...times across formats are likely driven down by the glut of un-noticed impressions: there are some really long impressions but which is which? BrianMorrissey wrote about the importance of time this year. And we've tested it across Meebo's platform, to about 90 million people per month...
...lead story, Adweek veteran Noreen O'Leary examines the evolving media-consumption habits of today's consumers. Media editor Steve McClellan and digital editor BrianMorrissey weigh in on the future of TV. Creative editor Eleftheria Parpis explores how technology is changing the art of storytelling. Ad critic extraordinaire Barbara...
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
