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Microsoft Slams Google's Ad Practices

March 17, 2010

Microsoft used a speaking slot provided by the Association of National Advertisers to open a broad assault on rival Google, accusing the Web giant of using its market clout to the detriment of advertisers. Microsoft deputy general counsel Mary Snapp laid out her company's case to advertisers gathered in Washington, D.C., today for the ANA Advertising Law & Public Policy Conference, which Microsoft sponsored.

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Yahoo Buys Citizen Sports

March 17, 2010

Yahoo has acquired Citizen Sports, which builds sport-related apps for mobile devices like the iPhone and social nets like Facebook.

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CBS Films Shifts to MediaVest

March 17, 2010

CBS Films has tapped MediaVest. The studio could spend $100 million on ads this year.

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U.S. Ad Spending Fell 12.3% in '09

March 17, 2010

Ad spending dropped 12.3 percent in 2009 to $125.3 billion, according to Kantar Media.

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Guinness "Irish" Client: Diageo PLC Brand: Guinness Draught Description: Today I am Eleftheria O'Parpis. Or does Ellie McParpis sound any more Irish? A new Guinness online ad from BBDO New York declares, "Today, we're all Irish," and encourages people to "boldly" take the...More		Whoopi: Loud and Proud March 14, 2010 An unsinkable Whoopi Goldberg on female incontinence. Read Full Article


Old Is the New Young — William Higham Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes. Read Full Article More Guest Columnists	Race to Relevance — Tony Quin In the third wave of the modern ad business, the winners will come from both sides. Read Full Article More Guest Columnists

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