users Buy More MusicJune 24, 2009 An NPD Group study finds that active Twitter users buy 77 percent more digital music downloads on average than non-users Read Full Article 
TiVo, Quantcast Prep Blended TV-Web Audience DataJune 23, 2009 TiVo has inked a partnership with the upstart Web analytics firm Quantcast to begin offering advertisers audience data that blends TV viewing and Web surfing. This would provide buyers with a means to evaluate cross-media campaigns from a single source. Read Full Article 
Twitter Grows 1,444% Over Last YearJune 23, 2009 May 2009 data from Nielsen show that people continue to spend more time on social networking and blog sites than ever before. Read Full Article 
Vince Broady Launches thisMomentJune 23, 2009 Vince Broady today launches thisMoment.com, a platform that aims to blend the best of social networking, video sharing and live communications. Read Full Article 
New Service Tracks Online Interest in TVJune 22, 2009 Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows. Read Full Article 
Buyers Suggest MySpace RevampsJune 22, 2009 For one of the Web’s biggest sites, there’s a lot that needs fixing over at MySpace. Read Full Article 
NBC, Microsoft Try Selling TV Spots via Web ToolsJune 18, 2009 First Google. Now NBCU is working with Microsoft to test selling TV spots via a suite of Web-based tools. The NBC Local Media Group in March began selling a select portion of television ad inventory from two networks in L.A. via Microsoft’s Admira platform. Read Full Article 
Whole Foods' Fresh Apple AppJune 18, 2009 Whole Foods Market today launched an iPhone app for customers looking to prep healthy meals on the go. Read Full Article 
Crackle Pops With Porn Star MomJune 17, 2009 Guy-targeted Web video site Crackle.com will roll out a trio of original series, including a reality show centered around a porn star mom. Read Full Article 
IPG, Getfugu Partner on Mobile SearchJune 17, 2009 IPG has formed a partnership with Getfugu to provide its agencies and clients with first crack at testing the startup's mobile search ad offerings. Read Full Article 
VivaKi Takes 2nd Dip in 'The Pool'June 16, 2009 VivaKi has begun the second phase of The Pool -- the agency conglomerate’s long-term research project aimed at determining the most effective ad format for online video. Read Full Article
MySpace Slashes 30% of StaffJune 16, 2009 MySpace will reduce its staff by nearly 30 percent in an effort to become more entrepreneurial and nimble. Read Full Article 
Huffington Post Taps New CEOJune 16, 2009 The Huffington Post, whose bloggers include a slew of famous entertainers, said CEO Betsy Morgan would be replaced by Eric Hippeau. Read Full Article 
Stuller Diamonds? There's an App for ThatJune 15, 2009 Stuller has partnered with Gemvision on an iPhone application that allows users to pick out a diamond engagement ring. Read Full Article 
Where Hollywood Meets RealityJune 15, 2009 Back in 2001, BMW Films debuted. Eight years later, branded content is still struggling to find its footing. Shown: Generate's Jordan Levin. Read Full Article 
Amazon Readies Return to TVJune 12, 2009 Amazon is readying a return to TV after it stopped running spots in 2002. It has kicked off a user-generated commercial contest. Read Full Article 
A&E's 'Hammer Pants Dance' = Viral GoldJune 12, 2009 A&E scores a viral sensation thanks to the gold pants and retro dance moves of rapper MC Hammer. Read Full Article
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TV Ad Market Still Refuses to Budge
July 05, 2009
TV ad sales execs looked forward to July 4th fireworks, pyrotechnics in short supply in this year's upfront market. Read Full Article
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
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Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
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