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ADWEEK - PRINT |
| The printed magazine is the primary vehicle for Adweek’s most analytical content. Articles explore larger, longer-term trends on topics ranging from nontraditional marketing and new media to pop culture and design. These more in-depth articles uncover and examine innovations and insights that inspire creative thinking. Coverage includes case studies and long-form features for a step-by-step look at successful new strategies. In addition, industry experts write as guest columnists and all the content is integrated with Adweek.com. |
Content
- News: Covering new business, developments in creative, online advertising, and much more on a local, national and global level
- Features & Profiles: In-depth treatment of important and inspiring issues and key personalities
- Departments:
- - New Business: Highlights major reviews in Accounts in Review
- - Agency: Analysis of the key developments in the agency world
- - Creative: The story behind a featured campaign, with artwork and interviews; monthly "Ideas that Inspire"
- - Digital: Our take on key developments in interactive advertising
- - Media:
- Barbara Lippert's Critique: Keen-eyed reviews of current campaigns from a cultural perspective, by the insightful veteran columnist
- Art & Commerce: Expert guest columnists give their take on key strategic issues
- Just Asking: Quick comments from members of the advertising and marketing community in response to Adweek's question of the week
- People& Places: Photos from recent key events
- Consumer Insight: Mark Dolliver's observations on the latest data on consumer behavior and preferences
- By the Numbers: A round of key statistics, including exclusive Nielsen audience data and BuzzMetrics
- Adland: The ever-popular advertising industry cartoon strip
- Agency side
- - Account management, corporate management, creative management, marketing services, media management, new business development
- Client side
- - Advertising and marketing executives in manufacturing and service businesses
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