Digital Hot List 2009

...years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List

Brands Seek Fans on Facebook

...to interact with their current and potential customers.Contents:Feature: Success Factors for Brands on FacebookConsumer Packaged Goods ... RetailRestaurant/Food ... TechnologyApparel ... InsuranceAutomotive ... AirlineSUCCESS FACTORSby Brian MorrisseyLast week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful...

The Young Ones

The subjects of this AdweekMedia spotlight aren't just under-the-radar success stories; most of them are under 40 years old, too. In case that makes you feel a little behind the curve, it might help to remember one other example from the history books. Colonel Harlan Sanders started franchising...

Digital Agency Report Cards 2008

Digital agencies made strides in 2008, although the slowing economy cramped their expansion in the last half of the year. After notching 23 percent growth in 2007, the agencies profiled in this year's report averaged 15 percent growth.

R/GA: Digital AOY 2008

In a year when even digital agencies began to feel the pinch of a declining economy, R/GA plowed ahead, adding Hewlett-Packard, Mars and HBO as clients, and growing revenue by 20 percent to $126 million. As others scaled back, the Interpublic Group shop beefed up its London outpost to account for 10...

The Future of TV

When Sen. John McCain canceled his September appearance on The Late Show With David Letterman, the talk show host ranted about it on the following night's program. "I'm steamed," he said. "I feel like a cheap date." Letterman bandleader Paul Shaffer played the indignant sidekick. "He dropped you,"...

A Note From the Publisher/Editorial Director

...lead story, Adweek veteran Noreen O'Leary examines the evolving media-consumption habits of today's consumers. Media editor Steve McClellan and digital editor Brian Morrissey weigh in on the future of TV. Creative editor Eleftheria Parpis explores how technology is changing the art of storytelling. Ad critic extraordinaire Barbara...

Study Finds Growing Green Market

NEW YORK The drive to sustainability is having a broad effect on consumers, with three in four defining themselves as "green," according to a new study.

Advertising Week 2008

Advertising Week, now in its fifth year, brings together industry decision makers for a week of seminars, discussions, presentations and panels here in New York, the heart of the advertising world. Adweek covers all the key happenings of the week, with reports on the important sessions, as well as...

Digital Hot List: Dynamite Destinations & Devices of '08

...applications, games, virtual worlds, mobile and other forms. Thus, the Digital Hot List was born. This year's top 10 (compiled by Adweek's Brian Morrissey, Mediaweek's Mike Shields and myself) certainly reflects the diverse universe of platforms embraced by consumers as well as marketers