social

Google Starts Buzzing in Social Media Sphere

February 09, 2010

Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites.

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bond

Co-Founder Jon Bond Exits KBS+P

February 09, 2010

Jon Bond, co-founder of KBS+P, has left the agency he helped create 23 years ago.

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unilever

Unilever's CMO to Step Down

February 09, 2010

Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed.

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unilever

It's Official: Mindshare Keeps Unilever in U.S.

February 09, 2010

Unilever has confirmed keeping its U.S. media planning and buying with Mindshare following a review.

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google

Barbara Lippert's Super Bowl Critique: In Love With Google

February 08, 2010

The spot that stole the show during Sunday's Super Bowl was Google's. The simplest of the bunch, it also effortlessly (but so effectively) dug down to the brand's core. It was smart, charming and pure.

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erik

The Power of Reinvention

— Erik Proulx

The Lemonade filmmaker asks: 'How do you want to be remembered?'

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seddon

Super Bowl, Super Score

— Joanna Seddon

How advertising in the big game pays off big time for brands.

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