new

Hollywood Slow to Embrace New Media

November 06, 2009

Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support.

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social

Social Media Users Tout Brands

November 06, 2009

Almost half of Facebookers, Tweeters use networks to talk about products and brands.

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holiday inn

3 Shops Remain to Chase Holiday Inn

November 06, 2009

The Fallon-Saatchi & Saatchi team drops out of contention, leaving three finalists.

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car

What Drives Women as Car Buyers

November 06, 2009

In a new poll, women cited price and reliability as the most important factors in their choice of a car.

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windows

Windows Debut: Almost 7th Heaven

October 26, 2009

Our ad critic, Barbara Lippert, considers the Windows 7 launch and the return of Kylie in a couple of ads.

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dean donaldson

Time to Rethink Media Measurement

— Dean Donaldson

For an industry that's considered progressive and labels itself "new media," it's certainly locked into an archaic catch-all metric.

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Bridging the Great Divide

— Bob Greenberg

How a marketing and IT union can help your business flourish.

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