Spot Runner Rolls Out TV Platform

Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process. The Malibu Media Platform, under development for two years, promises to automate many of the functions currently performed by media buyers and sellers. Spot Runner is initially targeting remnant inventory with...

Mobile Ads: Wait Until Next Year

The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade. There is compelling evidence that this time it's different. Overall,...

Wendy's Hunts for Bacon Lovers in Social Media

While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted.

YouTube Tests Ad-Skip Plan

The move finds parent company Google inching toward an engagement model for in-stream video spots.

Nikon Kick Starts Campaign via Tweet

Ashton Kutcher launched the effort by tweeting his involvement in the Nikon Film Festival, a user-generated content contest.

Don't Let the CPM Die: Fix It

...times across formats are likely driven down by the glut of un-noticed impressions: there are some really long impressions but which is which? Brian Morrissey wrote about the importance of time this year. And we've tested it across Meebo's platform, to about 90 million people per month...

Cisco Enlists Consumers to 'Flip' for Its Cameras

Cisco is rolling out the largest ad campaign to date for its recently acquired Flip Video camcorder.

AppNexus Nets $5 Mil. Funding

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.

Google to Acquire AdMob for $750 Mil.

The all-stock deal would bring Google one of the leading companies for selling mobile advertising on the iPhone and other platforms.

Does the Hard Sell Work on Social Nets?

New research from Publicis Groupe suggests consumers are open to offers amid the chatter.