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Social Media Users Tout Brands

November 06, 2009

Almost half of Facebookers, Tweeters use networks to talk about products and brands. Read Full Article

Verizon Hits Back in Map Ad Flap

November 05, 2009

Just days after it was hit with a lawsuit over competitive claims in a series of ads, Verizon Wireless is mincing no words in response. Read Full Article

AT&T Sues Verizon Wireless

November 04, 2009

AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.” Read Full Article

7-Eleven Switches On Video Network

November 04, 2009

7-Eleven, home of the Slurpee and the Big Gulp, has launched a digital video network dubbed 7-Eleven TV. Read Full Article

Coke to Host Hollywood Christmas Parade

November 03, 2009

Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade. Read Full Article

TORCH Program's Annual Benefit and Awards

November 03, 2009

The TORCH Program on Nov. 9 is holding its annual benefit and LIGHT Awards ceremony at the Marquee at 289 10th Avenue in New York from 6-10 p.m. Read Full Article

Kohl's Sells Holiday Savings

October 30, 2009

Department store chain's multiplatform marketing drive plays up the discount angle. Read Full Article

Kia's Got Game for NBA

October 28, 2009

Kia Motors is back for its second season in the National Basketball Association lineup, tipping off an expansive national activation. Read Full Article

Nielsen: Global Consumer Confidence Bounces Back

October 28, 2009

Consumer confidence is heading in the right direction, according to the latest Nielsen Global Consumer Confidence Index. Worldwide the index rose to 86 points, a nine-point spike from six months ago. The U.S. registered a four-point increase to 84 points in the third quarter compared to the first half of the year -- the country's first gain since early 2007. The index gauges consumers' confidence based on the job market, their financial status and readiness to spend. Read Full Article

SoCo Shifts Ad Budget Online

October 28, 2009

Consumers won't be seeing much of Southern Comfort in the traditional media space this year. Read Full Article

AT&T Books Gig on Vevo

October 27, 2009

Vevo, the ad-supported music video channel launching in December, has signed AT&T as it first advertiser. Read Full Article

Taco Bell's Halloween Treat

October 26, 2009

Customers to receive one free Black Jack Taco after 6 p.m. on Halloween. Read Full Article

Some Clients Gamble on Growth

October 26, 2009

The conventional wisdom in marketing circles is that during a recession, the best thing you can do for your brand is to increase your advertising spend. So who has actually done that? Read Full Article

Target Accused of False Advertising

October 21, 2009

A public interest group focused on food and agriculture is accusing Target of falsely promoting Silk soymilk as being organic. Read Full Article

Cheesy: BK Doubles Up for a Buck

October 20, 2009

Burger King's carte du jour got a bit meatier with this week's addition of the quarter-pound Double Cheeseburger to the chain's dollar menu. Read Full Article

Cash4Gold Faces Class-Action Lawsuit

October 19, 2009

A lawsuit claims the company defrauded customers. Shown: Ed McMahon in the client's Super Bowl spot. Read Full Article

House Parties on Tap

October 16, 2009

Beverage industry experts expect more entertaining at home this holiday season as consumer focus shifts to value. Read Full Article

Should Pepsi Pull Its Amp App?

October 14, 2009

PepsiCo has found itself at a crossroads regarding its now infamous "Amp Up Before You Score" iPhone app. Read Full Article

Sidekick Snafu: A Kick to T-Mobile's Image

October 14, 2009

Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand image. Read Full Article

Q&A: AMD's Leslie Sobon

October 13, 2009

AMD vp, worldwide product marketing Leslie Sobon discusses the chipmaker's plans. Read Full Article

Subway Strives to Keep Strategy Fresh

October 09, 2009

Subway has had more than its share of competition this year. However, the chain continues to see gains on top of the double-digit growth it experienced last year. Sales may be coming in $5 at a time, but that’s the way Subway wants it. The $5 footlong has given the chain a weapon to battle the recession -- one that competitors continue to search for an answer to combat. CEO of the Subway Franchisee Advertising Fund Trust Jeff Moody discusses the competition, the economy and the chain’s plans for future growth. Read Full Article

Starbucks Sues Exec for Joining Dunkin'

October 09, 2009

Starbucks is suing a former executive for taking a job at archrival Dunkin’ Donuts. Read Full Article

Q&A: CDW Chief Marketer Mark Gambill

October 07, 2009

CDW chief marketing officer Mark Gambill reflects on the lengthy process that culminated in the hiring of new lead agency Ogilvy & Mather this week. In an interview with Andrew McMains, Gambill discusses what set Ogilvy apart from fellow finalists JWT and The Martin Agency, why clients increasingly are producing what agencies pitch in reviews and how business has become "less bad" for CDW, a provider of technology products and services to businesses, governmental bodies and schools. Read Full Article