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Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; welcome; alison fahey; Relaunch; ; ; Brandweek.com Relaunch; Superbrands 2008; Take a look at the Adweek, Brandweek and Mediaweek videos featuring insights to the AdweekMedia brands from our editors and publishers.
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BRANDWEEK - OVERVIEW |
"BRANDWEEK addresses the needs of executives responsible for growth strategies and marketing programs for consumer goods and services. Brandweek provides new revelations and analysis on the brand values building process and the business community of people whose jobs hinge on marketing strategy and tactics. Marketing disciplines across industries representing consumer brand companies range from advertising to consumer promotion, from packaging to product development, from positioning to distribution. Competitive intelligence and marketing program budgets and media allocations are key to Brandweek reports."
Todd Wasserman
Editor-In-Chief, Brandweek
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| Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. |
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| Brandweek connects with its readers in print, online and via e-newsletters. Brandweek.com delivers more breaking news, analysis and industry data, as well as a host of new features—from careers to enhanced search options. |
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| Our impressive annual calendar includes award events that celebrate industry visionaries, conferences that explore developing trends and map out the future, and forums for industry leaders. |
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| Brandweek publishes Special Reports throughout the calendar year. Advertisers benefit from alignment with this high-visibility and high-profile content and from higher pass-along rates. |
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