Recession Takes Toll on Public's HealthNovember 22, 2009 You can add consumers' understanding of "wellness" to the list of things that have been transformed by the bad economy of the past year. A study released this month by Saatchi & Saatchi Wellness examines the shift and how it plays out in consumer attitudes toward categories ranging from organic food to skin-care products. Along with the damage the downturn has done to people's finances, it has taken a toll on their health as well, according to the survey.
Brand Sweepstakes Get TwitterizedNovember 22, 2009 Holiday sweepstakes get a social twist with the addition of sharing features brands hope will extend their reach.
Vote for Decade's Best Ads, Agencies and MoreNovember 20, 2009 The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too.
Bloomberg Contacts ShopsNovember 20, 2009 The publisher has reached out to agencies to develop its biggest-scale marketing campaign.
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Verizon's Droid RageNovember 15, 2009 Telco proves adept at Apple bashing, but its robots come on too strong. |
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