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SMG Restructures Its GM Operations

October 07, 2008

NEW YORK For the second time this year, Publicis' Starcom MediaVest Group is reorganizing operations surrounding its $2 billion General Motors account and will cut about 5-10 percent of its staff working on the GM business -- as many as 150 employees -- by year's end. As part of the change, SMG relinquishes planning and buying chores for GM's local dealers. Read Full Article

Arnold Names New Leader on McD's Biz

October 07, 2008

BOSTON Havas' Arnold has hired 30-year industry veteran Gary Steele as managing partner, executive director to oversee the shop's McDonald's co-op business that spans 2,500 restaurants in 16 regional groups. Read Full Article

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TNS in Reversal on WPP

October 06, 2008

NEW YORK In an abrupt reversal Monday, the management of market research firm TNS waved the white flag and recommended that shareholders who hadn't already done so accept the WPP offer to buy them out. (Shown: WPP CEO Martin Sorrell.) Read Full Article

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Changes In Store for 72andSunny

October 06, 2008

LOS ANGELES 72andSunny last month hired Matt Jarvis (shown) from Deutsch/LA as managing director, chief strategy officer. Jarvis effectively fills the gap left when co-founder Greg Perlot parted for surfer-brand Quiksilver. Read Full Article

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Bailout Fallout

October 06, 2008

LOS ANGELES If there were any doubts about whether the tremors from Wall Street would spread uptown to Madison Avenue, the events of last week dispelled them. Read Full Article

Relay Promotes Mauer to CEO

October 03, 2008

NEW YORK Relay Worldwide, a sports and events marketing company owned by Publicis Groupe, has elevated operations chief Tim Mauer to CEO. Mauer replaces chairman and CEO Wally Hayward. Read Full Article

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WPP, Ex-Italy Chief Set for High-Court Showdown

October 03, 2008

NEW YORK The showdown between WPP Group CEO Martin Sorrell and Marco Benatti, the WPP country manager in Italy Sorrell dismissed in January 2006, will take place in London's High Court on Monday, according to representatives from both the WPP and Benatti camps. MindShare Worldwide CEO Dominic Proctor and United Group COO Laurence Mellman are the first WPP execs expected to take the stand, but Sorrell probably won't testify next week, sources said. Read Full Article

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WPP for 4th Time Extends TNS Deadline

October 03, 2008

NEW YORK WPP Group today extended for a fourth time the deadline for acceptance of its nearly $2.2 billion offer to acquire research firm Taylor Nelson Sofres. (Shown: WPP CEO Martin Sorrell.) Read Full Article

MLB Taps SMG Vet Shaw

October 01, 2008

NEW YORK The Major League Baseball Network has hired Jennifer Shaw, svp and managing director of Starcom MediaVest Group and longtime sports media buyer on the General Motors account, as vp of advertising pricing and strategy. Read Full Article

Euro RSCG Realigns ASL With Discovery

October 01, 2008

CHICAGO Havas' Euro RSCG said it has realigned American Student List within its Euro RSCG Discovery group of companies. Read Full Article

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SMG Appoints Global Management Team

September 30, 2008

NEW YORK Laura Desmond (shown), CEO of Starcom MediaVest Group, has formed a new global management team tasked with accelerating growth across all units of the media agency network. Read Full Article

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Boston's P+S Bows Health Practice

September 30, 2008

BOSTON Independent agency Partners + Simons here has established a dedicated health practice, complete with a new microsite. Tony Cotrupi, a principal at P+S, heads the practice. Read Full Article

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Bank Deals Could Leave Agencies in Limbo

September 29, 2008

LOS ANGELES Today's news that Citigroup would absorb Wachovia Bank -- possibly subsuming its identity -- has led the client to "pause" the finalization of its deal with WPP's Ogilvy & Mather, hired by Wachovia on Friday following a review. Read Full Article

WPP Eyes Ireland as Tax Haven

September 29, 2008

NEW YORK WPP Group said it intends to create a new Ireland-based parent entity in a bid to prevent its annual tax payments from increasing potentially by tens of millions of dollars under proposed changes in U.K. tax laws. Read Full Article

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Investing in Talent Is as Vital as Ever

September 29, 2008

NEW YORK In response to massive changes in the ways by which marketers reach consumers, as well as the ongoing cry from chief marketing officers for better integration, some agencies are revamping their training programs. In some cases, the new courses involve tackling actual client briefs. Read Full Article

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TBWA in Talks to Buy Beattie McGuinness Bungay

September 26, 2008

NEW YORK TBWA is in late-stage discussions to acquire London shop Beattie McGuinness Bungay, sources said. The agency is run by former TBWA\London cd and chairman Trevor Beattie (shown). Read Full Article

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WPP Extends TNS Deadline a 3rd Time

September 26, 2008

NEW YORK WPP today extended for a third time the deadline for its nearly $2.2 billion offer to acquire research firm Taylor Nelson Sofres. (Shown: WPP CEO Martin Sorrell.) Read Full Article

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Anomaly's Johnson on the Joys of Being a 'Suit'

September 24, 2008

NEW YORK Anomaly co-founder Carl Johnson, speaking at a daylong account management conference in midtown Manhattan today, argued that being a "suit" is the best job in the business. In fact, if he entered the business today, that's the role he would choose. Read Full Article

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Global Rebranding at MindShare

September 24, 2008

NEW YORK WPP Group's Mindshare has launched a global rebranding effort to support the restructuring the WPP shop implemented in April. Read Full Article

GroupM's Goldstein: Client Spending Will 'Stay the Course' in '09

September 24, 2008

NEW YORK Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, said he is confident that many companies would not cut back on advertising in 2009, despite the troubled economic conditions. Read Full Article

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EC Takes Measure of Proposed WPP-TNS Deal

September 24, 2008

BRUSSELS, BELGIUM WPP Group must sell its Television Audience Measurement services unit if it wants to go through with a planned $2.2 billion takeover of market research company Taylor Nelson Sofres, according to the European Commission. Read Full Article

Stranman Joins StrawberryFrog

September 24, 2008

NEW YORK StrawberryFrog's said it has added Kerry Stranman as group strategy director. She joins the independent agency's New York office with 12 years of experience as a planner with a focus on cultural observation and Web 2.0 strategies. Read Full Article

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Luncheon Honors U.S. Fund for Unicef, Tap Project

September 23, 2008

NEW YORK The Stars of Madison Avenue kick-off luncheon at Advertising Week yesterday honored the U.S. Fund for Unicef for its cause marketing programs, including The Tap Project and Pampers' "One Pack = One Vaccine" efforts. Read Full Article

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CEOs Stress Less Talk, More Action

September 22, 2008

NEW YORK Less talk, more action is key to getting consumers to meaningfully engage with brands these days, according to four agency CEOs who discussed marketing in an age of consumer control during an Advertising Week panel discussion today. (Photo: Nick Brien.) Read Full Article

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Hyundai Gives Its Goodbye to Goodby

September 22, 2008

LOS ANGELES "It's still pretty friendly" between us, said Jeff Goodby, hours after learning last week that Hyundai Motor America is shifting its creative from Goodby, Silverstein & Partners to the World Marketing Group (WMG) joint venture between HMA and Korean sister automaker Kia. "But it's all pretty frustrating." Read Full Article

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