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Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; welcome; alison fahey; Relaunch; ; ; Brandweek.com Relaunch; Superbrands 2008; Take a look at the Adweek, Brandweek and Mediaweek videos featuring insights to the AdweekMedia brands from our editors and publishers.
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INDUSTRY TRENDS |
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| The Need to Know OVERVIEW |
Today’s media landscape is increasingly complex while clients are more demanding—expecting agency, marketing and media professionals to make informed, results-oriented decisions and recommendations on how, and where, marketing dollars
should be allocated. |
| AdweekMedia provides these influential executives with the information and insights they need to make the right choices for their clients. |
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COMPLEX ENVIRONMENT |
| Nine of 10 agency/marketing/media professionals (88%) are feeling greater pressure to make more informed, results-oriented decisions ... i.e. develop integrated marketing and media programs and solutions that maximize ROI. * |
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BRANDING NEEDS |
| Branding of agency/marketing/media products and services is an essential part of establishing and maintaining relationships in a highly competitive environment. According to a recent independent survey,* 80% of AdweekMedia subscribers are now more likely to evaluate a broader range of agency, marketing and media brands before making a selection. |
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INTEGRATED SOLUTIONS |
| Studies show that different media play different roles at different stages in the product/service adoption process. AdweekMedia’s integrated print/online network, including magazines, Web sites, e-newsletters, special reports and custom media programs, connects with targeted audiences repeatedly throughout the day, the week and the month. |
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