Bloomberg Contacts ShopsNovember 20, 2009 The publisher has reached out to agencies to develop its biggest-scale marketing campaign. Read Full Article 
Mead Moves Enfamil to Saatchi, DigitasNovember 19, 2009 Mead Johnson has awarded U.S creative and media duties on its Enfamil brand of baby formula to the Publicis team of Saatchi & Saatchi and Digitas after a review. Read Full Article 
Finalists Emerge for VW DirectNovember 19, 2009 Three agencies are competing for Volkswagen's direct marketing biz. Read Full Article 
Captain D's Seats 3 in FinalsNovember 19, 2009 Captain D's has named three finalists in a review of creative duties on its account. Read Full Article 
Aegis' Revenue Dips 11%November 19, 2009 Aegis reported an 11 percent drop in organic revenue through the first nine months. Read Full Article 
Cadillac Eyes 3 FinalistsNovember 18, 2009 Caddy, which spent $240 million last year on ads, has made a cut to three finalists. Read Full Article 
$100 Mil. Allianz Group Biz to GreyNovember 18, 2009 Grey London has bested DDB Berlin to win Allianz Group's global account. Read Full Article 
Baskin-Robbins Seeks New ShopNovember 17, 2009 The iconic Ice-cream chain had been Cliff Freeman's last client. Ad spending: $10-15 million. Read Full Article 
Crocs Shifts to C-KNovember 16, 2009 Independent Cramer-Krasselt in Chicago has added footwear maker Crocs to its roster following a review. Read Full Article 
Zenith Optimedia Wins BBC WorldWideNovember 16, 2009 BBC Worldwide has appointed Publicis Groupe's Zenith Optimedia as its global media agency. Read Full Article 
Esurance Creative to Duncan/ChannonNovember 16, 2009 Independent Duncan/Channon has been hired for creative chores by direct-to-consumer auto insurer Esurance following a review. Read Full Article 
Brunner Takes Bob EvansNovember 16, 2009 Restaurant chain Bob Evans has selected Pittsburgh-based independent shop Brunner for creative and media chores. Read Full Article 
CTAM Hires OMDNovember 13, 2009 The Cable & Telecommunications Association for Marketing has selected Omnicom Group's OMD. Spending could hit $40 million. Read Full Article 
Exec Shift Precedes Panasonic PitchNovember 13, 2009 Panasonic Consumer Electronics' review of creative and media duties in the U.S comes in the wake of a shift in the company's marketing ranks. Read Full Article 
Belvedere Vodka Picks ArnellNovember 12, 2009 Belvedere Vodka has hired Arnell to handle U.S. creative duties on its brand after a review, the client has confirmed. Read Full Article 
MEC Keeps Ikea Media in U.S.November 12, 2009 Following a global procurement-led review, Ikea has selected incumbent Mediaedge:cia to retain its estimated $95 million U.S. planning and buying business. Read Full Article 
Bayer HealthCare Picks Initiative for U.S. MediaNovember 11, 2009 Bayer HealthCare has consolidated its U.S. media duties with IPG's Initiative after a review, per sources. The account had been split between Initiative, which handled national broadcast chores, and WPP's Mediaedge:cia, which handled the rest of the business. Other shops in the pitch were not immediately known. Bayer HealthCare spends close to $100 million annually on domestic ads. Read Full Article 
Beiersdorf in 'Pricing Exercise'November 11, 2009 Beiersdorf, the marketer of Nivea and Eucerin skin products, conducts a "pricing exercise" with OMD. Read Full Article 
Y&R Adds More Biz From MattelNovember 10, 2009 Y&R has expanded its relationship with Mattel, adding creative duties on the Just Like You line of American Girl dolls. Read Full Article 
Unilever Shifts Flora/Becel Line to DDBNovember 10, 2009 Unilever has shifted regional creative duties on its Flora/Becel line of food spreads to DDB after a review, the agency has confirmed. Read Full Article 
IBM Digital to Euro RSCG 4DNovember 09, 2009 Havas-owned Euro RSCG 4D said it has been named global lead digital agency for IBM. Read Full Article 
Havas Media Scores Hyundai/Kia OverseasNovember 09, 2009 Hyundai/Kia has consolidated $350 million in non-U.S. media planning and buying assignments with Havas Media after a review. Read Full Article 
3 Shops Remain to Chase Holiday InnNovember 06, 2009 The Fallon-Saatchi & Saatchi team drops out of contention, leaving three finalists. Read Full Article 
Samsung Mobile Taps Euro RSCG in ChinaNovember 06, 2009 Samsung Mobile has moved creative and strategic duties for new product launches from its in-house team to Havas' Euro RSCG. Read Full Article
Shops Prep for Holiday Inn PresentationsNovember 05, 2009 Final presentations are slated for late November in a review of global creative duties on Holiday Inn. U.S. spending was $60 million last year. Read Full Article
|
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Advertising Account | Advertising AccountsAdweek covers news on advertising accounts and will profile noteworthy advertising account activity. Online advertising and online marketing appear to be the hot buttons in advertising today. Adweek is a prominent source for those in the advertising industry who are looking for the latest online advertising trends and account activity. Adweek is dedicated to bringing its readers the most pertinent information and news that impacts the advertising community. |
Video
ADVERTISEMENT
News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
ADVERTISEMENT
Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
AdweekMedia Connect
Introducing AdweekMedia Connect , your insider community featuring live chats, discounts, contests and more!
Exclusive Benefits