Barbara Lippert's Super Bowl Critique: In Love With GoogleFebruary 08, 2010 The spot that stole the show during Sunday's Super Bowl was Google's. The simplest of the bunch, it also effortlessly (but so effectively) dug down to the brand's core. It was smart, charming and pure. How pure? It reminded me of the best line from among all of the A-B ads: "I'm getting a case of Bud Light out of a refrigerator made of Bud Light." It was a whole cool love story made of nothing but Google. We just had to follow the demo, made for pennies (perhaps even cheaper than some of the Doritos ads' low-three-figure budgets), that never strayed visually from the Google site itself. 
Unilever's CMO to Step DownFebruary 09, 2010 Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed. 
It's Official: Mindshare Keeps Unilever in U.S.February 09, 2010 Unilever has confirmed keeping its U.S. media planning and buying assignment with WPP Group's Mindshare following a review. 
3 Coty Brands Move to LairdFebruary 09, 2010 Coty has selected indepeendent Laird + Partners to handle global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands.
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Barbara Lippert's Super Bowl Critique: In Love With GoogleFebruary 08, 2010 The spot that stole the show during Sunday's Super Bowl was Google's. The simplest of the bunch, it also effortlessly (but so effectively) dug down to the brand's core. It was smart, charming and pure. How pure? It reminded me of the best line from among all of the A-B ads: "I'm getting a case of Bud Light out of a refrigerator made of Bud Light." It was a whole cool love story made of nothing but Google. We just had to follow the demo, made for pennies (perhaps even cheaper than some of the Doritos ads' low-three-figure budgets), that never strayed visually from the Google site itself. |
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