| ADWEEKMEDIA IN THE NEWS |
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NIELSEN BUSINESS MEDIA HOLDS 4th ANNUAL MARKETING TO MEN CONFERENCE:
The Definitive Conference For Brand Leaders Targeting The Elusive Male Consumer Featuring Speakers from MTV, Playboy, Trojan, Funny or Die, Men’s Health, ESPN and more |
| —Call for registrants! Pre-registration ends Friday, August 22— |
| New York, NY (August 18, 2008)—Nielsen Business Media’s 4th annual MARKETING TO MEN CONFERENCE will be held on October 21-22, 2008 at The Edison Ballroom in New York City. Hosted by Adweek, Mediaweek, Brandweek, Billboard and The Hollywood Reporter, this two-day conference unites top-level marketing, agency, media, retail and entertainment executives with thought leaders from the sports, gaming, mobile, entertainment and lifestyle industries to discuss the lucrative 18-34 male market. |
| Guided by Nielsen Business Media’s celebrated editorial teams and an advisory board of industry experts, MARKETING TO MEN explores the most effective ways to engage and connect with the male audience through traditional and new media platforms. The event will gather more than 200 executives to analyze conventional marketing strategies and examine how to better capture the male consumer. This unique conference features in-depth panel discussions, exclusive research, keynote speakers, and valuable networking opportunities with topics including: |
- Communication Revolution: How Media Will Impact Marketing to Men
- When Pigs Fly: Get Men To Listen To Your Multiplatform Message
- Sports Talk: Get Your Brand in the Game
- Reaching Men with Music and Comedy
- Spiking Interest: The State of Men 2008 and Beyond
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| The roster of forward thinking keynote speakers and panel experts include: |
- Ian Ali, Eastern Regional Sales Manager, Massive Network
- Jim Daniels, Vice President Marketing, Sexual Health, Trojan
- Mike Dodge, SVP/General Manager, AtomicOnline
- Jack Essig, VP/Publisher, Men's Health
- Brian Gies, Vice President of Marketing Impact, Burger King
- Dick Glover, President and CEO, "Or Die Networks" and "Funny or Die"
- Philip Grieco, Senior Manager, Sponsorships & Sports Marketing, Mars Snackfood US
- Mark Lev, Executive Vice President, Fenway Sports Group
- Kevin Mackall, Senior Vice President, MTV & MTV2 On-Air Promotions
- Dan Martinez, Senior Director, E-Commerce and Business Development, ESPN
- Kimberly Maxwell, Senior Director, Brand & Consumer Research, Spike TV
- Nicole Moran, Executive Vice President, Capital One Bank
- Christopher Napolitano, Editorial Director, Playboy
- Mariusz Pisarek, Account Director, The Kaplan Thaler Group
- Keith Richman, CEO, Break Media
- Peter Risafi, Senior Vice President, Brand Marketing / Executive Creative Director, Comedy Central
- Geof Rochester, Executive Vice President of Marketing, World Wrestling Entertainment, Inc.
- Chris Russo, Chairman and CEO, Fantasy Sports Ventures
- Robert Tuchman, President, Premiere Corporate Events
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To register for the conference,
please visit www.marketingtomenconference.com. For press inquiries, please contact Jackie Cook at 212.255.8455 or Jackie@rosengrouppr.com |
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| About Nielsen Business Media |
| Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. |
| Serving more than 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance and design industries, Nielsen Business Media provides business-to-business products and services in print, online and in person. |
| With more than 40 publications, over 60 trade shows and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. |
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