SMG Restructures Its GM OperationsOctober 07, 2008 NEW YORK For the second time this year, Publicis' Starcom MediaVest Group is reorganizing operations surrounding its $2 billion General Motors account and will cut about 5-10 percent of its staff working on the GM business -- as many as 150 employees -- by year's end. As part of the change, SMG relinquishes planning and buying chores for GM's local dealers. Read Full Article Arnold Names New Leader on McD's BizOctober 07, 2008 BOSTON Havas' Arnold has hired 30-year industry veteran Gary Steele as managing partner, executive director to oversee the shop's McDonald's co-op business that spans 2,500 restaurants in 16 regional groups. Read Full Article 
TNS in Reversal on WPPOctober 06, 2008 NEW YORK In an abrupt reversal Monday, the management of market research firm TNS waved the white flag and recommended that shareholders who hadn't already done so accept the WPP offer to buy them out. (Shown: WPP CEO Martin Sorrell.) Read Full Article 
Changes In Store for 72andSunnyOctober 06, 2008 LOS ANGELES 72andSunny last month hired Matt Jarvis (shown) from Deutsch/LA as managing director, chief strategy officer. Jarvis effectively fills the gap left when co-founder Greg Perlot parted for surfer-brand Quiksilver. Read Full Article 
Bailout FalloutOctober 06, 2008 LOS ANGELES If there were any doubts about whether the tremors from Wall Street would spread uptown to Madison Avenue, the events of last week dispelled them. Read Full Article Relay Promotes Mauer to CEOOctober 03, 2008 NEW YORK Relay Worldwide, a sports and events marketing company owned by Publicis Groupe, has elevated operations chief Tim Mauer to CEO. Mauer replaces chairman and CEO Wally Hayward. Read Full Article 
WPP, Ex-Italy Chief Set for High-Court ShowdownOctober 03, 2008 NEW YORK The showdown between WPP Group CEO Martin Sorrell and Marco Benatti, the WPP country manager in Italy Sorrell dismissed in January 2006, will take place in London's High Court on Monday, according to representatives from both the WPP and Benatti camps. MindShare Worldwide CEO Dominic Proctor and United Group COO Laurence Mellman are the first WPP execs expected to take the stand, but Sorrell probably won't testify next week, sources said. Read Full Article 
WPP for 4th Time Extends TNS DeadlineOctober 03, 2008 NEW YORK WPP Group today extended for a fourth time the deadline for acceptance of its nearly $2.2 billion offer to acquire research firm Taylor Nelson Sofres. (Shown: WPP CEO Martin Sorrell.) Read Full Article MLB Taps SMG Vet ShawOctober 01, 2008 NEW YORK The Major League Baseball Network has hired Jennifer Shaw, svp and managing director of Starcom MediaVest Group and longtime sports media buyer on the General Motors account, as vp of advertising pricing and strategy. Read Full Article Euro RSCG Realigns ASL With DiscoveryOctober 01, 2008 CHICAGO Havas' Euro RSCG said it has realigned American Student List within its Euro RSCG Discovery group of companies. Read Full Article 
SMG Appoints Global Management TeamSeptember 30, 2008 NEW YORK Laura Desmond (shown), CEO of Starcom MediaVest Group, has formed a new global management team tasked with accelerating growth across all units of the media agency network. Read Full Article 
Boston's P+S Bows Health PracticeSeptember 30, 2008 BOSTON Independent agency Partners + Simons here has established a dedicated health practice, complete with a new microsite. Tony Cotrupi, a principal at P+S, heads the practice. Read Full Article 
Bank Deals Could Leave Agencies in LimboSeptember 29, 2008 LOS ANGELES Today's news that Citigroup would absorb Wachovia Bank -- possibly subsuming its identity -- has led the client to "pause" the finalization of its deal with WPP's Ogilvy & Mather, hired by Wachovia on Friday following a review. Read Full Article WPP Eyes Ireland as Tax HavenSeptember 29, 2008 NEW YORK WPP Group said it intends to create a new Ireland-based parent entity in a bid to prevent its annual tax payments from increasing potentially by tens of millions of dollars under proposed changes in U.K. tax laws. Read Full Article 
Investing in Talent Is as Vital as EverSeptember 29, 2008 NEW YORK In response to massive changes in the ways by which marketers reach consumers, as well as the ongoing cry from chief marketing officers for better integration, some agencies are revamping their training programs. In some cases, the new courses involve tackling actual client briefs. Read Full Article 
