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| INDUSTRY TRENDS - BRANDING NEEDS |
| Branding of agency/marketing/media products and services is an essential part of establishing and maintaining relationships in a highly competitive environment. |
| According to a recent independent survey,* 80% of AdweekMedia subscribers are now more likely to evaluate a broader range of agency, marketing and media brands before making a selection. |
| Additional findings: |
-- 92 percent of marketing professionals prefer to have already gained insight about a media vendor’s company, products or services via their communications programs.
-- These professionals (73%) are more likely to have initially learned about media options from the vendors’ communications programs than from their sales reps (27%).
-- By far, the primary medium via which they depend on is “articles and ads in professional publications,” such as AdweekMedia. |
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