Why So Few TV Ads Are Viral HitsMarch 18, 2010 The Holy Grail for many marketers is having their big-budget TV spot become a viral hit online, providing millions of dollars worth of free exposure from consumer pass-along. The bad news is the chance of this happening is pretty slim, and even if it does, there's a good chance the spot won't do much to persuade viewers. Those are the conclusions of Millward Brown, which found that less than 15 percent of 102 ads studied were viral hits. 
Smucker Picks Carat for MediaMarch 18, 2010 Aegis Group's Carat has been awarded the $125 million media planning and buying assignment for J.M. Smucker, the client has confirmed. 
Church's Chicken Holds ReviewMarch 18, 2010 Church's Chicken is reviewing creative chores on its $27 million ad business. 
Fearing a 'Cyber Attack'March 18, 2010 A seven-nation Financial Times/Harris Poll finds many people nervous about the security of their personal data online.
This site requires flash player 8 or higher.
|
|||||||||||||||||||||
|
|
|
|
|
|
|
|
||||||||||||
|
  Media Job Market is you primary source for finding successful advertising and media careers. Latest Job:
|
||||||||
| |||||||||
ADVERTISEMENT
ADWEEK CREATIVE NEWSLETTER
Get weekly updates about the latest and best in creative: the work, the process and the community.