TBWA in Talks to Buy Beattie McGuinness BungaySeptember 26, 2008 NEW YORK TBWA is in late-stage discussions to acquire London shop Beattie McGuinness Bungay, sources said. The agency is run by former TBWA\London cd and chairman Trevor Beattie (shown). Read Full Article
WPP Extends TNS Deadline a 3rd TimeSeptember 26, 2008 NEW YORK WPP today extended for a third time the deadline for its nearly $2.2 billion offer to acquire research firm Taylor Nelson Sofres. (Shown: WPP CEO Martin Sorrell.) Read Full Article 
Anomaly's Johnson on the Joys of Being a 'Suit'September 24, 2008 NEW YORK Anomaly co-founder Carl Johnson, speaking at a daylong account management conference in midtown Manhattan today, argued that being a "suit" is the best job in the business. In fact, if he entered the business today, that's the role he would choose. Read Full Article 
Global Rebranding at MindShareSeptember 24, 2008 NEW YORK WPP Group's Mindshare has launched a global rebranding effort to support the restructuring the WPP shop implemented in April. Read Full Article GroupM's Goldstein: Client Spending Will 'Stay the Course' in '09September 24, 2008 NEW YORK Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, said he is confident that many companies would not cut back on advertising in 2009, despite the troubled economic conditions. Read Full Article
EC Takes Measure of Proposed WPP-TNS DealSeptember 24, 2008 BRUSSELS, BELGIUM WPP Group must sell its Television Audience Measurement services unit if it wants to go through with a planned $2.2 billion takeover of market research company Taylor Nelson Sofres, according to the European Commission. Read Full Article Stranman Joins StrawberryFrogSeptember 24, 2008 NEW YORK StrawberryFrog's said it has added Kerry Stranman as group strategy director. She joins the independent agency's New York office with 12 years of experience as a planner with a focus on cultural observation and Web 2.0 strategies. Read Full Article 
Luncheon Honors U.S. Fund for Unicef, Tap ProjectSeptember 23, 2008 NEW YORK The Stars of Madison Avenue kick-off luncheon at Advertising Week yesterday honored the U.S. Fund for Unicef for its cause marketing programs, including The Tap Project and Pampers' "One Pack = One Vaccine" efforts. Read Full Article 
CEOs Stress Less Talk, More ActionSeptember 22, 2008 NEW YORK Less talk, more action is key to getting consumers to meaningfully engage with brands these days, according to four agency CEOs who discussed marketing in an age of consumer control during an Advertising Week panel discussion today. (Photo: Nick Brien.) Read Full Article 
Hyundai Gives Its Goodbye to GoodbySeptember 22, 2008 LOS ANGELES "It's still pretty friendly" between us, said Jeff Goodby, hours after learning last week that Hyundai Motor America is shifting its creative from Goodby, Silverstein & Partners to the World Marketing Group (WMG) joint venture between HMA and Korean sister automaker Kia. "But it's all pretty frustrating." Read Full Article
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She's In Charge
October 06, 2008
Wall Street's bad news could be good news for some marketers. "Two businesses I'd like to be in right now? Soup and camping," says Marian Salzman (shown), CMO of Porter Novelli. The trend analyst and author of Next Now, The Future of Men and Buzz, says the brands best positioned to weather consumer cutbacks are the kitchen staples and the products that connect people with the great outdoors -- brands that help give families alternatives to costly vacations and bring simplicity and calm to their increasingly stressful lives. Read Full Article
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Crisis Control
These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.
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You've Got to Tell to Sell
There are many schisms in the world of marketing: above the line vs. below the line, traditional vs. digital, and so on. But I think I've uncovered a new one, and it has huge ramifications for brands to win in the digital age: reductive vs. expansive.
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Conference covers latest trends in interactive search marketing and advertising.
October 06, 2008 - October 08, 2008
Jacob Javits Convention Center, New York
At The Roundtable
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