| ADWEEKMEDIA IN THE NEWS |
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PROGRAM ANNOUNCED FOR WHAT TEENS WANT 2008
—Conference Examines the Latest Marketing
Trends to Reach Teen Influencers— |
| New York, NY (June 25, 2008)— WHAT TEENS WANT - the definitive conference to discover new and effective ways to reach today's teens, is taking place on June 25 and 26, 2008 at the Times Center in New York City. This 1 ½ day event, hosted by Adweek, Mediaweek, Brandweek, Billboard, The Hollywood Reporter, and presented by The N, the nighttime network for teens, brings top-level marketing, agency, and media executives, youth culture experts and thought leaders from the music and gaming industries together under one roof to explore the latest trends in social networking, sports, fashion, music, movies, video games and more. |
| Guided by an advisory board of industry experts, WHAT TEENS WANT (www.whatteenswant.com) features keynote interviews, in-depth panel discussions, groundbreaking research, captivating speakers, live teen panelists, case studies, and valuable networking opportunities. Session topics include: |
- HOW TO KEEP IT REAL WITHOUT LOSING YOUR AUDIENCE
- REACHING TEENS ONLINE
- ANTICIPATING TEEN TRENDS
- MOBILE HABITS REVEALED
- MILLENNIAL GIRL: WHAT A GIRL WANTS
- AMERICAN IDOL CASE STUDY
- AMERICAN TEEN: WHAT IT MEANS TO BE A TEEN TODAY
- ENGAGING TEEN CONSUMERS THROUGH CAUSE BRANDING STRATEGIES
- GET YOUR BRAND INTO THE GAME
- WHAT TEENS WANT: TEEN PANEL
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| "In today's fast-paced marketplace, in order to reach teens, you have to know the demographic well," said Sarah Tomassi Lindman, Senior Vice President and General Manager, The N. "The WHAT TEENS WANT conference provides a perfect forum for experts on this demographic to come together and share insights about how to connect with this audience. As experts, The N speaks to teens everyday and we are thrilled to be serving again as this year’s presenting sponsor." |
| This must-attend conference boasts an impressive list of speakers who will discuss how the teen market is changing, and will share key insights on the best ways to capitalize on the spending power of teen consumers. Featured speakers include: |
- Jordan Berman, Executive Director, Media Innovation, AT&T Mobility
- Karin Buchholz, Vice President of Community Relations and Fan Development, New York Knicks
- Nanette Burstein, Director, American Teen and President, Firehouse Films
- Geno Church, Chief Curiosity Officer, Brains on Fire
- Kate Connally, Vice President, Addicting Games
- Geoff Cook, CEO, Myyearbook.com
- Mark Fewell, Senior Director, Business Development and Media, Boost Mobile
- David Gleason, SVP Strategy Director, Publicis New York
- Norm Goldstein, Founder and CEO, BKFK
- Reginald Hamlett, Senior Director Brand Marketing, EA SPORTS
- Teemu Huuhtanen, EVP and President, North America, Habbo
- Austin Lavin, Co-Founder and CEO, Myfirstpaycheck.com
- Brian Liebler, Director, Interactive and Social Media, Alloy Media + Marketing
- Nancy Lublin, CEO, Do Something
- Mike Racic, Senior Vice President, New York Director of Digital Communications for Universal McCann
- Radha Subramanyam, Vice President, Research and Planning, Nickelodeon/MTVN Kids and
Family Group
- Shannon Sweeny-Pruitt, Vice President Integrated Marketing, Sponsorship & Live Events,
FremantleMedia Enterprises, North America
- Tina Wells, CEO, Buzz Marketing Group
- Simon Whitcombe, Publishing Director, Games and Action Sports, Future US
- Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia
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| For more information or to register, please visit www.whatteenswant.com or call Melissa Trosterman 646-654-5873. For press inquiries, contact Catherine Lewis at 212.255.8455 or Catherine@rosengrouppr.com. |
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| About Nielsen Business Media |
| What Teens Want is produced by Nielsen Business Media, a part of The Nielsen Company, a leading information and media company. |
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.
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| Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face. |
| With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. |
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