Google Gets Its Buzz On in Social Media SphereFebruary 09, 2010 Looking to cement its stature as the Web’s top resource for information -- a position that is gradually being threatened by social sites like Facebook -- Google has introduced Google Buzz, a new product that is aimed at making Gmail more of a social networking environment. The new tool is all about sharing diverse content, everything from photos to information, while its grander ambition is to bring organization to the vast amount of information traveling among social networking sites. 
Unilever's CMO to Step DownFebruary 09, 2010 Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed. 
It's Official: Mindshare Keeps Unilever in U.S.February 09, 2010 Unilever has confirmed keeping its U.S. media planning and buying assignment with WPP Group's Mindshare following a review. 
3 Coty Brands Move to LairdFebruary 09, 2010 Coty has selected indepeendent Laird + Partners to handle global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands.
This site requires flash player 8 or higher.
|
||||||||
|
|
|
|
Barbara Lippert's Super Bowl Critique: In Love With GoogleFebruary 08, 2010 The spot that stole the show during Sunday's Super Bowl was Google's. The simplest of the bunch, it also effortlessly (but so effectively) dug down to the brand's core. It was smart, charming and pure. How pure? It reminded me of the best line from among all of the A-B ads: "I'm getting a case of Bud Light out of a refrigerator made of Bud Light." It was a whole cool love story made of nothing but Google. We just had to follow the demo, made for pennies (perhaps even cheaper than some of the Doritos ads' low-three-figure budgets), that never strayed visually from the Google site itself. |
|
ADVERTISEMENT
ADWEEK CREATIVE NEWSLETTER
Get weekly updates about the latest and best in creative: the work, the process and the community.
