HomeAway Taps 'Vacation' Cast for Super Bowl AdNovember 19, 2009 HomeAway reunites Chevy Chase and Beverly D'Angelo. Read Full Article
7-Eleven Elevates Bargerhuff to CMONovember 18, 2009 7-Eleven said today that Rita Bargerhuff has been promoted to chief marketing officer. Previously, she served as the convenience store chain's vice president of marketing. Read Full Article
Vonage in Ad-Flap SettlementNovember 17, 2009 After being accused of making it difficult to cancel its service and failing to fully disclose fees, Vonage reached a settlement with 32 states yesterday. Read Full Article
Christian Group Calls for Gap BoycottNovember 13, 2009 The American Family Association has called for a boycott of Gap over ads that allegedly downplay the word "Christmas." Read Full Article
Continental to Sell Ads on Its SiteNovember 12, 2009 Continental Airlines has signed a deal with Winstar Interactive Media to sell advertising on Continental's Web site. Read Full Article
Why 'Millennials' Are Impulse ShoppersNovember 12, 2009 Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged-goods companies. Read Full Article
BK Chief Marketer Russ Klein DepartsNovember 11, 2009 Burger King said Russ Klein, president of global marketing strategy and innovation, would leave the company effective Dec. 15. Read Full Article
Visa's Olympic 'World' Goes GlobalNovember 10, 2009 Visa has taken its "Go world" Olympics campaign celebrating the Olympic spirit global this week, with spots running in the U.S., Canada, China, Russia and Japan. (Agencies TBWA\Chiat\Day, AKQA and GMR collaborated on the effort.) It's a continuation of last year's U.S.-only campaign -- which promoted the 2008 Beijing Olympics -- but this time around, Visa is taking a more ambitious approach. Read Full Article
Best Buy Spins 'Club Beats'November 10, 2009 Lady Gaga, Dr. Dre and other artists are set to promote chain's DJ-focused offerings. Read Full Article
Social Media Users Tout BrandsNovember 06, 2009 Almost half of Facebookers, Tweeters use networks to talk about products and brands. Read Full Article
Verizon Hits Back in Map Ad FlapNovember 05, 2009 Just days after it was hit with a lawsuit over competitive claims in a series of ads, Verizon Wireless is mincing no words in response. Read Full Article
AT&T Sues Verizon WirelessNovember 04, 2009 AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.” Read Full Article
7-Eleven Switches On Video NetworkNovember 04, 2009 7-Eleven, home of the Slurpee and the Big Gulp, has launched a digital video network dubbed 7-Eleven TV. Read Full Article
Coke to Host Hollywood Christmas ParadeNovember 03, 2009 Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade. Read Full Article
TORCH Program's Annual Benefit and AwardsNovember 03, 2009 The TORCH Program on Nov. 9 is holding its annual benefit and LIGHT Awards ceremony at the Marquee at 289 10th Avenue in New York from 6-10 p.m. Read Full Article
Kohl's Sells Holiday SavingsOctober 30, 2009 Department store chain's multiplatform marketing drive plays up the discount angle. Read Full Article
Kia's Got Game for NBAOctober 28, 2009 Kia Motors is back for its second season in the National Basketball Association lineup, tipping off an expansive national activation. Read Full Article
Nielsen: Global Consumer Confidence Bounces BackOctober 28, 2009 Consumer confidence is heading in the right direction, according to the latest Nielsen Global Consumer Confidence Index. Worldwide the index rose to 86 points, a nine-point spike from six months ago. The U.S. registered a four-point increase to 84 points in the third quarter compared to the first half of the year -- the country's first gain since early 2007. The index gauges consumers' confidence based on the job market, their financial status and readiness to spend. Read Full Article
SoCo Shifts Ad Budget OnlineOctober 28, 2009 Consumers won't be seeing much of Southern Comfort in the traditional media space this year. Read Full Article
AT&T Books Gig on VevoOctober 27, 2009 Vevo, the ad-supported music video channel launching in December, has signed AT&T as it first advertiser. Read Full Article
Taco Bell's Halloween TreatOctober 26, 2009 Customers to receive one free Black Jack Taco after 6 p.m. on Halloween. Read Full Article
Some Clients Gamble on GrowthOctober 26, 2009 The conventional wisdom in marketing circles is that during a recession, the best thing you can do for your brand is to increase your advertising spend. So who has actually done that? Read Full Article
Target Accused of False AdvertisingOctober 21, 2009 A public interest group focused on food and agriculture is accusing Target of falsely promoting Silk soymilk as being organic. Read Full Article
Cheesy: BK Doubles Up for a BuckOctober 20, 2009 Burger King's carte du jour got a bit meatier with this week's addition of the quarter-pound Double Cheeseburger to the chain's dollar menu. Read Full Article
Cash4Gold Faces Class-Action LawsuitOctober 19, 2009 A lawsuit claims the company defrauded customers. Shown: Ed McMahon in the client's Super Bowl spot. Read Full Article
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