Spot Runner Rolls Out TV Platform

Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process. The Malibu Media Platform, under development for two years, promises to automate many of the functions currently performed by media buyers and sellers. Spot Runner is initially targeting remnant inventory with...

Mobile Ads: Wait Until Next Year

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall,...

Wendy's Hunts for Bacon Lovers in Social Media

While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted.

YouTube Tests Ad-Skip Plan

The move finds parent company Google inching toward an engagement model for in-stream video spots.

AppNexus Nets $5 Mil. Funding

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.

Google to Acquire AdMob for $750 Mil.

The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the iPhone and other platforms.

Does the Hard Sell Work on Social Nets?

New research from Publicis Groupe suggests consumers are open to offers amid the chatter.

The Secret to Brand Social Popularity: Discounts

Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school of marketing techniques: give people a deal.

Target Tries 'Snackable' Videos

Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience.

Comedy Central Crafts 'Daily Show' Highlights Reel

Comedy Central is providing a new option for those who missed the previous night's Daily Show program: catch up on Facebook.