| ADWEEKMEDIA IN THE NEWS |
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| BRANDWEEK REBRANDED: |
— New Digital Imprint, Editorial Content and
Exclusive Superbrands Offerings — |
| New York, NY (June 16, 2008)—Today Brandweek, the leading source of news and information for strategic minded marketing executives, announces the rebuild of Brandweek.com. The new Brandweek.com includes a retooled online experience, deeper reporting on specific marketing functions and continued analysis of the latest marketing trends. The announcement was made by Thomas P. Woerner, Publisher, Brandweek. The Web site debuts today at www.Brandweek.com. |
| “The expanded content of Brandweek.comgives us the ability to drill deeper into the information needs of our existing core audience of senior-level marketing executives,” says Woerner. “Our new offerings increase our relevance to the execution-focused marketer who needs more specific information relative to their day-to-day concerns.” |
| As Brandweek expands its focus on the individual factors driving current marketing strategies, the status of Brandweek and Brandweek.com, as must-reads for marketing executives remains in place with the continued delivery of analysis and examples of core marketing trends such as creative product placement and experiential marketing. |
| Combining user-friendly technology and the latest industry data, the reinvented Brandweek.com will offer more unique and in-depth analysis of the eight key marketing components found in today’s most comprehensive marketing plans: |
- Customer Relationship Management
- Digital Marketing
- Incentive Marketing
- Licensing
- Product Packaging and Design
- Promotional Marketing
- Shopper Marketing
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| An additional feature of the new Brandweek.com is the inclusion of the entire content of Brandweek’s annual Superbrands report which was previously only available to the print subscribers of Brandweek. |
| “The Superbrands issue is our biggest issue of the year,” explains Brandweek Editor Todd Wasserman. “Each year our editorial team compiles an analysis of the brand leaders in twenty-two different industry categories and our studies indicate that over 40% of our readers use this information as a continued resource throughout the year. We are thrilled to offer this exclusive content to anyone who needs it, 24/7.” |
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The Superbrands’ analysis is supported by product sales data from the previous year and a brand equity index ranking supplied by Harris Interactive. The category analysis is complemented with a ranking of the top 2000 brands by their total measured media spending during the prior year as per Nielsen Monitor Plus. The 2008 Brandweek Superbrands issue is available today and can be accessed online at www.Brandweek.com/Superbrands.
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| About Brandweek: |
| Brandweek is the leading source of news and information for the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Brandweek and Brandweek.com provide marketers with valuable competitive information and insights for bringing new products and ideas to the global marketplace |
| Brandweek is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. |
