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MEDIAWEEK - PRINT |
Mediaweek is the only ad-trade magazine offering in-depth coverage of all the major ad-supported media—television in all forms (network, cable, syndication and local) all forms of digital media, out-of-home, radio and print —tracking programming and content decisions and how advertising dollars follow them.
Mediaweek provides unbeatable upfront-marketplace coverage every spring and takes a leadership position in the industry with our annual Media All-Stars and Media Plan of the Year awards events.
Mediaweek magazine offers insights and analysis to help decision-makers sift through the explosion of today’s media choices and the rise of direct-to-consumer media channels. Mediaweek.com brings readers up-to-the-minute developments about media companies and content. |
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News & Features: In-depth analysis of key industry issues, players, trends, strategies and technologies
- Departments:
- Mediaweek Magazine Monitor: Tracking the latest ad-page totals for more than 200 major consumer magazines
- Market Profile: A bimonthly, in-depth look at the media landscape of one top-25 market
- Facetime: Photos from the latest media parties and events
- Columns and Opinions:
- Download: Executive editor Jim Cooper observes the digital threads that all media are using to weave future growth
- Open Source: Senior editor Mike Shields walks the reader through the meaning behind any number of new digital developments in media
- Pith & Vinegar: Senior editor Anthony Crupi offers an irreverent and humorous look at developments in content across the TV landscape
- Space & Time: Resident curmudgeon and former Mediaweek editor Bill Gloede skewers the sacred cows in the media business and calls it as he sees it
- Mr. Television: Ratings guru Marc Berman offers his unique take on the television business, with profiles of executives and producers, and observations about programming tactics and trends
- Blunt Pencil: Erwin Ephron's keen insights on some of the more technical aspects of media buys and plans
- Rotating opinion pieces from noted industry leaders
- Audience
- Media decision-makers at the top 350 ad agencies in the U.S., all top buying services and client in-house media departments
- Ad sales, editorial and programming executives at the major media:
- - Broadcast and cable TV, digital media, magazines, radio, syndication, newspapers, out-of-home
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