| ADWEEKMEDIA IN THE NEWS |
| EMBARGOED: Monday March 31, 2008; 12:00am EST |
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HOT PROPERTIES: AdweekMedia Announces
28th Annual “Hot List” |
| —The Economist Rockets to No. 1 Spot and Earns Dual Honors with “Executive Team of the Year” Award— |
—Women’s Lifestyle Publications Continue to Dominate and New Condé Nast Title Nabs “Startup of the Year” Award— |
| New York, NY (March 31, 2008)—For the first time ever, global news and business bible The Economist shoots to the No.1 spot on AdweekMedia’s annual “Hot List.” Released today, the highly anticipated “Hot List” honors the publications and creative talents that keep consumers coming back to the newsstands. Leaping from its No. 10 rank last year, The Economist marks the biggest jump on the list and proves that news and business titles remain contenders in a market dominated by women’s lifestyle titles. |
| Now in its 28th year, the complete “Hot List” is available in the March 31st issuesof Adweek, Mediaweek and Brandweek and online at www.adweek.com, www.mediaweek.com and
www.brandweek.com. |
| The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the “Executive Team of the Year” award. As other news and business titles struggle to maintain the bottom line, The Economist jumped ahead of the pack under Rossi and Micklethwait’s innovative guidance. With its monumental ad and circulation momentum, the iconic title has established itself as a thought-provoking, global power player that is a must-read for industry leaders. |
| “Posting enviable advertising and circulation growth, The Economist’s No. 1 ranking on this year’s ‘Hot List’ is a clear indication of the continued relevance and appeal of news and business publications despite the dominance of women’s lifestyle, fashion and beauty titles,” says Tony Case, editor, AdweekMedia special reports. |
| The heat is on among the men’s lifestyle titles as Men’s Health editor David Zinczenkotakes home the “Editor of the Year” award, and Men’s Vogue nabs “Startup of the Year.” Enjoying remarkable success out of the gate, Men’s Vogue proves its page-turning status with snappy service elements, provocative covers (sporting such high profile figures as Tony Blair and Barack Obama) and luxe advertisers. |
| As much a part of New York City as pretzel vendors and the Chrysler Building, New York magazine earns the accolade “Design Team of the Year” for its creative output. Publisher Larry Burstein keeps netting brands seeking the ephemeral “cool factor,” as editor Adam Moss has established the book as a pop culture touchstone. Earning an impressive total of five Ellie Awards in 2007, New York is the City’s dominant go-to guide for news and culture. |
| Time Inc.’s People.com is the recipient of AdweekMedia’s first ever “Magazine Web Site of the Year” award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, People.com is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users. On par with the online extensions of Time and Newsweek, People.com’s amazing growth comes directly from its “right from the medium” editorial approach and surging advertiser support under the guidance of People.com editor in chief Mark Golin and president of People Digital, Fran Hauser. |
AdweekMedia’s2008 “Hot List” |
| Title |
Circulation |
Advertising Revenues |
| 1. The Economist |
720,882 |
+24% |
| 2. Real Simple |
1,986,605 |
+22.8% |
| 3. Harper’s Bazaar |
729,767 |
+26.8% |
| 4. More |
1,265,999 |
+25.4% |
| 5. Vogue |
1,273,546 |
+10% |
| 6. Glamour |
2,353,854 |
+18.2% |
| 7. Family Circle |
4,011,530 |
+17% |
| 8. Martha Stewart Living |
2,021,934 |
+24% |
| 9. Condé Nast Traveler |
819,683 |
+22% |
| 10. New York |
429,116 |
+16.3% |
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| Selection to AdweekMedia’s annual “Hot List” is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, andAdweekMedia’sown editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more annually. |
AdweekMedia’s 2008 “10 Under 50 List” |
| Title |
Circulation |
Advertising Revenues |
| 1. Women’s Health |
907,838 |
+145.6% |
| 2. BestLife |
496,053 |
+61.1% |
| 3. Men’s Vogue |
336,189 |
+122% |
| 4. Cookie |
436,197 |
+95.9% |
| 5. Everyday Food |
918,946 |
+25.9% |
| 6. All You |
843,874 |
+46.5% |
| 7. Fast Company |
749,095 |
+26.3% |
| 8. Veranda |
470,449 |
+15.2% |
| 9. National Geographic Traveler |
738,907 |
+19.6% |
| 10. Bicycling |
416,706 |
+12.3% |
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| Returning titles from last year are The Economist, Real Simple, More, Glamour and Martha Stewart Living. The company holding the most titles on the lists is Condé Nast with a total of five honored publications: Vogue, Glamour, Condé Nast Traveler, Cookie, and Men’s Vogue. Following in a close second place is Rodale with its three titles: Women’s Health, BestLife and Bicycling. |
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| About Mediaweek: |
| Mediaweek is published by Nielsen Business Media, a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to marketing more effectively and efficiently. |
| Serving seven major market groups, and 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person. |
| With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their business. |
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