Nascar Fans Embrace Patriotic Brand LoyaltyJuly 03, 2009 As the Big 3 American automakers attempt to change public perception, Nascar may be the best sponsorship vehicle. Read Full Article 
Bring on the Hot Dogs, Hold the BratJuly 02, 2009 The effects of the recession may be seen on the BBQ grill this Fourth of July. Read Full Article 
NBA Bounces McDonald's for Taco BellJuly 01, 2009 NBA signs Taco Bell as its official fast-food sponsor, replacing McDonald's, according to sources. Read Full Article 
Role Reversal: Mr. Mom Goes ShoppingJuly 01, 2009 With more men in the aisles than ever before, marketers must work harder to reach them. Read Full Article 
Starbucks Revamps Menu With Healthier FareJune 30, 2009 In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, high-fructose corn syrup and artificial preservatives wherever possible. Read Full Article 
TV Pitchman Billy Mays Dies at 50June 28, 2009 Tampa police say Billy Mays, the pitchman known for his boisterous hawking of products such as OxiClean, has died. Read Full Article 
Supermarket Prices Still on the Rise, per NielsenJune 26, 2009 Retail grocery prices in the U.S. continue to creep higher overall compared with 2008, according to new research from Nielsen. The good news is that price increases appear to be slowing compared with the spikes experienced by shoppers in the spring of 2008 and 2007. Read Full Article 
Consumers Not So Loyal to CPGs in RecessionJune 22, 2009 When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. Read Full Article 
Q&A: Mercedes' Steve CannonJune 22, 2009 Mercedes' U.S. vp, marketing Steve Cannon discusses the automaker's $75 million campaign. Read Full Article 
GM to Spend $40 Mil.+ a Month on Ads While in BankruptcyJune 19, 2009 General Motors intends to spend $40-50 million a month on ads while the company is in bankruptcy. Read Full Article 
In-Store Media Must Change With the TimesJune 19, 2009 The way consumers respond to in-store media is changing, with traditional approaches losing some potency. Read Full Article 
SoBe Lifewater Goes SocialJune 18, 2009 SoBe Lifewater is getting social this summer via Twitter and Facebook, with some help from its lizard mascot. Read Full Article 
No Bull for BofA Merrill LynchJune 18, 2009 Merged financial services casts off Merrill's iconic bull mascot. Read Full Article 
Good Charlotte, Other Bands on Denny's PlaylistJune 17, 2009 Rascal Flatts, Good Charlotte and Sum 41 have created new dishes for Denny's Rockstar Menu. Read Full Article 
Gotham Crafts 'Yellowbook Moments'June 16, 2009 Gotham depicts the Yellowbook directory as a means of extricating individuals from tragicomic situations. Read Full Article 
The Knot Tightens Focus on 'Nesties' DemoJune 12, 2009 Meet the "Nesties," 25-to-32-year-old women who are essentially planning for the next 20 years of their lives -- and spending heavily on consumer goods in a short period of time. They wield a whopping $283 billion in spending power. Read Full Article 
Jamba Juice Expands MenuJune 11, 2009 Jamba Juice debuted a new menu that adds several food items including sandwiches, salads and flatbreads. Read Full Article 
Walmart Debates Continued Tobacco SalesJune 09, 2009 The world's largest retailer has considered -- and will continue to consider -- eliminating tobacco products from its stores. Read Full Article 
KFC Seeks Face of Kentucky Grilled ChickenJune 09, 2009 KFC has teamed up with MySpace to conduct a worldwide search for the ultimate Kentucky Grilled Chicken fan. Read Full Article 
Being Green More Valuable Than PriceJune 04, 2009 The ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives. Read Full Article 
Lakers' Fisher Teams With FRSJune 02, 2009 Derek Fisher is the latest athlete to join The FRS Company's "Healthy Energy" team. Read Full Article 
Q&A: Kayak's Robert BirgeJune 02, 2009 Kayak CMO Robert Birge explains how he picked review finalists and what impressed him about the "smart," but ultimately fruitless, approach of Element 79. Read Full Article
GM Filing Echoes Through Media WorldJune 01, 2009 General Motors' move to file for bankruptcy protection today will have a far-ranging impact on the global media and marketing landscape. Read Full Article 
Bacardi CMO to ExitJune 01, 2009 Bacardi's chief marketing officer, Stella David, said she would leave the company in July after 15 years at the spirits brand. Read Full Article 
AT&T Hires Esther LeeMay 29, 2009 AT&T has named industry veteran Esther Lee svp, brand marketing and advertising, a new post. Read Full Article
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China's New Consumers
June 29, 2009
Research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China's diverse consumer landscape. Read Full Article
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
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July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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