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nascar

Nascar Fans Embrace Patriotic Brand Loyalty

July 03, 2009

As the Big 3 American automakers attempt to change public perception, Nascar may be the best sponsorship vehicle. Read Full Article

hotdog

Bring on the Hot Dogs, Hold the Brat

July 02, 2009

The effects of the recession may be seen on the BBQ grill this Fourth of July. Read Full Article

taco

NBA Bounces McDonald's for Taco Bell

July 01, 2009

NBA signs Taco Bell as its official fast-food sponsor, replacing McDonald's, according to sources. Read Full Article

shopper

Role Reversal: Mr. Mom Goes Shopping

July 01, 2009

With more men in the aisles than ever before, marketers must work harder to reach them. Read Full Article

starbucks

Starbucks Revamps Menu With Healthier Fare

June 30, 2009

In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, high-fructose corn syrup and artificial preservatives wherever possible. Read Full Article

mays

TV Pitchman Billy Mays Dies at 50

June 28, 2009

Tampa police say Billy Mays, the pitchman known for his boisterous hawking of products such as OxiClean, has died. Read Full Article

m

Supermarket Prices Still on the Rise, per Nielsen

June 26, 2009

Retail grocery prices in the U.S. continue to creep higher overall compared with 2008, according to new research from Nielsen. The good news is that price increases appear to be slowing compared with the spikes experienced by shoppers in the spring of 2008 and 2007. Read Full Article

x

Consumers Not So Loyal to CPGs in Recession

June 22, 2009

When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. Read Full Article

x

Q&A: Mercedes' Steve Cannon

June 22, 2009

Mercedes' U.S. vp, marketing Steve Cannon discusses the automaker's $75 million campaign. Read Full Article

x

GM to Spend $40 Mil.+ a Month on Ads While in Bankruptcy

June 19, 2009

General Motors intends to spend $40-50 million a month on ads while the company is in bankruptcy. Read Full Article

x

In-Store Media Must Change With the Times

June 19, 2009

The way consumers respond to in-store media is changing, with traditional approaches losing some potency. Read Full Article

m

SoBe Lifewater Goes Social

June 18, 2009

SoBe Lifewater is getting social this summer via Twitter and Facebook, with some help from its lizard mascot. Read Full Article

m

No Bull for BofA Merrill Lynch

June 18, 2009

Merged financial services casts off Merrill's iconic bull mascot. Read Full Article

x

Good Charlotte, Other Bands on Denny's Playlist

June 17, 2009

Rascal Flatts, Good Charlotte and Sum 41 have created new dishes for Denny's Rockstar Menu. Read Full Article

m

Gotham Crafts 'Yellowbook Moments'

June 16, 2009

Gotham depicts the Yellowbook directory as a means of extricating individuals from tragicomic situations. Read Full Article

1

The Knot Tightens Focus on 'Nesties' Demo

June 12, 2009

Meet the "Nesties," 25-to-32-year-old women who are essentially planning for the next 20 years of their lives -- and spending heavily on consumer goods in a short period of time. They wield a whopping $283 billion in spending power. Read Full Article

1

Jamba Juice Expands Menu

June 11, 2009

Jamba Juice debuted a new menu that adds several food items including sandwiches, salads and flatbreads. Read Full Article

m

Walmart Debates Continued Tobacco Sales

June 09, 2009

The world's largest retailer has considered -- and will continue to consider -- eliminating tobacco products from its stores. Read Full Article

m

KFC Seeks Face of Kentucky Grilled Chicken

June 09, 2009

 KFC has teamed up with MySpace to conduct a worldwide search for the ultimate Kentucky Grilled Chicken fan. Read Full Article

m

Being Green More Valuable Than Price

June 04, 2009

The ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives. Read Full Article

o

Lakers' Fisher Teams With FRS

June 02, 2009

Derek Fisher is the latest athlete to join The FRS Company's "Healthy Energy" team. Read Full Article

m

Q&A: Kayak's Robert Birge

June 02, 2009

Kayak CMO Robert Birge explains how he picked review finalists and what impressed him about the "smart," but ultimately fruitless, approach of Element 79. Read Full Article

gm

GM Filing Echoes Through Media World

June 01, 2009

General Motors' move to file for bankruptcy protection today will have a far-ranging impact on the global media and marketing landscape. Read Full Article

b

Bacardi CMO to Exit

June 01, 2009

Bacardi's chief marketing officer, Stella David, said she would leave the company in July after 15 years at the spirits brand. Read Full Article

1

AT&T Hires Esther Lee

May 29, 2009

AT&T has named industry veteran Esther Lee svp, brand marketing and advertising, a new post. Read Full Article

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