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chase

HomeAway Taps 'Vacation' Cast for Super Bowl Ad

November 19, 2009

HomeAway reunites Chevy Chase and Beverly D'Angelo. Read Full Article

rita

7-Eleven Elevates Bargerhuff to CMO

November 18, 2009

7-Eleven said today that Rita Bargerhuff has been promoted to chief marketing officer. Previously, she served as the convenience store chain's vice president of marketing. Read Full Article

vonage

Vonage in Ad-Flap Settlement

November 17, 2009

After being accused of making it difficult to cancel its service and failing to fully disclose fees, Vonage reached a settlement with 32 states yesterday. Read Full Article

gap

Christian Group Calls for Gap Boycott

November 13, 2009

The American Family Association has called for a boycott of Gap over ads that allegedly downplay the word "Christmas." Read Full Article

continental

Continental to Sell Ads on Its Site

November 12, 2009

Continental Airlines has signed a deal with Winstar Interactive Media to sell advertising on Continental's Web site. Read Full Article

shop

Why 'Millennials' Are Impulse Shoppers

November 12, 2009

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged-goods companies. Read Full Article

BK

BK Chief Marketer Russ Klein Departs

November 11, 2009

Burger King said Russ Klein, president of global marketing strategy and innovation, would leave the company effective Dec. 15. Read Full Article

VISA World

Visa's Olympic 'World' Goes Global

November 10, 2009

Visa has taken its "Go world" Olympics campaign celebrating the Olympic spirit global this week, with spots running in the U.S., Canada, China, Russia and Japan. (Agencies TBWA\Chiat\Day, AKQA and GMR collaborated on the effort.) It's a continuation of last year's U.S.-only campaign -- which promoted the 2008 Beijing Olympics -- but this time around, Visa is taking a more ambitious approach. Read Full Article

DJ

Best Buy Spins 'Club Beats'

November 10, 2009

Lady Gaga, Dr. Dre and other artists are set to promote chain's DJ-focused offerings. Read Full Article

social

Social Media Users Tout Brands

November 06, 2009

Almost half of Facebookers, Tweeters use networks to talk about products and brands. Read Full Article

att

Verizon Hits Back in Map Ad Flap

November 05, 2009

Just days after it was hit with a lawsuit over competitive claims in a series of ads, Verizon Wireless is mincing no words in response. Read Full Article

verizon

AT&T Sues Verizon Wireless

November 04, 2009

AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.” Read Full Article

7eleven

7-Eleven Switches On Video Network

November 04, 2009

7-Eleven, home of the Slurpee and the Big Gulp, has launched a digital video network dubbed 7-Eleven TV. Read Full Article

coke

Coke to Host Hollywood Christmas Parade

November 03, 2009

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade. Read Full Article

nyc

TORCH Program's Annual Benefit and Awards

November 03, 2009

The TORCH Program on Nov. 9 is holding its annual benefit and LIGHT Awards ceremony at the Marquee at 289 10th Avenue in New York from 6-10 p.m. Read Full Article

kohls

Kohl's Sells Holiday Savings

October 30, 2009

Department store chain's multiplatform marketing drive plays up the discount angle. Read Full Article

nba

Kia's Got Game for NBA

October 28, 2009

Kia Motors is back for its second season in the National Basketball Association lineup, tipping off an expansive national activation. Read Full Article

up

Nielsen: Global Consumer Confidence Bounces Back

October 28, 2009

Consumer confidence is heading in the right direction, according to the latest Nielsen Global Consumer Confidence Index. Worldwide the index rose to 86 points, a nine-point spike from six months ago. The U.S. registered a four-point increase to 84 points in the third quarter compared to the first half of the year -- the country's first gain since early 2007. The index gauges consumers' confidence based on the job market, their financial status and readiness to spend. Read Full Article

soco

SoCo Shifts Ad Budget Online

October 28, 2009

Consumers won't be seeing much of Southern Comfort in the traditional media space this year. Read Full Article

music

AT&T Books Gig on Vevo

October 27, 2009

Vevo, the ad-supported music video channel launching in December, has signed AT&T as it first advertiser. Read Full Article

taco

Taco Bell's Halloween Treat

October 26, 2009

Customers to receive one free Black Jack Taco after 6 p.m. on Halloween. Read Full Article

chips

Some Clients Gamble on Growth

October 26, 2009

The conventional wisdom in marketing circles is that during a recession, the best thing you can do for your brand is to increase your advertising spend. So who has actually done that? Read Full Article

target

Target Accused of False Advertising

October 21, 2009

A public interest group focused on food and agriculture is accusing Target of falsely promoting Silk soymilk as being organic. Read Full Article

bk

Cheesy: BK Doubles Up for a Buck

October 20, 2009

Burger King's carte du jour got a bit meatier with this week's addition of the quarter-pound Double Cheeseburger to the chain's dollar menu. Read Full Article

cash

Cash4Gold Faces Class-Action Lawsuit

October 19, 2009

A lawsuit claims the company defrauded customers. Shown: Ed McMahon in the client's Super Bowl spot. Read Full Article

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