holiday inn

Holiday Inn Upgrades Rooms, Ads

July 14, 2009

Holiday Inn, which is in the midst of upgrading its physical locations, is also dusting off its brand image.

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moon

JFK Library Recreates 1st Lunar Landing

July 14, 2009

Apollo 11's historic journey becomes the focus of a multimedia recreation this week.

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magazine

McGraw-Hill Mulls 'Options' for 'BusinessWeek'

July 14, 2009

McGraw-Hill said it was “exploring strategic options” for the struggling BusinessWeek magazine.

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billy mays

Mays Pitches From Beyond Grave

July 12, 2009

Mighty Products will release the last infomercials Billy Mays shot before his death.

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More ColumnsColumns

souder

How Change Happens

— David Mitchell and Kirk Souder

As more brands seek to enter the "change" space and be more like causes than advertisers, the term "behavior change" is increasingly tossed around. Shown: Kirk Souder.

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Haggling Through This Year's Upfronts

— Antony Young

Our columnist gets in some quality phone time with the big broadcast TV networks.

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