| INDUSTRY TRENDS - COMPLEX ENVIRONMENT |
| Nine of 10 agency/marketing/media professionals (88%) are feeling greater pressure to make more informed, results-oriented decisions ... i.e. develop integrated marketing and media programs and solutions that maximize ROI. * |
| A recent survey of AdweekMedia subscribers found: |
-- 61% of those surveyed* find there are now “far more” advertising, marketing and media options to select from.
-- More than half (57%) are finding it more difficult to stay current with the generic types of advertising, marketing and media options.
-- Two-thirds (66%) are finding it more difficult to understand the role that each option plays in the marketing/media mix.
-- Three-quarters (75%) are finding it more difficult to stay aware of the array of different, specific brands that are options.
-- And two out of three professionals (63%) are finding it more difficult to understand the differences among the available brands. |
| These professionals turn to AdweekMedia as the authoritative source in evaluating marketing and media opportunities. |
| In fact, those vendors who communicate with buyers via advertising, promotion, etc., increase the odds they will be among the first suppliers to be contacted. |
