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Hearing Little Good Economic News

March 19, 2010

One reason why people feel glum about the economy and, hence, their ability to spend: Little of the economic news they hear is unambiguously upbeat. Polling this month by the Pew Research Center for the People & the Press asked respondents to characterize the news they're hearing these days on this topic. Four percent said it's "mostly good," while 30 percent said it's "mostly bad" and 66 percent said it's "a mix of good and bad."

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FC

Will Family Circle 'Seal' Ad Deals?

March 19, 2010

Family Circle has launched an awards program that it hopes will boost sales in a still-unsteady advertising climate.

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baskin

McD's Vet O'Mara Takes Senior Baskin Post

March 19, 2010

A month after naming a new ad agency, Baskin-Robbins has tapped Brian O'Mara as its U.S. vp, marketing.

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TV

TVB Sees Signs of Life for Local Broadcast

March 19, 2010

Signs of an advertising turnaround for local broadcast TV emerged in the fourth quarter.

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whoopi

Whoopi: Loud and Proud

March 14, 2010

An unsinkable Whoopi Goldberg on female incontinence.

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hingham

Old Is the New Young

— William Higham

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.

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tony

Race to Relevance

— Tony Quin

In the third wave of the modern ad business, the winners will come from both sides.

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