Nikon Kick Starts Campaign via Tweet

Ashton Kutcher launched the effort by tweeting his involvement in the Nikon Film Festival, a user-generated content contest.

Cisco Enlists Consumers to 'Flip' for Its Cameras

Cisco is rolling out the largest ad campaign to date for its recently acquired Flip Video camcorder.

Toshiba Sets Its Laptops Free on TV

New work from Y&R seeks to align the pioneering laptop brand with category innovation and user freedom.

Cannes Report: 180 Takes Page From Joy Division's Old Label

Is Joy Division the key to the new agency model?

Atlanta Paper Suggests Readers 'Unplug'

The Atlanta Journal-Constitution has rolled out a new "Unplug. It's Sunday" campaign.

Milk Shakes Up Campaign

An advergame from CMPB puts digital spin on 'Got milk?'

Honda Touts Value Message

The automaker tries a new tactic with its latest TV spots, sending consumers to Edmunds.com.

Holiday Traditions Go Viral

NEW YORK As consumer budgets tighten and retailers brace for a rough shopping season, brands are looking to tap into holiday traditions by adding viral twists to make their promotions work harder.

Trojan 'Evolves' Its Message Online

NEW YORK Trojan hopes to overcome the stigmas that prevent condom use among teens and young adults with a wide-ranging online push that leans heavily on shareable content.

Sonic Meshes Spots With MTV's 'The Hills'

...of a young woman new to Los Angeles. "People really love the characters, much like they'd love the characters on The Hills," said Brian Brooker, CEO and chief creative officer at Barkley. "We thought it was the perfect campaign to do something different." Barkley built a microsite that...