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Search Results for
"REESE'S PEANUT BUTTER CUPS>"
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Found 11 results
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Articles
2008: One for the Books
What will you remember from 2008? What will you want to forget? There is a lot to choose from in the list of highlights, lowlights and even lowerlights; Olympian achievements, presidential PR prowess, at least two wars and a global economic meltdown of historic proportions. Life in our world of...
December 15, 2008— Adweek — By Adweek Staff
Articles
Baskin-Robbins Double Dips With Hershey
...Baskin-Robbins, Canton, Mass., first partnered with Hershey, Hershey, Pa., last year to create Candy Bar Madness: ice cream treats that feature Reese's Peanut Butter Cups, Heath and Kisses candy. The treats are back this year with York Peppermint Patties added to the 13-SKU line. "Consumers are...
March 05, 2008— Adweek — By Vanessa L. Facenda, Brandweek
Articles
Respected Customers, Incentive Addicts, Etc.
...income folks. Ninety-three percent of those who eat chocolate consume chocolate bars; 80 percent eat "portion control piece candy," such as Reese's Peanut Butter Cups; 70 percent eat "popable" candies like M&Ms.
If...
November 10, 2003— Adweek — By Mark Dolliver
Articles
Newswire
...as well as Miniatures and Nuggets, will assume responsibility for Reese's FastBreak candy bar, in addition to its ongoing work on Reese's Peanut Butter Cups. Ogilvy also picks up duties for a new, undisclosed product, a client representative said. DDB, which had handled Reese's FastBreak, among...
August 12, 2002— Adweek
Articles
Hershey Shifts $60 Mil. in Creative Duties to 3 Shops
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Ogilvy will assume responsibility for Reese's FastBreak candy bar, in addition to its ongoing work on Reese's Peanut Butter Cups. In addition, Ogilvy picks up duties for a new, undisclosed, product, a representative for the Hershey, Pa.-based confection maker said. DDB...
August 08, 2002— Adweek — By David Kaplan
Articles
Hotline
Reese's Breaks First Peanut Butter Cup Ads in 15 Years; 3 Contend for $10-20 Mil. Coors Light Hispanic Biz; CP+B to Unveil New 'Truth'Spots...
June 17, 2002— Adweek
Articles
Hotline
...a review for its $175 million media account and "informal discussions" about creative for Hershey's Kisses, Hershey's Chocolate Bars and Reese's Peanut Butter Cups [Adweek, April 15]. Those products are handled by Ogilvy & Mather in New York. Ogilvy and DDB are both believed to be...
April 22, 2002— Adweek
Articles
Hershey Reconsiders Ad Strategy
Hershey Foods Corp. is re-evaluating the advertising strategies behind core brands Hershey's Choc olate Bar, Hershey's Kisses and Reese's Peanut Butter Cups, sources said. Ogilvy & Mather in New York handles the three brands. Fellow roster shop DDB is said to be participating in...
April 15, 2002— Adweek — By David Kaplan
Articles
Hershey Reconsiders Ad Strategy
NEW YORK -- Hershey Foods Corp. is re-evaluating the advertising strategies behind core brands Hershey's Chocolate Bar, Hershey's Kisses and Reese's Peanut Butter Cups, sources said. Ogilvy & Mather in New York handles the three brands. Fellow roster shop DDB is said to be participating in the...
April 15, 2002— Adweek — By David Kaplan
Articles
This Kiss Is Not Just a Kiss
...International of Weston, Fla., is both an opportunity and a challenge. HDC has been charged with introducing Hershey's Kisses and later Reese's Peanut Butter Cups, familiar brands in the U.S., to virgin overseas markets including Japan, the Philippines and Brazil.
April 01, 2002— Adweek — By Vincent Coppola
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