Updated: 4 Pursue Outback CreativeOctober 10, 2008 NEW YORK Four agencies remain in contention for creative duties on Outback Steakhouse, which last year spent nearly $90 million in major measured media, sources said. Read Full Article 
Edward Jones Mulls TrioOctober 10, 2008 LOS ANGELES Financial advisory Edward Jones is mulling a trio of agencies in the final round of a review for creative and media chores on its $35 million ad account. Read Full Article 
GM Consolidates CRMOctober 09, 2008 BOSTON GM has consolidated its customer relationship management chores with IPG agencies Campbell-Ewald and Mullen, the client said today. Both were already roster shops. Read Full Article 
Euro RSCG Wins Levitra's CreativeOctober 08, 2008 NEW YORK Havas' Euro RSCG has landed lead creative duties on Levitra, an erectile dysfunction drug co-marketed by GlaxoSmithKline and Schering-Plough. The brand's major media spending last year totaled $70 million, according to Nielsen Monitor-Plus. Read Full Article 
4 Advance in Home Depot PitchOctober 08, 2008 NEW YORK Four agencies have advanced to the final round of Home Depot's $580 million creative review, sources said. They are: JWT, GSD&M, The Richards Group and Hill, Holliday. Read Full Article 
Old Navy Selects Crispin for CreativeOctober 07, 2008 BOSTON Old Navy has confirmed hiring Crispin Porter + Bogusky as its lead creative shop. The Miami-based agency, a unit of MDC Partners and best known of late for its high-profile though apparently short-lived Microsoft ads with Jerry Seinfeld and Bill Gates. Read Full Article 
4 Remain in Cadbury Media ReviewOctober 07, 2008 NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media. Read Full Article 
Waterford Eyes 4 ShopsOctober 07, 2008 NEW YORK Four New York agencies have emerged as finalists in Waterford Wedgwood USA's review of creative and media duties on its Waterford Crystal brand. Read Full Article C-K Picks Up Mohawk FlooringOctober 07, 2008 BOSTON Cramer-Krasselt's Milwaukee office continued its winning ways, adding its third account in recent weeks, Mohawk Industries (and its Karastan brand), following a review. Read Full Article 
TidalTV Picks ToyOctober 06, 2008 BOSTON Toy in New York has been hired by online TV service TidalTV for advertising chores following a review, the independent shop said today. Read Full Article 
SunTrust Selects MullenOctober 03, 2008 BOSTON SunTrust has hired Mullen for creative and media duties. The bank, which spent $50 million on ads last year, should help to some extent ease the shop's loss of Wachovia's $145 million business. Read Full Article 
Deutsch/LA Wins SnappleOctober 03, 2008 LOS ANGELES Interpublic's Deutsch/LA has won the pitch among roster shops for Snapple, according to the client. Snapple spent $15 million in measured media through July '08. Read Full Article 
Hyundai Makes Move in EuropeOctober 02, 2008 LOS ANGELES Hyundai has parted with London shop VCCP, and the automaker is consolidating its European assignment with Kia- and Hyundai-funded agency Innocean as well as independent M&C Saatchi, per sources. Read Full Article 
MillerCoors Begins Media ReviewOctober 01, 2008 NEW YORK MillerCoors has confirmed launching a review for its estimated $400 million media planning and buying business as part of an effort to streamline its agency roster and reduce expenses. Read Full Article
Snapple Mulls 4 ShopsSeptember 30, 2008 LOS ANGELES Snapple is mulling four finalists -- all roster shops of parent Dr Pepper Snapple Group -- in a review of ad chores, according to sources. Read Full Article Johnsonville Taps C-KSeptember 30, 2008 BOSTON Cramer-Krasselt has added creative chores on Johnsonville Sausage following a review, the agency said today. The client spends $20 million annually on ads. Read Full Article 
Nissan Hires Dieste HarmelSeptember 29, 2008 NEW YORK Nissan North America has named Omnicom Group Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands. Read Full Article 
Visa's Lucio Looks to Unify Agency DutiesSeptember 29, 2008 NEW YORK With global reviews of media and lead creative tasks behind him, Visa global CMO Antonio Lucio now plans to review interactive and direct-marketing duties. Read Full Article 
$145 Mil. Wachovia Business Moves to Ogilvy TeamSeptember 26, 2008 NEW YORK Wachovia has selected a team led by WPP's Ogilvy & Mather to handle creative and media duties on its ad account after a review, Wachovia confirmed today. Major media spending on the brand totaled $145 million last year, according to TNS Media Intelligence. Ogilvy bested a team led by sister shop Young & Rubicam. Read Full Article TJX's HomeGoods Opens ReviewSeptember 26, 2008 BOSTON TJX's HomeGoods off-price home fashion store chain is holding a review via Pile and Co., the consulting company based here. Read Full Article 
Men's Wearhouse Taps DeVito/VerdiSeptember 24, 2008 NEW YORK DeVito/Verdi here has added creative and strategic chores for Men's Wearhouse business in North America following a review. The client spent $60 million on ads through the first half of 2008. Read Full Article 
OMD Keeps Henkel's U.S. MediaSeptember 24, 2008 NEW YORK Omnicom Group's OMD has successfully defended Henkel's U.S. account, the client has confirmed. Estimated annual media spending is $60 million. Read Full Article 
Updated: Starbucks, Wieden to Part WaysSeptember 23, 2008 LOS ANGELES Wieden + Kennedy and Starbucks are ending their four-year relationship. "There are times when it just makes sense to part ways with a client," said agency CEO Dan Wieden. The client said it recently began soliciting new ideas from roster shops and "Wieden has decided to opt out of the process." Read Full Article American Cancer Society ReviewsSeptember 23, 2008 LOS ANGELES The American Cancer Society is in the latter stages of reviewing its ad account and a decision is expected in the next few weeks, according to sources. Independent T.G. Madison in Atlanta is defending. Read Full Article
2 Remain in Hunt for WachoviaSeptember 22, 2008 NEW YORK Wachovia Corp. has further narrowed its search for an agency to handle creative and media duties on its ad account, a client rep said today. Still in the hunt for the business are teams led by the New York offices of WPP's Y&R and Ogilvy & Mather. Read Full Article
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Q&A: Ferguson, Shallcross
October 13, 2008
NEW YORK Former Leo Burnett creative partners Jim Ferguson (shown) and Bob Shallcross have reunited to relaunch Dallas agency Krause Advertising as jimbobkrause. They talked to senior reporter Andrew McMains about starting up in an economic downturn, the best and worst parts of running a small independent shop, and why Cannes isn't what it used to be. Read Full Article
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Was There a FOG Over Advertising Week?
It's becoming nearly impossible to attend a marketing trade show (and there are plenty of them) without someone making a comment about how Google is planning to overtake the industry.
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Crisis Control
These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.
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