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BRANDWEEK - PRINT |
Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process.
Brandweek proudly presents the editorial advisory board comprised of expert brand marketers, who are committed to excellence and have a reputation as an industry leader and innovator. Editorial advisory board members are invited to share ideas for editorial coverage, providing an expert’s opinion on relevant topics.
Special Reports include Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace. |
- Departments:
- - Q&A: Exclusive interviews with industry leaders
- - The Biz: Inside information about entertainment marketing opportunities, deals, co-branding tie-ins, and cross-promotional alliances
- - Case Study: Case histories, from idea to execution
- - Design
- - The Game: Sports marketing campaigns, deals, co-branding tie-ins, and cross-promotions
- - Top of Mind: Forward-thinking opinions from top strategists, marketers, agencies, business schools and consultants
- - People/Calendar
- - Peer Review
- - Short Takes
- - Out of the Box: Demographic and psychographic trends that drive consumer behavior
- - Research and Insight: Important studies from noted research firms
- - Top of Mind
- - New Campaigns: Breaking creative
- - Meta: Reading between the lines of business, politics and culture
- - Tools of the Trade: Integrated ideas and events beyond traditional media usage
- Audience
- Client side
- - Corporate and brand management executives
- Agency side
- - Account and creative management, promotion, design, research, media, marketing services and independent brand consultants
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