| ADWEEKMEDIA IN THE NEWS |
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HIT REFRESH:
MEDIAWEEK.COM UNVEILS NEW DIGITAL IDENTITY |
—Introducing “This Week’s Issue” and “Pith & Vinegar” Podcasts,
Exclusive “L.A. Files” Segment, and more…— |
| New York, NY (May 5, 2008)—Today Mediaweek, a Nielsen Business Media publication, re-launches its online extension of the 17-year leading business-to-business weekly, Mediaweek.com. The retooled Web site features an abundance of new multimedia components, Web videos, podcasts, breaking news, a cohesive data center and a strengthened online community. |
| “Our goal has always been to offer the best analysis, the most relevant data and the latest media industry news,” says Michael Bürgi, editor in chief and associate publisher of Mediaweek. “The revamped Mediaweek.com allows us to deliver this brand promise at the highest levels—offering innovative technology, access to major data portals, advanced search capabilities, streaming video and an interactive forum for ideas and discussion. The site also allows our audience to comment on our coverage, and we welcome their input.” |
| Expanding on the widely-popular “Programming Insider” and “The Download”—podcasts focused on media ratings and digital trends—Mediaweek.com now offers regular streaming video on Mediaweek TV, new podcasts to accompany regular online and in-print columns and a “Special Reports” section to showcase the array of special features and articles. The new and revamped multimedia components include: |
| The re-launch will be supported by a new advertising campaign developed in conjunction with Cowboy, a New York City-based advertising agency. Beginning today, advertisements will run in select online and print publications. |
- L.A. Files: Hosted by senior editor and Hollywood expert, Alan Frutkin, the regular video segments will focus on the latest entertainment, celebrity and media news to hit Hollywood. Frutkin will deliver the inside scoop from the sets of some of today’s hottest TV shows, and sit down with top programming executives in the industry.
- This Week’s Issue: This new podcast, hosted by managing editor Lisa Granatstein and senior editor Lucia Moses, takes a spin through the pertinent issues facing the magazine industry, specifically advertising, circulation and editorial. A monthly Webcast accompanies this segment, featuring in-depth data and hard numbers.
- Pith & Vinegar: Anthony Crupi, senior editor, elaborates on his unique and eccentric print column focusing on the latest programming trends in cable TV and the digital media worlds in this new podcast.
- The Download: This podcast highlights key digital issues touched on in executive editor Jim Cooper’s monthly column “The Download.” Hosted by Cooper, but often featuring a guest speaker from the media agency world, the podcast offers insights for media buyers, content providers and users into navigating the dizzying digital landscape.
- Programming Insider: As part of the “Programming Insider” franchise, senior editor Marc Berman, aka “Mr. TV,” reports on television ratings and genres in this monthly Webcast. The “Programming Insider” section of the site also includes access to the chat forum, PIFeedback.com, the daily “Programming Insider” newsletter and his weekly “Mr. TV” column.
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| “With video as the centerpiece of the new Mediaweek.com, our clients will be able to bring their programs and products to life in an expansive new way. There are numerous rich media opportunities, and our Channel Sponsorship is more robust than ever,” says Mediaweek publisher Geri FitzGerald. “The re-launched Web site offers advertisers enhanced ways to deliver their message to Mediaweek’s audience of media buyers and planners. |
| A comprehensive data center will provide users with specific industry and data related reports, profiles, metrics and charts, including: |
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- Magazine Monitor: Weekly customized charts and analysis on ad pages broken down by magazine categories.
- Rapid Report: A monthly report and analysis of circulation data supplied by the Audit Bureau of Circulations.
- Market Profile: Bi-weekly reports on the top 25 markets featuring analysis and data on all local media supplied by Nielsen Media Research and other data providers.
- BuzzMetrics: A fever chart highlighting the most-buzzed about TV shows on the Web.
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| In addition to national and local broadcast TV, cable TV, radio, magazines, newspapers and digital news, the revamped Mediaweek.com features a new section entitled “Out There,” focusing on the burgeoning out-of-home marketplace. The site also incorporates a new top-line alert to red-flag live news as it breaks, as well as updates that toggle across the page to give users the opportunity to view the latest news in each medium. |
| Focusing on growing the Mediaweek community, the new “community tab” on the site will highlight columns written by staff and contributors, and will present the most-read and most-emailed stories on Mediaweek.com. |
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| About Mediaweek |
Mediaweek is the only advertising trade offering in-depth coverage of all the major ad-supported media—digital media, network TV, cable TV, syndication, TV stations, radio, print and out-of-home media. Tracking the multi-billion dollar ad industry, Mediaweek uncovers the latest ideas and trends in digital, print and electronic content, offering insights and analysis to help decision makers sift through the explosion of media choices and the rise of direct-to-consumer media channels. Mediaweek.com brings readers up-to-the-minute developments about media companies and content.
Mediaweek is published by Nielsen Business Media, part of The Nielsen Company, a global information and media company. |
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