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ADWEEKMEDIA COMMUNITY - EXPERIENCED PROFESSIONALS |
| Across the AdweekMedia audience, a third of the subscribers (35%) hold senior management positions, almost a third (30%) are in sales/marketing management, and 16% are media professionals. The other 19% are split among advertising management, creative disciplines, and other areas. |
| Subscribers to the AdweekMedia brands are experienced professionals ... having worked in advertising, marketing and/or media for an average of 19 years. |
On average, AdweekMedia survey respondents describe their company as:
- 54% from Agencies (including: advertising, media planning/buying, digital, marketing, etc.)
- 30% from Marketer Companies (including: retailer, hospitality, manufacturer, etc.)
- 14% from Media Companies (including: print, online, broadcast, etc.)
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| How our subscribers responded per brand: |
| |
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Adweek |
Brandweek |
Mediaweek |
| Agencies |
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67% |
34% |
70% |
| Marketer Companies |
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16.8% |
55.1% |
8.5% |
| Media Companies |
|
12% |
9% |
20% |
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| *Source: Martin Akel & Associates study of AdweekMedia subscribers, 2008. |
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