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ADWEEKMEDIA COMMUNITY - DECISION MAKERS |
| The buying power of the AdweekMedia audience in selecting agency, media and marketing brands is enormous.* |
| Per brand, the average budget for our audience is*: |
|
Adweek |
$136,644,000 |
| Brandweek |
$82,145,000 |
| Mediaweek |
$112,725,000 |
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| For all three brands, the total advertising/marketing budget for 2008 averages $112.7 million. |
| Virtually all members of the AdweekMedia audience (99%) have functional responsibilities for one or more areas of sales, advertising, marketing and/or media. |
| 95% of AdweekMedia subscribers describe themselves as having a leadership role in suggesting new ways in which advertising, marketing and media products and services can be used to help reach their firm’s objectives. |
| 85% are involved in evaluating print media, 89% digital media, 63% broadcast media, 65% face-to-face media, and 76% other types of media such as branded entertainment, sports marketing, etc. In addition, 50% are involved in the selection/reassessment of agencies and consultants. |
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