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Microsoft Slams Google's Ad Practices

March 17, 2010

Microsoft used a speaking slot provided by the Association of National Advertisers to open a broad assault on rival Google, accusing the Web giant of using its market clout to the detriment of advertisers. Microsoft deputy general counsel Mary Snapp laid out her company's case to advertisers gathered in Washington, D.C., today for the ANA Advertising Law & Public Policy Conference, which Microsoft sponsored.

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sports

Yahoo Buys Citizen Sports

March 17, 2010

Yahoo has acquired Citizen Sports, which builds sport-related apps for mobile devices like the iPhone and social nets like Facebook.

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cbs

CBS Films Shifts to MediaVest

March 17, 2010

CBS Films has tapped MediaVest. The studio could spend $100 million on ads this year.

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KANTAR

U.S. Ad Spending Fell 12.3% in '09

March 17, 2010

Ad spending dropped 12.3 percent in 2009 to $125.3 billion, according to Kantar Media.

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whoopi

Whoopi: Loud and Proud

March 14, 2010

An unsinkable Whoopi Goldberg on female incontinence.

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hingham

Old Is the New Young

— William Higham

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.

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tony

Race to Relevance

— Tony Quin

In the third wave of the modern ad business, the winners will come from both sides.

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