Walmart, Target, Best Buy Named Most Valuable BrandsMarch 12, 2010 Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. 
Ikea Picks OgilvyMarch 12, 2010 WPP's Ogilvy & Mather has won the Ikea account following a review. Annual ad spending is $85-90 million. 
Multicultural Ad Spending Outpaced MarketMarch 12, 2010 Ad spending in Spanish-language and African-American media outpaced the overall market in '09. 
Americans Don't Hate Insurers -- So FarMarch 12, 2010 Polling finds respondents taking a generally favorable view of their own healthcare coverage.
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You Talking to Me?March 08, 2010 Traditionally seen as "the Super Bowl for women," the Academy Awards took a step toward gender neutrality in its advertiser lineup this year. |
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