health

Recession Takes Toll on Public's Health

November 22, 2009

You can add consumers' understanding of "wellness" to the list of things that have been transformed by the bad economy of the past year. A study released this month by Saatchi & Saatchi Wellness examines the shift and how it plays out in consumer attitudes toward categories ranging from organic food to skin-care products. Along with the damage the downturn has done to people's finances, it has taken a toll on their health as well, according to the survey.

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twitter

Brand Sweepstakes Get Twitterized

November 22, 2009

Holiday sweepstakes get a social twist with the addition of sharing features brands hope will extend their reach.

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2000s

Vote for Decade's Best Ads, Agencies and More

November 20, 2009

The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too.

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bizweek

Bloomberg Contacts Shops

November 20, 2009

The publisher has reached out to agencies to develop its biggest-scale marketing campaign.

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droid

Verizon's Droid Rage

November 15, 2009

Telco proves adept at Apple bashing, but its robots come on too strong.

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rojek

Solutions to IP Pitfalls

— Lorraine Rojek

Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.

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shapiro

Why Rent When You Can Own?

— Aaron Shapiro

Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.

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