The Future of TV

When Sen. John McCain canceled his September appearance on The Late Show With David Letterman, the talk show host ranted about it on the following night's program. "I'm steamed," he said. "I feel like a cheap date." Letterman bandleader Paul Shaffer played the indignant sidekick. "He dropped you,"...

Mastering the Marketing Mix

NEW YORK The explosion of media leaves all marketers with an overriding question: What to spend where?

Leadership Changes for Tribal, GoFish

NEW YORK Tribal DDB CEO and co-founder Matt Freeman is leaving the Omnicom Group digital network to try his hand again at building a business.

The Next Generation

NEW YORK Whenever media changes, new agencies spring up to serve needs not filled by existing players. It is the story of how the most influential interactive shops were born, built by focusing on the Web when the traditional agencies, for the most part, were not.

Social Ad Lessons

NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss affair. For all their potential, they're tough for advertisers to figure out.

Yahoo! Strikes Deal with WPP

NEW YORK When Microsoft broke off its deal to buy Yahoo! two weeks ago, it made clear it was moving on. Yahoo! hoped to do the same, but it doesn't look like the saga is over quite yet.

These Brands Build Community

NEW YORK For Tony Hsieh, CEO at Zappos, meeting up with a customer at a bar in midtown Manhattan was perfectly natural. Most execs with 1,600 employees and doing over $1 billion in annual sales would probably pass on having drinks with an individual customer, but Hsieh is not your typical CEO. In...

TV Model Odd Fit for Web Properties

NEW YORK Early this month, a familiar ad industry scene took place: Media buyers and advertisers sipped cocktails and nibbled on hors d'oeuvres at Le Parker Meridien after getting a preview of upcoming programming at a theater in Midtown Manhattan.

Coca-Cola Hunts for Social-Net Formula

NEW YORK Back in June 2006, a now-famous Coca-Cola video began making the rounds. In it, two men made a geyser out of bottles of Diet Coke and Mentos candies. Coke representatives were not pleased.

Future In Limbo, Yahoo! Rolls Out Ad Platform

...wide-ranging ad systems to provide advertisers, agencies and publishers with an array of tools. In February, Microsoft publisher and advertiser solutions unit president Brian McAndrews said he believed only Microsoft and Google had the resources and scale to have complete offerings.Walrath disputed the idea that Yahoo! could...