CBS Sells Out of Online March Madness InventoryMarch 09, 2010 CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD. 
Schematic Adds Ex-AKQA Exec for N.Y.March 09, 2010 Schematic is welcoming former AKQA executive Jason Whiting as managing director of its New York office. 
Toyota Drags Them All Down?March 09, 2010 Other automakers also suffered a decline between early February and the beginning of March. 
Strategy Chief Leaves BurnettMarch 09, 2010 Ben Kline, chief strategy officer at Leo Burnett in Chicago, has exited the Publicis Groupe agency.
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You Talking to Me?March 08, 2010 Traditionally seen as "the Super Bowl for women," the Academy Awards took a step toward gender neutrality in its advertiser lineup this year. |
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