Quirky humor defines recent ads from Orbitz. Orbitz's Creative Biz Travels to BBDOMarch 10, 2010 Omnicom Group's BBDO has added creative chores for online travel service Orbitz following a review. The client spent $40 million in major measured media last year, which is notably down from its past annual ad spending levels. Orbitz launched the review in December, just six months after pulling creative from Interpublic Group's Mullen and assigning the work to Trailer Park Studios. Mullen's MediaHub unit continues as Orbitz's media shop. 
Hilton in Global SearchMarch 10, 2010 Young & Rubicam is defending in a global review of creative duties on the Hilton Hotels brand. 
Century 21 Picks MRM, MullenMarch 10, 2010 The real estate company taps two Interpublic Group agencies following a review. 
YouTube Pushes Into Mobile AdsMarch 10, 2010 YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing.
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You Talking to Me?March 08, 2010 Traditionally seen as "the Super Bowl for women," the Academy Awards took a step toward gender neutrality in its advertiser lineup this year. |
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